Upper Cervical Marketing Podcast

UCM 279: Educate to Elevate: Creating a Patient Experience That Grows Your UC Practice

This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice. It walks doctors through the entire patient journey—from the very first phone call to the consultation, exam, report of findings, and ongoing care—emphasizing how clear communication, visual tools, and consistent reinforcement dramatically improve retention, compliance, and referrals. Listeners learn how small details in tone, body language, clarity, and visuals can transform patient understanding, build trust, and turn patients into confident advocates. The episode also highlights UCM's resources, such as the patient education bundle, new patient email sequence, and fast results workshop, designed to simplify and elevate patient communication while strengthening a practice's brand and long-term growth.

UCM 278: Starting Over After 20 Years: Dr. Christy Flick's Journey to Building a New Upper Cervical Practice in Waco

In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Christy Flick to discuss her remarkable journey of starting over after nearly 20 years in practice. After building a thriving upper cervical office in Dallas, Dr. Flick made the courageous decision to relocate to Waco, Texas, to be closer to family—and rebuild from the ground up. She shares candid insights about facing the mental challenges of starting fresh, adapting to a new market, and the importance of authentic relationships in practice growth. Listeners will also hear how strategic hiring, clear systems, and support from UCM helped her achieve profitability from month one and continue growing with confidence.

UCM 277: How Dr. Pat Lin Turned a Small Office into a Multi-Location UC Practice

In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice from just 850 square feet—and how he's now scaling to multiple locations. Dr. Lin reveals the systems, team structure, and leadership strategies that made his success possible, including how his new patient coordinator, CA roles, and clear KPIs drive consistency and growth. He also shares his upcoming plans to expand into Houston and Austin, his approach to training and accountability, and the crucial mindset shifts that allow Upper Cervical doctors to scale with confidence. This conversation is packed with real-world lessons on efficiency, delegation, and duplication for doctors ready to grow beyond their first location.

UCM 276: The Pursuit of Mastery: Dr. Hutan Ghojallu's 30-Year Journey in NUCCA

In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his remarkable 30-year journey in chiropractic. From his humble beginnings as an international student discovering chiropractic at Palmer College to building his NUCCA-based practice from scratch, Dr. Ghojallu shares powerful insights on perseverance, purpose, and continual learning. He discusses the importance of principled chiropractic philosophy, team culture, accountability, and ongoing training in achieving lasting success. Dr. Ghojallu also opens up about his search for an associate who shares his passion for NUCCA and dedication to serving the community through excellence and purpose-driven care.

UCM 275: How to Hire and Keep the Right Team in 2025

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive. Dr. Davis also shares insights from UCM's Associate Recruitment Program, explaining how culture, mission, and onboarding are more powerful retention tools than pay alone. Whether you're looking to hire your first CA, bring on an associate, or strengthen your leadership systems, this episode gives you a proven roadmap to build a stable, motivated, and purpose-driven team that grows with your practice.