Brands On Brands | Personal Branding & Podcasting

Content Marketing and Blogging with Ann Handley | Ep. 161

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. HIGHLIGHTS: * Discover what true content marketing is * Figure out what platform works best for you * Allow yourself to be comfortable with your content * Understand what it means to own your content QUOTES: "I don't even think about content as being separate from marketing necessarily." "The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content." "I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?" "I think the important thing is to launch something that you own and not on a social channel." GUEST LINKS Websites: www.marketingprofs.com [http://www.marketingprofs.com] www.annhandley.com [http://www.annhandley.com] Instagram: @annhandley [https://www.instagram.com/annhandley/] Twitter: @annhandley [https://twitter.com/annhandley] MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my freeContent Marketing Starter Guide [http://www.brandsonbrands.com/what-is-content-marketing-strategy/]. And here are some more of my most popular thought leader interviews! * What Business to Start with John Lee Dumas [https://www.brandsonbrands.com/what-business-to-start/] * Personal Branding Masterclass with Chris Ducker [https://www.brandsonbrands.com/personal-branding-masterclass/] * Built to Serve with Evan Carmichael [https://www.brandsonbrands.com/built-to-serve/] Don’t want to miss the next thought leader interview?Subscribe to the free B-team Insider Newsletter [https://www.brandsonbrands.com/bteam]! And don’t forget to leave a rating and review on iTunes. Talk soon!

Podcasting Equipment for Beginners | Ep. 160

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera... However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward. HIGHLIGHTS: * Discover the 4 essential pieces of equipment you actually need * Find out what the best software is for podcasters * Learn what you'll need as you grow QUOTES: "You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone." "If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter." "Sometimes your software is just as interesting to know about when you're moving into this field." brandsonbrands.com/blog [brandsonbrands.com/blog] brandsonbrands.com/resources [brandsonbrands.com/resources] 10 Podcasting Ideas For Beginners [brandsonbrands.com/10-podcasting-ideas-for-beginners] MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my freeContent Marketing Starter Guide [http://www.brandsonbrands.com/what-is-content-marketing-strategy/]. And here are some more of my most popular thought leader interviews! * What Business to Start with John Lee Dumas [https://www.brandsonbrands.com/what-business-to-start/] * Personal Branding Masterclass with Chris Ducker [https://www.brandsonbrands.com/personal-branding-masterclass/] * Built to Serve with Evan Carmichael [https://www.brandsonbrands.com/built-to-serve/] Don’t want to miss the next thought leader interview?Subscribe to the free B-team Insider Newsletter [https://www.brandsonbrands.com/bteam]! And don’t forget to leave a rating and review on iTunes. Talk soon!

Personal Branding on Instagram with Jasmine Star | Ep. 159

My interview today is all about personal branding on Instagram. Personal branding is a special topic for me, and I get to talk with Jasmine Star who really got it right on Instagram. Jasmine is a business strategist and photographer that helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers. HIGHLIGHTS: * Listen to Jasmine's best tips for finding your passion * Learn what to watch out for as a creative person * Discover important Social Media growth tips * Give yourself permission to be real and authentic QUOTES: "When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless." "An experience is simply what somebody will say about you when you walk out of the room." "If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing." "Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there." GUEST LINKS Personal Website: jasminestar.com [https://jasminestar.com/] Social Curator:socialcurator.com [https://www.socialcurator.com/] Instagram: @jasminestar [https://www.instagram.com/jasminestar/] MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my freeContent Marketing Starter Guide [http://www.brandsonbrands.com/what-is-content-marketing-strategy/]. And here are some more of my most popular thought leader interviews! * What Business to Start with John Lee Dumas [https://www.brandsonbrands.com/what-business-to-start/] * Personal Branding Masterclass with Chris Ducker [https://www.brandsonbrands.com/personal-branding-masterclass/] * Built to Serve with Evan Carmichael [https://www.brandsonbrands.com/built-to-serve/] Don’t want to miss the next thought leader interview?Subscribe to the free B-team Insider Newsletter [https://www.brandsonbrands.com/bteam]! And don’t forget to leave a rating and review on iTunes. Talk soon!

Podcast Cover Art Tips | Ep. 158

This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show. Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show. HIGHLIGHTS: * Discover why you need great cover art * Find out the importance of a professional vs. amateur look * Learn what to include in your cover art * Understand the best practices for branding your show "Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about." "Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them." "Anytime someone searches for a show, you're going to be compared to other people and to other shows." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my freeContent Marketing Starter Guide [http://www.brandsonbrands.com/what-is-content-marketing-strategy/]. And here are some more of my most popular thought leader interviews! * What Business to Start with John Lee Dumas [https://www.brandsonbrands.com/what-business-to-start/] * Personal Branding Masterclass with Chris Ducker [https://www.brandsonbrands.com/personal-branding-masterclass/] * Built to Serve with Evan Carmichael [https://www.brandsonbrands.com/built-to-serve/] Don’t want to miss the next thought leader interview?Subscribe to the free B-team Insider Newsletter [https://www.brandsonbrands.com/bteam]! And don’t forget to leave a rating and review on iTunes. Talk soon!

Video Marketing School with Owen Video | Ep. 157

We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders. His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales. Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences. HIGHLIGHTS: * Learn why video is great content to repurpose * Discover the 4 points of the Video Pro System * Understand the differences between Biztubers and YouTubers * Find out how to leverage video for your personal brand QUOTES: "You have to have a name for your channel and a value statement for your channel." "If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue." "I think in today's business, there's really no difference between your company brand and your personal brand." GUEST LINKS Website: TheVideoMarketingSchool.com [https://thevideomarketingschool.com/] YouTube: Simple Business Video [https://www.youtube.com/user/simplebusinessvideo] Instagram: @owenvideo [https://www.instagram.com/owenvideo/] MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my freeContent Marketing Starter Guide [http://www.brandsonbrands.com/what-is-content-marketing-strategy/]. And here are some more of my most popular thought leader interviews! * What Business to Start with John Lee Dumas [https://www.brandsonbrands.com/what-business-to-start/] * Personal Branding Masterclass with Chris Ducker [https://www.brandsonbrands.com/personal-branding-masterclass/] * Built to Serve with Evan Carmichael [https://www.brandsonbrands.com/built-to-serve/] Don’t want to miss the next thought leader interview?Subscribe to the free B-team Insider Newsletter [https://www.brandsonbrands.com/bteam]! And don’t forget to leave a rating and review on iTunes. Talk soon!