Damn Good Marketing

You’re not lazy, you’re just stuck in one of these four mindsets. In this episode, I break down the real reasons entrepreneurs feel stuck (spoiler: it’s not your strategy, it’s your mindset). Whether you’re a perfectionist, an over-thinker, or part of the “I’ll do it tomorrow” crowd, this episode will call you out and call you up. What you’ll hear in this episode: * The hidden fears behind perfectionism * Why “learning one more thing” won’t move the needle * The difference between consumption vs. action * Why traction takes longer than you think (and why consistency always wins) * How to commit to execution instead of chasing quick fixes * This is tough love with a side of clarity. If you’re ready to break free of the excuses and finally market with confidence, this episode is for you. Don’t just listen, put yourself in the room at Damn Good Marketing Live. Because your growth shouldn’t happen in isolation. https://www.shelbyclement.com/dgml-2025 [https://www.shelbyclement.com/dgml-2025] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

If you’ve been posting nonstop, showing up on every platform, and STILL wondering why your business isn’t growing… this episode is the wake-up call you didn’t know you needed. In the first part of my brand-new “What the Heck?” solo series, I’m breaking down exactly what’s changed in the marketing world, why some old “tried and true” methods don’t work anymore, and what you should be focusing on instead if you want to see real results. I’m not here to sugarcoat it, this is straight talk from someone who’s in the trenches every day with clients, seeing what actually works in 2025 and what’s just noise. Here’s what you’ll walk away with: * Why those first 3 seconds of your content are make-or-break for grabbing attention * How algorithms have evolved (and how to make them work for you instead of against you) * Why trust and authority will out-sell “pretty branding” every single time * How to be relatable and authentic without feeling fake or forced * The exact systems I use in my agency to get clients results in 6 months or less — and why throwing spaghetti at the wall won’t cut it anymore This isn’t just theory. This is the same approach I’m using with my clients right now to help them grow, connect with their audience, and actually make sales. Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025 [https://www.shelbyclement.com/dgml-2025] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Playing it safe might feel comfortable, but it’s keeping your marketing stuck. In this episode of the Damn Good Marketing Podcast, I’m getting real about what it takes to break through the noise, take bigger risks, and market your business with confidence, clarity, and consistency. Fresh off a content shoot that pushed me far outside my comfort zone, I’m sharing why I’m leaning into bold, scroll-stopping content instead of playing it safe. You’ll hear my honest take on why “cringe” content can be a powerful tool, how authoritative face-to-camera videos still matter (if you do them right), and why putting yourself in rooms that challenge you to grow will change your business. I’m also taking you behind the scenes of DGML (Damn Good Marketing Live) — my high-energy, high-impact event that combines tactical marketing strategies with an unforgettable experience. From pricing the conference to attract serious business owners to selling out my mastermind in under 72 hours, I’m giving you a transparent look at how I built a three-day event that actually moves the needle for attendees. And yes, I’m talking about the scary side of investing in yourself,  including the $25K mastermind that not only paid off, but birthed this very podcast. Whether you’re a small-town entrepreneur with big dreams, a social media manager looking for fresh strategies, or a business owner ready to finally stand out online, this episode will give you the mindset shifts and marketing ideas you need to grow. What You will Learn in This Episode: * How to create scroll-stopping content that feels authentic * * Why “cringe” can be a strategic advantage in marketing * * The 3 biggest benefits of being in the right rooms with the right people * * How investing in masterminds and conferences accelerates growth * * The behind-the-scenes of selling out a high-ticket event Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025 [https://www.shelbyclement.com/dgml-2025] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

You are not annoying, you’re just scared. And in this fire solo episode of the Damn Good Marketing Podcast, I am here to prove it. Wrapped in her cozy PJs (yes, the Nudes I am obsessed with), I keep it raw and real while breaking down one of the biggest fears holding entrepreneurs back: showing up online and actually selling. Whether you're a seasoned business owner or just trying to figure out WTF to post, this episode is the permission slip you didn’t know you needed. If you've ever felt stuck, silenced, or afraid that showing up boldly will turn people off, this is your wake-up call. I dive into the mindset blocks, content strategies, and real-talk truths you need to build a brand that actually converts without feeling gross, pushy, or fake. What you’ll walk away with: * The no-BS truth about “being annoying” online * The 70/30 content rule that will reshape how you sell * A breakdown of the 5 essential content types you should be posting on repeat * Why knowing your audience’s psychology changes everything * And how Shelby turned being underestimated into a multi-six-figure marketing empire * Whether you’re showing up for the first time or trying to show up louder, this episode is your step-by-step guide to marketing with confidence, clarity, and consistency. Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025 [https://www.shelbyclement.com/dgml-2025] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Let’s be honest: running a business while raising a family and trying to have a life? HARD. Social media makes it look easy, but the truth is, behind the curated posts, it’s messy, exhausting, and sometimes you just want to burn it all down. In this episode, I’m sharing what I’ve NEVER shared before about: ✔ Why I went MIA and how I found my confidence again ✔ The boundaries that keep my business thriving without costing me my sanity ✔ How my Hashimoto’s diagnosis changed everything (for the better) ✔ The real reason comparison is sabotaging your success, and how to stop it ✔ How to structure your life and business so it ACTUALLY works for YOU If you have been feeling overwhelmed, stuck, or questioning if you’re cut out for this, you’re not alone. This episode will give you the encouragement (and tough love) you need to keep going and build a business that actually works for YOUR life. Grab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025 [https://www.shelbyclement.com/dgml-2025] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)