Your Business on Purpose

E.203 The Financial Mistakes Quietly Killing Women-Owned Businesses with Jenny Groberg

If your business is bringing in money… but you still feel financially stressed, this episode is for you. In this episode of Your Business On Purpose, Dawnette Palmore talks with Jenny Groberg, founder of BookSmarts Accounting & Bookkeeping, about the financial habits that most entrepreneurs avoid — and how those habits are affecting their cash flow, profit, and peace of mind. They discuss: ✨ The daily financial habits every entrepreneur should have ✨ Why so many business owners avoid their numbers ✨ The difference between revenue and true profitability ✨ How debt can quietly destroy a business ✨ What your financial reports are actually telling you ✨ Why emotional decision-making hurts business growth ✨ The importance of understanding cash flow before scaling This episode is a reminder that business success is not built in one big moment. It’s built through small, consistent decisions made daily. If you’ve ever felt overwhelmed by your finances or unsure where your money is going, this conversation will help you feel more empowered and less alone. Connect with Jenny Groberg: 🌐 https://booksmartspro.com [https://booksmartspro.com/] Connect with Dawnette: 🌐 https://www.yourmoneyonpurpose.com [https://www.yourmoneyonpurpose.com/] 📸 Instagram: @yourmoneyonpurpose 🎧 Follow, rate, and share this episode with another woman business owner who needs financial clarity.

E.202 Could Your Business Survive Without You? The Protection Plan Most Entrepreneurs Ignore

What happens to your business if you suddenly can’t work? Not because you quit. Not because you failed. But because life happened. Most entrepreneurs spend years building their business, growing revenue, serving clients, and scaling… but never stop to think about how vulnerable their business really is if everything depends on them. In this episode of Your Business on Purpose, Dawnette Palmore dives into one of the most overlooked business protection strategies for entrepreneurs: Key Person Insurance. And before you tune out because you heard the word “insurance,” this episode is not about selling policies. It’s about protecting: • Your income • Your family • Your employees • Your clients • The business you worked so hard to build Dawnette explains: • What key person insurance actually is • Why many small businesses are financially exposed • The difference between personal life insurance and business protection • How businesses spiral operationally and financially after unexpected illness, disability, or death • Why structure, systems, and protection matter just as much as making money • Questions every entrepreneur should ask themselves today If your business depends heavily on you showing up every day, this episode is a must-listen. Because building wealth is only half the equation. Protecting it matters too. Connect with Dawnette: Instagram: @yourmoneyonpurpose LinkedIn: Dawnette Palmore Website: www.yourmoneyonpurpose.com [http://www.yourmoneyonpurpose.com/]

E.201 Leading From Alignment Instead of Burnout with Riana Malia

What if burnout isn’t because you’re weak… but because your nervous system has been carrying too much for too long? In this episode of Your Business on Purpose, Dawnette Palmore sits down with board-certified neurosomatic practitioner and creator of the Clear to Create Method, Riana Malia, for a powerful conversation about burnout, emotional regulation, subconscious patterns, and identity reinvention. Together, they unpack why so many high-achieving women feel exhausted, disconnected, and stuck in cycles of overachievement, even when they love what they do. This episode dives into the connection between the subconscious mind, old emotional patterns, self-trust, boundaries, and the way we show up in business and relationships. Riana shares how unresolved patterns from the past can continue shaping our present results and explains why clarity is the foundation for creating a life and business that actually feel aligned. In this episode, you’ll learn: • Why burnout is deeper than just being tired • How subconscious patterns shape your decisions and relationships • Why high-achieving women struggle with overachievement and people-pleasing • The difference between conscious mindset work and subconscious rewiring • How to identify the stories and cycles keeping you stuck • A simple exercise to begin rewiring negative thought patterns This conversation is a reminder that you do not have to build your business at the expense of yourself. Connect with Riana Malia: Website: rianamalia.com Instagram: @rianamalia

200 Episodes Later: What I’ve Learned About Money, Business, and Becoming the Woman I Needed

Episode 200… and we’re doing something different. For this special milestone of Your Business on Purpose, I’m stepping out of the host seat and into the hot seat as I’m interviewed by Itica Milanes. This conversation is more personal than usual. We talk about the journey to 200 episodes, what I’ve learned about money, business, and the deeper patterns that shape how we show up in both. From financial independence to money mindset, childhood experiences, and the realities of building a business, this episode pulls back the curtain on the lessons that don’t always get talked about. If you’ve ever struggled with money, questioned your path, or felt like your business should support your life in a different way, this conversation is for you. Thank you for being part of this journey.

E.199 You Built the Business… But Did You Protect It?

Most business owners spend years building their business… But almost no time thinking about how to protect it. In this episode of Your Business on Purpose, Dawnette Palmore dives into one of the most overlooked strategies in business planning: buy-sell agreements—and how life insurance plays a critical role in protecting your business. Because here’s the reality… If something happens to you or your business partner, ownership doesn’t just disappear—it transfers. And without a clear, funded plan in place, that can create confusion, conflict, and chaos for both the business and the family involved. Inside this episode, Dawnette breaks down: * What a buy-sell agreement actually is (in simple terms) * What happens to your business if a partner passes away or becomes disabled * Why verbal agreements and “trust” are not enough * How life insurance turns a plan into a fully funded strategy * The difference between cross-purchase and entity purchase agreements * The biggest mistakes business owners make when it comes to protecting their business This episode is not about fear—it’s about financial leadership, responsibility, and protecting what you’ve worked so hard to build. If your business has value, generates income, or supports your family… this is a conversation you can’t afford to ignore. 🎯 Ready to go deeper? Join Dawnette’s Business Money Foundation: A 5-Day Reset for Growing Entrepreneurs and start building a business that not only grows—but lasts. From chaos to clarity—your journey starts here.