Growth Diaries by Zenoti

Second Generation, First in Purpose: Wulan Tilaar on Carrying Forward a Family Mission

Wulan Tilaar, second-generation leader of Indonesia's iconic Martha Tilaar Group, shares the deeply personal story behind one of Southeast Asia’s most storied beauty and wellness empires. From her mother’s humble beginnings in a four-by-six-meter garage salon to a franchise network spanning 40+ locations across Indonesia and beyond, Wulan reveals how a chance encounter with a human trafficking survivor in Hong Kong transformed the company’s mission, shifting from profit-driven growth to women’s empowerment through free vocational training. What You’ll Learn: * How to transition family businesses across generations without losing founder values * Why hands-on founder immersion beats traditional management training * How to build loyalty with long-tenured employees across generational transitions * Why free professional training centers generate more long-term value than direct donations * How to serve multi-generational customers without diluting your brand Wulan Tilaar is the Second Generation Leader and Director of Martha Tilaar Group, a pioneering Indonesian spa, wellness, and beauty education enterprise founded by her mother in the 1970s. With a background in graphic design and advertising from Boston University, combined with professional certifications in beauty aesthetics, Wulan brings both creative vision and hands-on expertise to the wellness industry. She has transformed Martha Tilaar from a five-salon operation into a 40-outlet franchise spanning Indonesia, Sri Lanka, and Brunei, while championing her mother's mission to empower women through free professional training and job placement. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here [https://www.fame.so/follow-rate-review]. CHAPTERS: * [00:00] Introduction * [00:58] Freedom to Choose * [03:21] Becoming a Full-Time Mom First * [04:36] Finding Her Place in the Company * [06:41] Walking in the Therapist's Shoes * [09:38] Leading People Who Were There Before You * [11:43] The Founding Story * [17:00] The Hong Kong Moment That Changed Everything * [20:04] A Free Training Center for 6,000 Women * [29:08] Indonesian Holistic Wellness on the Global Stage * [35:15] A Spiritual Calling and the Family Foundation * [42:56] Advice for Aspiring Wellness Entrepreneurs Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon. Check out our three most downloaded episodes: * Building a glamorous beauty brand that feels like home [https://podcasts.fame.so/e/rn746jj8-building-brand-home-alexandria-grado] * How Rob Peetoom built a global salon legacy [https://podcasts.fame.so/e/0njyp5r8-rob-peetoom-global-salon-legacy] * The power couple behind India’s Bubbles and Old School Rituals [https://podcasts.fame.so/e/qn0vmprn-india-bubbles-old-school-rituals] Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so [https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=fame-client]

How SILK Laser grew from a garage to 200 clinics with Martin Perelman

From a $200K shoestring budget and two second-hand lasers repaired in a Sydney garage to nearly 200 clinics across Australia and New Zealand, Martin Perelman’s story is a masterclass in patient, disciplined growth. In this episode of Growth Diaries, Martin, Founder and Managing Director of SILK Laser Clinics, joins host Sudheer Koneru to dive into how four friends with no industry experience built one of the most respected names in the cosmetic and wellness industry. What You’ll Learn: * How to identify your core customer before choosing your location strategy * Why you must invest in headcount and compliance infrastructure before you scale * The franchise model works best when you lock in talent as owner-operators * How to evolve your service menu to combat margin compression without losing focus * Why protecting your management team's longevity is your competitive advantage * How to position yourself as an irreplaceable talent to investors and private equity partners Martin Perlman is the Founder and CEO of SILK Laser Clinics, a leading cosmetic and wellness enterprise with nearly 200 clinics across Australia and New Zealand. With a background in sales and entrepreneurship, Martin transformed a garage startup funded by four friends into one of the most respected names in the beauty and aesthetics industry. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here [https://www.fame.so/follow-rate-review]. Chapters: * [00:00] Introduction * [02:35] From Swiss Watches to Cosmetic Lasers * [03:41] The $200K Garage Start-Up * [06:21] The Shopping Centre Gamble * [09:20] The First Franchisee at Clinic 8 * [11:18] Being the Bank for Key Talent * [13:07] Resourcing Ahead of Growth * [16:04] Finding Smart Money, Not Dumb Money * [18:41] Expanding Beyond Laser * [20:41] How to Evaluate New Technology Without Chasing Hype * [23:58] Locking in a Management Team for a Decade * [28:55] Friday Afternoons Are Sacred * [34:07] Martin’s Core Insights for Founders Raising Capital Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon. Check out our three most downloaded episodes: * Building a glamorous beauty brand that feels like home [https://podcasts.fame.so/e/rn746jj8-building-brand-home-alexandria-grado] * How Rob Peetoom built a global salon legacy [https://podcasts.fame.so/e/0njyp5r8-rob-peetoom-global-salon-legacy] * The power couple behind India’s Bubbles and Old School Rituals [https://podcasts.fame.so/e/qn0vmprn-india-bubbles-old-school-rituals] Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so [https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=fame-client]

