DEATS with Deanna: Discussions around Food & Entrepreneurship

What really goes down behind the booth at FNCE? Today, I’m pulling back the curtain on what it’s actually like to attend the world’s largest food and nutrition conference as a dietitian business owner. From booth setup chaos to VIP brand events and everything in between, I’m sharing the highlights, surprises, and behind-the-scenes lessons from my fourth year at FNCE. If you’ve ever wondered whether it’s worth attending—or how to make the most of it—you won’t want to miss this recap.   Tune in to hear: • What it’s really like to host a booth and why this year felt completely different • The brand events and networking moments that opened new doors for me (and my clients!) • Why FNCE is not the time to sit through sessions if you’re ready to grow your brand • The unexpected ways this year reignited my mission to help dietitians reach six figures • How I’m already planning to level up next year—with even more connection, community, and impact   Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/]   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Let’s talk about the real ways to make money as a business owner. After working with hundreds of entrepreneurs (and trying almost everything myself), I’m breaking down which income streams are actually worth your time—and which ones just aren’t it. From one-on-one coaching and group programs to brand deals, affiliate links, and more, I’m giving you my honest take on what works, what doesn’t, and how to find the right mix for your business.   Tune in to hear: * My zero-to-ten ratings on nine different ways to make money online * Why hybrid programs are outperforming traditional courses right now * How I make multiple five figures from brand partnerships and speaking * The truth about passive income, memberships, and affiliate links * What I’m seeing work best for clients hitting their first 5–50K months Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/]   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Ever wondered what it really takes to land speaking opportunities at top universities and use your business to impact the next generation? In this episode I'm sharing behind-the-scenes opf my experience presenting to Master’s students at UC Berkeley. From how I landed the opportunity to the powerful lessons I took away from their questions, I'm breaking down the truth about entrepreneurship, showing up online, and why you don’t need to have it all figured out to start. Here’s what you’ll take away: * The networking moment that opened the door to speaking at UC Berkeley. * The biggest fears future dietitians have about starting a business—and how to overcome them. * Why vulnerability is more powerful than expertise when it comes to building trust online. * The myth that you need years of clinical experience before starting a business (and what you actually need instead). * Permission to start small—whether it’s paying off debt, making a side income, or supporting your family. * How to pivot and shift your business as you grow without starting over. * Why building a personal brand creates limitless opportunities beyond coaching or programs. * The reassurance that you already know enough to help others—you just need to be a few steps ahead. If you’ve been waiting for a sign to finally take the leap, this episode will remind you that you don’t have to have it all perfect—you just have to start. The final round of the Online Entrepreneur Academy [https://form.typeform.com/to/NWztSnLq?fbclid=PAZXh0bgNhZW0CMTEAAadWLMpW-XN-EGivIkOgdZghvwM0M-d767025KaxkEa98DaCv6ks1cMR7UsuNQ_aem_rxphbIaYKMiCJwKBlPmhKw] this year is now open! Spots are limited, so grab your seat and start building your business today. Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/]   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Feeling stuck in your body (and business) after baby? This week’s guest, Leanne Thomas, shares her powerful story of navigating postpartum depression, hip misalignment, and burnout—all while trying to build a business that truly helps moms feel strong again. A military spouse, fitness instructor, and OEA alum, Leanne transformed her struggling low-ticket fitness app into a thriving, high-touch postpartum coaching program—one that helped her out-earn her 2024 income in just one launch.   In this episode, Leanne opens up about the mindset shifts that changed everything, the power of niching down, and how she's helping postpartum moms rebuild strength and confidence at every stage—whether it’s 6 weeks or 6 years after birth. She also shares the hard truths about the support most women aren’t getting… and how she’s changing that through her business, Movement with Leanne.   Tune in to hear: * The physical and emotional realities of postpartum that no one talks about * Why niching her fitness program finally helped Leanne scale—and actually serve her clients better * How to support moms in every stage of postpartum (not just the newborn phase!) * Why traditional fitness apps are falling short, and what to do instead * Leanne’s experience moving from burnout to breakthrough inside OEA   Connect with Leanne: Instagram: https://www.instagram.com/movementwithleanne/ [https://www.instagram.com/movementwithleanne/]   Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/]   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Ever wondered what it really takes to pivot from a high-pressure career into building your own online business? In this episode of Deets with Deanna, Deanna sits down with Whitney Di Bona — lawyer turned social media strategist, mom of two, and founder of The Branded Professional. Whitney shares her journey from corporate law and representing women in landmark cases against cosmetic companies to realizing she wanted more freedom, impact, and joy in her work. After building a strong online presence, Whitney made the bold leap into entrepreneurship, helping lawyers, doctors, and other professionals grow their brands and visibility through social media. Tune in to hear: * Whitney’s unconventional path into law and what it was like working high-stakes cases involving cancer and asbestos exposure. * The moment she realized she wanted out of the legal grind and how motherhood shaped her decision. * How she used Instagram to pivot her career and land her first social media clients. * What it really takes to grow on social media (hint: it’s not just posting three times and waiting). * Why professionals like lawyers and doctors must embrace social media if they want visibility and opportunities today. * Whitney’s honest perspective on pivoting, building a personal brand, and not needing to have it all figured out from day one. Connect with Whitney: * Instagram: https://www.instagram.com/whitneyraydibona/ * Professional branding agency:https://www.instagram.com/thebrandedlawyer/ Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]