Brexit Made Us Poorer? Think Again | Vote Leave CEO Lord Elliot
Lord Matthew Elliott on Vote Leave, Modern Campaigning, AI Microtargeting, and the Jobs Foundation
Jimmy interviews Lord Matthew Elliott, former Vote Leave CEO and author of “Ten Years On,” about building and running political campaigns, recruiting and developing talent, and measuring success through objectives, media impact, and interim targets.
Elliott contrasts traditional campaigning with today’s faster, noisier, social-driven landscape, describing Vote Leave’s use of polling, fundraising, Facebook/Google ads, and the iconic bus tour with Boris Johnson, plus the operational roles behind it.
He discusses how AI and data-driven microtargeting, especially in the US, could reshape elections, and predicts more short-lived single-issue campaigns. Elliott reflects on Brexit’s effects, arguing the UK avoided “Project Fear” outcomes and has performed comparatively well versus some European economies.
He also shares his adult autism diagnosis, links it to his focus and work, highlights low autistic employment rates, and outlines the Jobs Foundation’s mission to promote business-led jobs, training, and pro-growth policy.
Chapters:
00:00 Brexit Ten Years On
01:14 Meet Matthew Elliott
02:43 Building Campaign Teams
04:40 Recruiting Early Talent
07:50 Developing Spokespeople
09:22 Measuring Campaign Success
11:12 Modern Campaign Playbook
13:23 Cutting Through Noise
15:44 Brexit Campaign Today
18:11 The Iconic Bus Strategy
20:08 Behind the Bus Operation
23:34 AI and Microtargeting
27:31 Winning Swing Voters
31:33 Why Brexit Hit Hard
34:37 Culture Replaces Class
35:45 Why Culture Wars Rise
37:28 Short Term Politics Trap
40:50 Running Government vs Campaigning
43:05 Future of Campaigning
44:29 Autism Diagnosis Story
48:53 Autism and Employment Gap
51:58 After Vote Leave Fallout
54:56 Building Jobs Foundation Coalitions
58:18 NEETs AI and Flexibility
01:00:51 Brexit Reassessment Debate
01:04:13 Regulators Planning and Growth
01:07:10 Coalition Building Skillset
01:08:36 Closing Thanks
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