InTouch with Terri

Transforming Training into a Revenue Engine

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] * V-Unite Platform: https://v-unite.com [https://v-unite.com] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry. Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver. If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint. Key Points: * Training isn't an expense, it's your most powerful growth engine. * Why traditional training methods are broken—and what to replace them with * How immersive and interactive learning increases retention and engagement * The direct connection between training, KPIs, and revenue growth * How to reduce turnover and speed up onboarding success * Why training must evolve from an "event" into an ongoing performance system * How AI and data tracking are shaping the future of workforce development

Moving from "Passive" to "Active" Practice Management

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice. Key Topics * The chaos caused by fragmented software systems in aesthetic practices and its costly impact * How Podium's new AI-powered operating system integrates EMR, CRM, and scheduling for seamless management * The importance of AI in automating repetitive tasks like texting, scheduling, and treatment follow-ups * Revenue mining: Leveraging AI for proactive patient engagement and increased profitability * Why practices are losing money with traditional EMRs and how Podium is addressing these pain points * The role of AI voice technology and its current limitations for real-time communication * Building a customer-obsessed and agile tech environment to differentiate in a competitive market * Practical tips for selecting AI-enabled platform solutions and maximizing practice efficiency * The future of AI in aesthetics: Evolving from automation to revenue generation Podium's Resources & Links * Podium's Aesthetic Solutions [https://aesthetics.podium.com/] * Contact Shannon Blake [tel:801-979-8096] * 801-979-8096

Think Like a CEO: The 7 Numbers You Must Know Every Month (Or You're Guessing)

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: What if the biggest thing holding your business back… is happening inside the consultation room? In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process. If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why. Terri shares her globally proven consultation framework that has helped practices: * Increase conversion rates and average patient spend * Improve patient outcomes and long-term loyalty * Boost revenue per hour without adding more appointments * Build a sustainable, high-profit aesthetic business You'll learn: * Why transactional consultations are costing you money * How to uncover a patient's emotional drivers (the real reason they buy) * The step-by-step blueprint for a high-converting consultation * How to present treatment plans with authority (without sounding "salesy") * The key metrics every CEO must track to grow their practice This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience. If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint.

MedSpas Are Growing Up: Why Accreditation Is No Longer Optional

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode of In Touch with Terri, Terri Ross sits down with Tom Terranova of QUAD A to discuss why med spa accreditation is becoming essential as the aesthetics industry grows more rapidly and more complex. They unpack how accreditation supports patient safety, operational excellence, compliance, and long-term business value, while helping practices stand out in an increasingly crowded market. This is a must-listen conversation for aesthetic practice owners and leaders who want to build a business that is not only profitable, but also credible, sustainable, and future-ready.

The Proven Consult That Builds Outcomes and Loyalty

Get InTouch with Terri! * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: Terri Ross brings the heat on one of the biggest revenue leaks in medical aesthetics: selling single treatments instead of leading a structured, outcome-driven consultation. She explains why the consult is the only moment to build trust, uncover emotional motivation, create a phased plan, and increase conversion, retention, and lifetime value.