Career Illustrated

Product Marketing Manager: Marketing Magic in the Coworking Industry | Michael Everts

In this episode, Johnathan sits down with Michael Everts, a Product Marketing Manager at Office RnD. In this episode of "Career Illustrated", we begin by discussing what Office RnD does and some of the amazing products they've released to power the future of flexible and hybrid working. Michael shares his path from marketing for an Atlanta-based audiovisual company to how he worked himself out of a sales role and into his current role as PMM. Hear from a seasoned Product Marketing Manager in the coworking sector, as he contrasts his role with the typical SaaS landscape. We also explore the differences between Product Marketing and Traditional Marketing. Michael gives us a detailed look at what it's like to launch new features, highlighting the importance of integrating customer feedback. Plus, he shares insights on how to get your start in the booming coworking industry. Michael's favorite podcast to stay up to date on all things coworking: Everything Coworking with Jamie Russo: https://open.spotify.com/show/330DFG5CNdnZS9LCb55y9j Join our community to stay up to date on the latest discussion: LinkedIn: https://www.linkedin.com/company/career-illustrated/

ESG: The Recipe for Navigating Gourmet Sustainability | Isabella Susnjara

In our final show for the ESG series, we sit down with Isabella Susnjara. Isabella is the Head of Global Sustainability for DO & CO, based in Vienna, Austria. DO & CO is a global gourmet leader primarily serving airlines, Global Events, Restaurants, Lounges, and Hotels. In this episode of "Career Illustrated", we sit down with Isabella, a sustainability maven and leading light in the gourmet catering industry. With her vision firmly anchored on the principles of ESG (Environmental, Social, and Governance) and sustainability, Isabella reveals her top five initiatives for DO & CO and the pressing sustainability issues in the gourmet catering realm. Additionally, we journey into the inner workings of Isabella's day-to-day life, a captivating narrative that balances strategic content development, managing global teams, and hiring across various time zones. Isabella gives us a candid view of the challenges and triumphs of her role, with inspiring stories of her early sacrifices to achieve a career that marries her passion and profession. Along the way, we get a glimpse into the heuristics she employs in hiring and her two-fold measure of success: company ratings and the emotional component of effecting mindset change. Isabella also provides clever ways to land a role in Sustainability, an industry that is in high demand for top talent. This episode is a must-listen for anyone interested in a career in Sustainability or anyone curious to understand the global impact of the catering industry on the environment. Join our community to stay up to date on the latest discussion: LinkedIn: https://www.linkedin.com/company/career-illustrated/ Reporting Standards mentioned: - European Sustainability Reporting Standards - Sustainable Finance Reporting Directive ESG Ratings mentions: - MSCI - Sustainalytica - Refinitiv - CDP

ESG: The Importance of Visual Storytelling in Sustainability w/ Nicole Holman

In this episode, we are thrilled to welcome Nicole Holman as our guest. Nicole, based out of Tofino, British Columbia, uses photography and videography to tell compelling stories in the ESG and Sustainability industry. In this episode, we discuss the role her childhood played in her decision to take the leap as a full-time visual storyteller. We discuss her "aha" moment on becoming an entrepreneur, the best ways for beginners to get started, build portfolios, and get mentors in the space. Join Nicole and our host Johnathan as they discuss the skills needed to become a visual storyteller, the importance of the job within Sustainability more broadly, and the role that grit plays in having success as a visual storyteller and entrepreneur. Resources Mentioned: Girls Who Click: https://girlswhoclick.org/ Green Dreamer with Kamea Chayne: https://open.spotify.com/show/5hEMpxpqzyhXoA5EfiQWtw If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion: LinkedIn: https://www.linkedin.com/company/career-illustrated/

ESG: Can Do Well and Do Good | Jessica Viera (pt.2)

Join us in Part 2 of this episode as we sit down with Jessica Viera to discuss Environmental, Social, and Governance, better known as ESG. In part 2 of the episode we deep dive into: * Jessica’s career track * Future career optionality that roles in ESG and Sustainability provide * The financial upside of a career in Sustainability * And much more! If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion: LinkedIn: https://www.linkedin.com/company/career-illustrated/

ESG: Random Acts of Greenness | Jessica Viera (pt. 1)

Join us in Part 1 of this episode as we sit down with Jessica Viera to discuss Environmental, Social, and Governance, better known as ESG. Jessica is the Global Value Chain Environmental Sustainability Strategy Lead at Takeda Pharmaceuticals, the largest pharmaceutical manufacturer in Japan. She has over a decade of experience working on and building out corporate environmental sustainability initiatives and being on the ground floor of sustainability for companies such as Apple, Dow Chemical, and Apeel Sciences. During this episode you'll learn: * A framework Jessica uses to differentiate ESG and Sustainability * Why greenwashing may not always be intentionally misleading * The importance of long-term thinking in the ESG and Sustainability sector * The emergence and importance of the investor community in driving sustainability * Some of the sustainability goals of Japan's largest pharmaceutical company Tune in to gain insights from Jessica's expertise and learn about the latest trends in ESG and sustainability. Stay tuned for Part 2!! If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion: LinkedIn: https://www.linkedin.com/company/career-illustrated/