Upper Cervical Marketing Podcast

Dr. Bill Davis on the UCM Podcast As a chiropractic student, it’s easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your future goes far beyond the classroom.  In this episode, Dr. Bill Davis shares five powerful lessons that most schools won’t teach you, but every successful chiropractor must learn. From building relationships with mentors and mastering communication, to understanding business, protecting your own health, and diving into upper cervical training early, these insights are designed to help you avoid common mistakes and step confidently into practice.  Whether you’re just starting out or halfway through, this message will challenge you to think bigger, prepare smarter, and lay the foundation for a thriving career in chiropractic care.

Dr. Stan Dombroski on the UCM Podcast In this inspiring conversation, Dr. Stan Dombroski shares his 22-year journey of building and expanding a successful NUCCA practice in Zeeland and Grand Rapids, Michigan.  From the terrifying early days of opening his doors with no business knowledge, to creative grassroots marketing with nothing but a SAM unit and bottled water, Dr. Stan reveals the lessons he’s learned about persistence, growth, and leadership.  He discusses the transition from solo practice to managing multiple associates, the importance of culture and communication between clinics, and how pursuing NUCCA board certification gave him clarity and renewed passion for the process. His story is one of faith, grit, and staying focused on excellence in removing atlas subluxations, so patients can live fully.

Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis reveal The Atlas Engine—the only AI-powered growth system built specifically for upper cervical practices. Discover how top UC clinics are booking patients around the clock, capturing invisible website traffic, reactivating past patients, and scaling without the chaos. If you’re tired of inconsistent growth and want a proven system that fills your calendar while freeing up your time, this conversation is a game-changer.

Dr. Bill Davis on the UCM Podcast In this episode of the UCM Podcast, Dr. Bill Davis tackles a question that every upper cervical chiropractor has wrestled with at some point: How much should I really be spending on marketing? Whether you’re just starting out and trying to break through $20K a month, or you’re managing multiple associates and looking to scale, your marketing budget can make or break your growth.  Dr. Davis shares real-world benchmarks, insights from the 7 Growth Stages of Upper Cervical Practice, and practical tips on balancing visibility, patient flow, and return on investment. If referrals alone haven’t been enough to keep your practice growing, this conversation will help you set a smart, stage-appropriate budget so you can reach more people in your community and keep your practice thriving.

Dr. Brian Pokorski on the UCM Podcast In this episode of the UCM Podcast, Tony Hook interviews Dr. Brian Pokorski who shares his unique journey into upper cervical care, his eclectic approach to technique, and the systems he’s built to prepare for the right associate. From past hiring missteps to a fully developed onboarding and training plan, Dr. Pokorski explains how to avoid common pitfalls and create a win-win relationship that serves both the doctor and the patients.