Heart Before Cart

Ep 26: How I A/B tested my way to a published book

A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself before it was even a book. In Part 1 of our 2-part book publishing series, my COO Jessica Noel interviews me on the messy process of writing Emotional Targeting. We get into: → Why I waited until I had a TON of proof to write it → How I tested every chapter on LinkedIn before the book existed → The verbal-thinker hack that finally got the book out of my head → The "is this just a long blog post?" moment of doubt → How I knew it was time to stop revising and hit publish If you've been thinking about writing a non-fiction book, this is the honest behind-the-scenes version. Part 2 drops next week. We're sharing the launch strategy, what worked and what we'd do differently. 📘 Emotional Targeting: Win Hearts, Boost Sales, Own the Market is available here → https://taliawolf.com/book Connect With Me LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

Ep 25: The Simone Biles strategy for modern marketing

Marketing teams are splitting into two groups. One group is using AI to produce more: More content. More tests. More channels. More dashboards. More noise. The other group is doing something much harder: They’re slowing down long enough to rebuild the foundation. In this episode, I break down: * Why “doing more” feels productive (but usually isn’t) * The hidden cost of AI-driven marketing * Why most teams are trapped in tactical loops * The marketing pyramid nobody talks about * And what Simone Biles and Hetty Green can teach us about strategy Because the teams that win over the next 18 months won’t be the ones producing the most, they’ll be the ones who understand their customers the best. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

Ep 24: Inside Bitly’s growth team: What’s actually working in marketing right now

Everyone keeps saying marketing has changed forever. Traffic is disappearing. AI Overviews are replacing clicks. Attribution is getting messier. And marketers everywhere are trying to figure out what actually matters now. In this episode of Heart Before Cart, I sat down with Sam Oh, VP of Acquisition at Bitly, to talk about what growth, CRO, AI, and customer journeys actually look like inside one of the internet’s most recognizable brands. Honestly, this is one of the most grounded conversations I’ve had about AI and marketing so far. Because Sam isn’t theorizing, he’s actively rebuilding workflows, rethinking attribution, adapting CRO strategy, experimenting with AI tools, and trying to understand how buyer behavior is changing in real-time across millions of users. But throughout the entire conversation, one thing kept coming up:  “Our job as marketers hasn’t changed. The environment has.” In this episode we cover: * Why CRO matters MORE in the AI era * How Bitly is adapting to AI search and changing buyer journeys * Why every page on your website is now a conversion page * How AI is changing attribution and traffic reporting * The role of experimentation in modern marketing * How Sam actually uses AI internally without outsourcing strategic thinking * Why the best marketers are still focused on people first If you’re trying to figure out how to adapt your marketing without losing the human side of it, this episode is for you. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

Ep 23: ChatGPT changed what your website is for

Your website used to have one job: convince your visitor to buy.  But, in the last few years your website has picked up a second job, and you may not have even realized it.  Your website is no longer the first step in the customer journey.  It may be the second, third, or even fourth place your potential buyer visits.  Now your buyer is researching you through:  * AI  * Reddit * YouTube reviews  * TikTok reviews  ...and many more, before they even land on your homepage.  So now your website has two jobs.  In this video I breakdown the two jobs, why websites need to do both, how to identify trust gaps in your messaging, and what to do to close them. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

Ep 22: Tracking is broken. Here’s what every marketer needs to measure

Analytics and attribution have changed. Buyers are making decisions on Reddit, through AI summaries, YouTube videos, LinkedIn posts, reviews, private communities, and conversations with peers long before they ever land on your website. And marketers are still obsessing over traffic, bounce rates, and attribution reports like it’s 2019. In this episode, Dana DiTomaso (Kickpoint) and I unpack what this fragmented, zero-click world means for marketers and what we should actually be measuring now. We talk about: * Why the traditional funnel no longer reflects reality * Why attribution is getting harder * What entrances and exits can actually tell you about buyer intent * How to measure trust and decision-making behavior * What marketers should stop tracking immediately * And how to think about analytics in a world where buying decisions happen off your website If you’re still relying on traffic and last-click attribution to understand buyer behavior… this episode will challenge the way you think about analytics. Subscribe for more episodes on conversion optimization, emotional targeting, buyer psychology, and what modern marketing actually looks like now that the customer journey is anything but linear. RESOURCES Dana’s free guide to UTM tracking: https://kpplaybook.com/how-to-track-campaigns-in-ga4-using-utm-parameters/ [https://kpplaybook.com/how-to-track-campaigns-in-ga4-using-utm-parameters/]  Dana’s course: analyticsplaybook.com [http://analyticsplaybook.com]  My book (Emotional Targeting): https://taliawolf.com/book [https://taliawolf.com/book] CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ [https://www.linkedin.com/in/taliagw/]IG: https://www.instagram.com/taliagw/ [https://www.instagram.com/taliagw/] Website: https://getuplift.co/ [https://getuplift.co/]