Marketing from the Car

Working with Local Marketing Agencies - Episode 10

We break down how to choose and manage a local marketing partner without wasting budget or trust.  * clarifying what you’re buying and why * why authenticity needs your stories and photos * risks of single-channel tactics at the local level * building a simple website that converts * using ads only with relevant landing pages * measuring impact without chasing vanity metrics Find someone you like? Send them to Locable. We’ll help get them up to speed on our Marketing 345™ approach and get equipped so that you and your community can #TakeBackLocal Learn more about Locable [https://www.locable.com/] and see how your community can become a Locable community [https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/]. Join our #TakeBackLocal community of local-doers here >> [https://www.facebook.com/groups/takebacklocal]

The Canva Trap - Episode 7

We unpack the “Canva trap” and show why image-only flyers hurt mobile experience, search visibility, and accessibility i.e. you could get sued.  A simple workflow turns pretty posters into pages that rank, read well, and reduce risk. • defining the Canva trap and why it persists • mobile readability problems with print-sized flyers • SEO loss when text is locked inside images • alt text and why it’s helpful but not enough • accessibility expectations and legal exposure • the must-have fields to place as real text • quick workflow to convert a flyer into a page • example of a municipality relying on images • practical guidance for teams with or without perfectionism Make sure you finish things up so that you and your community can take back local. Learn more about Locable [https://www.locable.com/] and see how your community can become a Locable community [https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/]. Join our #TakeBackLocal community of local-doers here >> [https://www.facebook.com/groups/takebacklocal]

Real Estate and Professional Marketing - Episode 8

We share a simple plan to turn local reputation into consistent results using client stories that answer real questions, spark referrals, and boost search visibility.  From unlocking hesitant sellers to helping new agents turn “green” into an advantage, the throughline is authentic, example-driven content. • why a strong local name still needs marketing • how to pull “someday” sellers into action • using real buyer and seller examples in content • turning client pride into social reach • new agents leveraging mentors and energy • authenticity as a repeatable business system Learn more about Locable [https://www.locable.com/] and see how your community can become a Locable community [https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/]. Join our #TakeBackLocal community of local-doers here >> [https://www.facebook.com/groups/takebacklocal]

Cultivating Civic Engagement and Awareness w Young Old and More - Episode 9

We explore how to turn quiet indifference into active pride by telling simple, true stories that travel across the community.  From teens and parents to seniors and visitors, we lay out a repeatable content process that equips residents to share and show up. • defining civic pride as caring, involvement, and action • using everyday ambassadors like rideshare drivers • overcoming “nose blindness” to local assets • choosing content as the core engagement tool • turning students into creators for resumes and impact • engaging older residents through offline channels • partnering with service orgs to widen reach • attracting visitors by featuring their stories • building a monthly, repeatable storytelling process Learn more about Locable [https://www.locable.com/] and see how your community can become a Locable community [https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/]. Join our #TakeBackLocal community of local-doers here >> [https://www.facebook.com/groups/takebacklocal]

Clone Your Best Customers: How To Attract More Of The Work You Actually Want, Episode 6

Whether you're slow or busy, this episode explores how to attract more of the customers and projects you actually want so you can be more profitable and say NO to busywork.  Using a simple and highly repeatable approach to promoting customer stories, we show how to clone your best buyers and build lasting demand. • why example-driven content outperforms generic claims • how to run quick customer interviews that convert • building story arcs from before to after • owning your content on your website first • cross-promotion that sparks immediate referrals • long-tail search wins from specific language • simple tools and worksheets to make it easy Check out marketing345.com [https://www.marketing345.com] for free worksheets.  If you don’t see one for your situation, contact us and we’ll build it or the marketing plan, and we may talk about it here. Tag us with your stories so we can amplify you and help your community take back local Learn more about Locable [https://www.locable.com/] and see how your community can become a Locable community [https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/]. Join our #TakeBackLocal community of local-doers here >> [https://www.facebook.com/groups/takebacklocal]