From 1 salon to 18 without investors: The playbook behind Epic Hair Designs

It’s 2008, and a retail manager with no hairdressing background convinces his parents to lend him money for a salon purchase. Two days. That’s all it took. Then the Global Financial Crisis hits just as the keys trade hands, and most people would’ve called it a disaster. But Brendon saw it differently. Today, Epic Hair Designs operates 18 salons across Brisbane and the Gold Coast, employing over 200 hairdressers and apprentices, and has become a blueprint for building a thriving multi-location beauty business in an increasingly competitive market. In this episode of Growth Diaries, Brendon Mann, Owner and Director at Epic Hair Designs, shares the full story. What You’ll Learn: * Why Epic Hair redefined the salon experience around busy professionals' needs * The academy model for talent retention * How to leverage partnerships for exponential marketing ROI * Why Epic Hair adopted Qantas-style membership structures integrated with CRM systems * AI as an operational multiplier Brendon Mann is the Owner and Director of Epic Hair Designs, a luxury, affordable salon chain with 18 locations across Brisbane and the Gold Coast, servicing over 200 hairdressers and apprentices. With a background in retail management at major corporations like Big W and Woolworths, Brendon transformed his entrepreneurial vision into a thriving salon empire by focusing on operational excellence, staff development, and community impact. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here [https://www.fame.so/follow-rate-review]. Chapters: * [00:00] Introduction * [01:30] From One Salon to 18 * [02:58] The Side Hustle That Became a Franchise * [05:17] Why Time Is the Real Luxury * [07:33] Solving the Talent Problem with an In-House Academy * [11:50] The Real Growth Engine * [14:10] Philanthropy That Drives 600+ New Clients per Week * [16:19] Stealing Playbooks From Airlines and Hotels * [18:25] Membership Models That Drive Loyalty * [20:42] The Founder Trait That Matters Most * [25:47] Growing Without Investors * [27:13] Replacing HR with AI * [30:31] Why Social Media Isn’t The Main Growth Channel * [31:38] Why Brendon Wouldn’t Start a Salon Today * [32:27] Final Thoughts Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon. Check out our three most downloaded episodes: * Building a glamorous beauty brand that feels like home [https://podcasts.fame.so/e/rn746jj8-building-brand-home-alexandria-grado] * How Rob Peetoom built a global salon legacy [https://podcasts.fame.so/e/0njyp5r8-rob-peetoom-global-salon-legacy] * The power couple behind India’s Bubbles and Old School Rituals [https://podcasts.fame.so/e/qn0vmprn-india-bubbles-old-school-rituals] Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so [https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=fame-client]

