Upper Cervical Marketing Podcast

UCM 302: How Much Should You Charge for Upper Cervical Care?

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the most important and often uncomfortable topics for upper cervical doctors: pricing. More than simply deciding what to charge, this conversation explores how pricing reflects confidence, positioning, specialization, and the overall value of upper cervical care. Dr. Davis explains why many chiropractors undercharge out of fear, how low pricing can lead to burnout and practice instability, and why upper cervical specialists should position themselves at the top of the chiropractic market. He also breaks down practical pricing benchmarks, the importance of care plans, and how proper pricing ultimately improves patient outcomes, team culture, and long-term practice growth.

UCM 301: Systems & Strategy for Practice Scaling with Dr. Ben Kuhn

This episode of the UCM Podcast features Dr. Ben Kuhn sharing an in-depth conversation about what it truly takes to scale a successful chiropractic practice. Drawing from nearly two decades of experience in upper cervical care, Dr. Kuhn explains how growth is less about luck and more about building strong systems, tracking key metrics, developing leadership skills, and creating a business that can operate beyond the owner's direct involvement. He discusses the importance of mindset, identifying bottlenecks, improving patient retention and conversions, building effective teams, and leveraging marketing ethically to reach more people in need of care. Throughout the episode, he emphasizes that scaling requires continuous adaptation, problem-solving, and the willingness to embrace imperfection while consistently refining systems. The conversation also highlights how confidence, communication, and mission-driven leadership play a crucial role in helping both patients and practitioners grow.

300 Episodes Later: Lessons, Impact & What's Next for The UCM Podcast

In this special 300th episode of the UCM Podcast, Dr. Bill Davis and Tony Hook reflect on more than a decade of conversations, lessons, and impact within the upper cervical chiropractic profession. Together, they explore the common traits behind thriving practices — including mission-driven leadership, consistent implementation, clear communication, effective systems, growth mindset, and patient-centered care. Drawing from hundreds of interviews and real-world experiences with doctors at every stage of practice growth, they share practical insights for overcoming plateaus, building momentum, improving patient outcomes, and creating a lasting legacy practice. Whether you're a student, a new practitioner, or a seasoned doctor, this milestone episode delivers encouragement, actionable strategies, and an inspiring vision for the future of upper cervical chiropractic.

UCM 299: How to Choose Your Path in Chiropractic with Melissa House

In this episode of the UCM Podcast, Dr. Bill Davis sits down with UCM Client Success Manager, Melissa House, to discuss one of the biggest challenges facing chiropractic students today: choosing the right career path. Drawing from her years of experience working inside upper cervical practices, Melissa shares why so many students feel overwhelmed, uncertain, and unprepared as graduation approaches. Together, they explore the importance of specialization, mentorship, and clarity in building a successful chiropractic career. The conversation also highlights why upper cervical chiropractic continues to stand out as a high-impact specialty with strong patient demand, powerful outcomes, and long-term practice sustainability.

UCM 298: The Lie Chiropractors Are Told About 'Success'

In this episode, Dr. Bill Davis challenges one of the most ingrained beliefs in chiropractic: that owning your own practice is the only path to success. He breaks down how this idea is often passed down without question, leading many chiropractors into roles that don't align with their strengths or long-term fulfillment. Instead, he introduces a more nuanced perspective: success in upper cervical chiropractic isn't one-size-fits-all. Whether as an associate or an owner, the key is understanding how you're wired and choosing a path that allows you to thrive, not just survive. This episode serves as a powerful reality check for doctors at any stage of their career.