Upper Cervical Marketing Podcast

UCM 283: Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA

In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about. Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary "chiropractic mindsets" and why understanding your own is essential for long-term success. They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve that problem. Dr. Sherwood also gives a behind-the-scenes look at his experience with UCM's associate recruitment program. We discuss how we helped him hire during a season of overwhelm, and what he's looking for in the next doctor who may one day lead his legacy practice. This episode is packed with wisdom for students, new grads, and seasoned chiropractors alike.

UCM 282: 180 Days to UC Practice Momentum: The 20K Roadmap

In this episode, Dr. Bill Davis breaks down the 20K Roadmap, a structured, 180-day blueprint designed specifically for upper cervical chiropractors stuck in Practice Growth Stage 1—collecting under $20,000 per month and battling overwhelm, inconsistency, and lack of systems. Dr. Bill explains why most struggling practices don't grow despite working harder than ever and reveals the step-by-step formula used by UCM Practice Growth Systems to help UC docs build momentum, clarity, and predictable new patient flow. From personalized scorecards and weekly growth sessions to multichannel new patient strategies, leadership habits, mindset training, and automated growth tools. This episode outlines exactly how an upper cervical practice can move from survival mode to consistent, predictable growth in just six months. If you're ready to build a practice that's stable, structured, and capable of true momentum, this roadmap is your starting point.

UCM 281: Growing with Purpose: Expansion, Culture & Mission Work with Dr. Kyle Troyer

In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to expanding into a second clinic and launching a global mission movement. Dr. Troyer shares the systems, structure, and leadership principles behind creating a second successful location—along with the importance of culture, communication, and training across teams. He also opens up about his life-changing mission trip to Kenya, where his team served over 4,000 people in five days, leading to the founding of Chiro for Kenya. From building doctors to building clinics to building global impact, this episode offers deep insight into what it truly means to lead with vision, purpose, and a heart for service.

UCM 280: Inside the 2025 Upper Cervical Practice Survey: What the Data Really Shows

In this episode, Dr. Bill Davis and Tony Hook break down the 2025 Upper Cervical Practice Survey, revealing the real numbers behind what's working—and what isn't—inside UC practices today. They walk through average visit fees, overhead benchmarks, new patient trends, care plan usage, growth stages, and the habits of elite clinics collecting over $75k per month. You'll learn why many practices plateau, why 44% aren't growing, and the specific systems and strategies that separate thriving multi-doctor practices from struggling solo docs. Whether you're a startup or scaling to multiple locations, this data-driven conversation gives you a clear roadmap to grow with confidence in 2026.

UCM 279: Educate to Elevate: Creating a Patient Experience That Grows Your UC Practice

This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice. It walks doctors through the entire patient journey—from the very first phone call to the consultation, exam, report of findings, and ongoing care—emphasizing how clear communication, visual tools, and consistent reinforcement dramatically improve retention, compliance, and referrals. Listeners learn how small details in tone, body language, clarity, and visuals can transform patient understanding, build trust, and turn patients into confident advocates. The episode also highlights UCM's resources, such as the patient education bundle, new patient email sequence, and fast results workshop, designed to simplify and elevate patient communication while strengthening a practice's brand and long-term growth.