Sarina Paulson on leadership, salon growth, and building Willo Salons

She purchased a hair salon just three months before a global pandemic shut down your entire industry for six months. Most entrepreneurs would see this as the worst possible timing. However, Sarina Pualson saw it differently. In this episode of Growth Diaries, Sarina, CEO of Willo Salons, joins host Sudheer Koneru to discuss her unconventional path from studying criminal justice and rising through JCPenney’s corporate ranks to acquiring and transforming a salon business just before the pandemic. What You’ll Learn: * How to transition from corporate to entrepreneurship without losing operational rigor * Why transparent compensation structures drive talent retention in competitive wellness markets * How to rebrand and modernize during downtime to accelerate growth * Why education and visible benchmarks transform employees into business-minded partners * How community involvement and local PR simultaneously attract clients and top talent Sarina Paulson is the Owner and CEO of Willo Salons, a thriving, multi-location vegan hair salon enterprise in Greater Sacramento, and a Professor with Aveda Business College. With a unique background spanning business operations at JCPenney and entrepreneurship, Serena brings strategic business acumen to the beauty and wellness industry. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here [https://www.fame.so/follow-rate-review]. Chapters: * [00:00] Introduction * [01:36] From Corporate Retail to Salon Ownership * [04:00] Why She Left Corporate to Become an Entrepreneur * [06:09] Buying a Business Right Before the Pandemic * [08:59] Building a Salon Culture That Retains Talent * [11:28] Radical Transparency With Employees * [12:52] Teaching Salon Owners the Business Side of Beauty * [15:25] Why Marketing Also Attracts Talent * [17:39] Community Impact as a Growth Strategy * [19:29] The Rise of Vegan and Wellness-Based Beauty * [22:01] The Leadership Lessons Sarina Learned From Her Mother * [26:29] What Does Sarina Do for Her Own Personal Well-Being? * [27:59] What Company Inspired Sarina In Her Career * [29:42] Sarina’s Advice for Future Beauty Entrepreneurs * [35:01] Why Technology Is Critical for Small Businesses Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon. Check out our three most downloaded episodes: * Building a glamorous beauty brand that feels like home [https://podcasts.fame.so/e/rn746jj8-building-brand-home-alexandria-grado] * How Rob Peetoom built a global salon legacy [https://podcasts.fame.so/e/0njyp5r8-rob-peetoom-global-salon-legacy] * The power couple behind India’s Bubbles and Old School Rituals [https://podcasts.fame.so/e/qn0vmprn-india-bubbles-old-school-rituals] Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so [https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=fame-client]

Building a 15-location Med Spa brand through client experience, culture, and smart growth

When Emily Fernandez decided to leave her stable career as a patient experience officer at a three-hospital healthcare system, she was solving one problem she observed in her husband’s OB/GYN office, where aesthetic clients sat in waiting rooms next to women dealing with cancer diagnoses and complicated pregnancies. In this episode of Growth Diaries, Emily Fernandez, Co-founder and VP of Operations at Evolve Med Spa, joins host Sudheer Koneru to explore how a hospital patient experience leader turned a side aesthetic project into a 15-location powerhouse brand in just four years. What You’ll Learn: * Why selling confidence beats selling insecurity in the long run * The difference between operational excellence and emotional loyalty * What it really takes to scale from 1 to 15 locations without franchising * How referrals outperform ads in service-based businesses * Why culture must be defined before expansion * What role should AI play in enhancing human connection Emily Fernandez is the Co-founder and VP of Operations at Evolve Med Spa, known for her expertise in building client-centric wellness businesses and transforming patient experience into a competitive advantage. With a background spanning over a decade in hospital-based healthcare, she brings a unique blend of medical and operational acumen to the aesthetic medicine industry. Since launching Evolve Med Spa in 2020, Emily has scaled the brand to 15 award-winning locations across New Jersey, New York, Pennsylvania, and Maryland, consistently earning recognition, including the Hoboken Girl Best of Jersey City Award three years running. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here [https://www.fame.so/follow-rate-review]. CHAPTERS: * [00:00] Introduction * [02:07] Emily’s Healthcare Background & Corporate Career * [05:22] Starting a Business During COVID * [07:26] What Sparked the Launch of Evolve Med Spa? * [09:12] Expanding Services Beyond Injectables * [11:27] What Does Client-Centric Really Mean? * [16:18] Scaling Culture Across 15 Locations * [19:42] How Emily Chooses New Locations * [22:34] Organic vs. Performance Marketing Strategy * [25:38] Reviews, Referrals, and Trust Economics * [27:53] Hiring in a Competitive Industry * [32:04] The No CEO Model * [36:31] Growth Strategy and Future Expansion * [38:23] Brands Emily Admires * [42:49] Books, Empathy, and Leadership * [44:41] Why Choose Evolve Med Spa? * [47:12] Personal Wellness and Founder Balance * [48:11] How AI Is Shaping the Future of Med Spas Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon. Check out our three most downloaded episodes: * Building a glamorous beauty brand that feels like home [https://podcasts.fame.so/e/rn746jj8-building-brand-home-alexandria-grado] * How Rob Peetoom built a global salon legacy [https://podcasts.fame.so/e/0njyp5r8-rob-peetoom-global-salon-legacy] * The power couple behind India’s Bubbles and Old School Rituals [https://podcasts.fame.so/e/qn0vmprn-india-bubbles-old-school-rituals] Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so [https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=fame-client]