TruTalk Podcast with Luis M. Perez

The $70 Billion Merger That Felt Like A Mafia Movie | Alfredo Pujol

Two of the biggest realtor associations in the country sat down in a back room over steak and walked out as the largest local realtor association on the planet. Alfredo Pujol ran that deal, and on this episode of The TruTalk Podcast he tells the full story for the first time. Alfredo is Chairman of the Board of the Miami Association of Realtors, now the largest local realtor association in the world with 93,000 members across South Florida, whose members drove more than $70 billion in real estate volume in 2025. But he started at the bottom in the 2007 crash, cleaning offices, cold calling, and sitting in empty open houses. This conversation traces how he got from there to the boardroom, and what the historic merger means for every agent, broker, and homeowner in the region. In this episode we get into: * The real story behind the $70 billion merger and the steak lunch that closed it * Who actually wins and who loses when the biggest associations combine * The truth about taxes, condo reform, insurance, and financing in Florida * Why condos are where deals go to die, and the segment quietly selling fast * Why Alfredo believes Miami is in the early innings of a boom most locals haven't noticed * The K-shaped reality where 10% of agents do 90% of the business * AI versus old-school relationships, and why you need both to win * The one habit that separates the agents who make it from the ones who quit If you work in real estate, invest in South Florida, or just want a real look at how power moves behind the scenes of a major industry, this one is for you. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis M. Perez, founder of TruView Inspections.

"I Took a 70% Pay Cut to Build This" — Wesley Ulloa's Brutal Truth

She took a 70% pay cut for 3 YEARS to build her brokerage. Today, Wesley Ulloa runs Luxe Properties — a $6 BILLION real estate empire in Miami. In this episode of TruTalks, Wesley sits down with Luis Perez to share the unfiltered truth about what it actually takes to build a real estate empire from the ground up. From getting her license the day the 2008 financial crisis hit, to losing her father's business as a kid, to scaling a brokerage during one of the worst markets in history — this is the story behind the story. What you'll hear: - Why Wesley took a 70% pay cut for 3 years to build Luxe Properties - The Warren Buffett quote that got her through the 2008 crash - Why rejection is the filter — not the enemy - The tragedy that taught her what grit really means - The 3-tiered system Luxe Properties uses to develop self-sustaining agents - Why instant gratification is killing the real estate industry - The negotiation rule that wins every deal - How to choose a business partner without it ending in divorce - Why the Miami Heat culture model is the blueprint for building a brokerage - The mindset shift that takes you from average agent to top 10% Whether you're a real estate agent, an entrepreneur, or anyone who's wondered whether grit can beat talent — this conversation will change the way you think about success. TruTalks is the podcast where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the show brings you raw, unfiltered conversations with the top operators in real estate and business. Follow Wesley Ulloa on Instagram: @thewessidestory Follow Luxe Properties: @luxepropertiesmiami Follow TruTalk Podcast: @truviewinspections New episodes weekly. Subscribe so you don't miss the next conversation.

The $311 Million Realtor: Speed, Systems, And Sacrifice

489 deals. $311 million in volume. 2 years.Joanna Jimenez, founder of The Opes Group in Miami, sits down with Luis Perez to break down exactly how she built one of South Florida's most dominant real estate teams — without sacrificing her family, her health, or her sanity.In this episode, Joanna gets raw about the moments most top producers won't talk about: hitting rock bottom in 2010, ending up in the hospital twice from stress, letting go of people she considered family, and the mindset shift that took her from counting beer money at a bar to closing $150M+ in a single year.If you're a realtor, entrepreneur, or anyone trying to build something real — this one's a masterclass.━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS━━━━━━━━━━━━━━━━━━━━00:00 – Intro: $311M closed in 24 months01:41 – Brain surgery at 16 and the YOLO mindset04:23 – Rock bottom: broke at a bar in 201008:05 – From Morgan Stanley to real estate10:30 – What finance taught her about money14:58 – Why she's a real estate ADVISOR, not a salesperson17:03 – Speed as a superpower21:16 – How to train speed without losing quality28:54 – Quality control inside a top-producing team31:46 – Communication systems that keep clients happy34:33 – Why vetted vendors change everything41:30 – Meeting twice a week: growing 15x faster44:18 – The hardest year: hospitalized twice45:36 – The rocket ship analogy that changed her leadership50:13 – Volume queen, mom, wife — how she balances it all59:28 – Why family beats followers1:00:14 – The best advice she's ever gotten━━━━━━━━━━━━━━━━━━━━📲 CONNECT WITH JOANNA JIMENEZ━━━━━━━━━━━━━━━━━━━━Instagram: @joannajimenez_miamiThe Opes Group | Compass Miami━━━━━━━━━━━━━━━━━━━━🎙️ CONNECT WITH LUIS PEREZ & TRUTALK━━━━━━━━━━━━━━━━━━━━Instagram: @truviewinspectionsSubscribe for new episodes━━━━━━━━━━━━━━━━━━━━💡 ABOUT TRUTALK━━━━━━━━━━━━━━━━━━━━TruTalk is where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the podcast brings on top performers in real estate, business, and entrepreneurship to share the story behind the success — not just the highlight reel.New episodes drop bi-weekly.━━━━━━━━━━━━━━━━━━━━#TruTalkPodcast #RealEstate #MiamiRealEstate #JoannaJimenez #LuisPerez #RealEstatePodcast #TopProducer #TheOpusGroup #CompassRealEstate #BusinessPodcast #EntrepreneurPodcast #RealEstateTips #RealEstateAgent #MiamiBusiness #VolumeQueen

Trailer Park to $13M Miami Penthouse | Calli Wolff’s Real Story

From trailer park to a $13M Miami penthouse. This is the real story. In this episode of the TruTalk Podcast, we sit down with Calli Wolff, one of Miami’s fastest rising real estate agents, who closed $25.2M in sales in 2025 alone. This is not luck. This is discipline, mindset, and execution. Calli breaks down how she went from humble beginnings to closing high-level deals, building a personal brand that actually converts, and developing the habits required to win at a high level. This episode is for anyone serious about growth. We get into: • The mindset that separates top performers • Why consistency creates confidence • How she built momentum early in her career • The truth behind her $13M penthouse deal • Why comparison will slow you down • The role faith and discipline play in long term success If you are building a business, in real estate, or pushing to the next level, this conversation will give you clarity on what it actually takes.

How a Top 1% Realtor Built a $2B Career | TruTalk Ep. 1 w/ Angel Nicolas

In this episode of TruTalk, Luis Perez sits down with top Miami realtor Angel Nicolas to break down the mindset behind over $200M+ in annual sales. From attracting opportunities and mastering discipline to handling rejection and building long-term success, this conversation dives into what truly separates top agents from the rest. If you’re serious about growing in real estate, this episode is a must-listen.