Nano Narratives - Unlocking Science Stories in Small Business

Episode 6: Finding your TrueNorth in Healthcare Marketing - Susan Willig

Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd.  Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Susan Willig, CEO of TrueNorth, a healthcare marketing and brand strategy company, to discuss how to find your true self and plan your business journey.  At what point should a healthcare start-up, or early-stage restart, consider bringing in a chief brand strategist, and what are the benefits of that investment to a business? How can companies reflect their true selves?  And… when trying to instigate change in a healthcare setting, how can you gently nudge people in the right direction? Learn more about Scientific Writers Ltd on our website [https://www.scientific-writers.com/] and LinkedIn [https://www.linkedin.com/company/scientific-medical-communication/]. Find out more about Susan and TrueNorth on her website [https://www.truenorthsw.com/] and LinkedIn [https://www.linkedin.com/in/susanwillig/].   Other links:  Dr Allison Kirsop - LinkedIn [https://www.linkedin.com/in/allison-kirsop/]  Mildred Foo - LinkedIn [https://www.linkedin.com/in/mildredfoo/]  Dr Julie Ann Lough - LinkedIn [https://www.linkedin.com/in/julie-ann-lough/]  Book a free 20-minute consultation call here [https://www.scientific-writers.com/book-a-consultation/].   A Scientific Writers Production 2025

Episode 5: Tales from Academic Publishing - Dr Carl Saxton

Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd. Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Dr Carl Saxton, an academic and educational publishing expert. Carl's work, which involves building teams of diverse experts, from linguists to mathematicians, is instrumental in producing educational books in the sciences.  How can cultural and skills differences be managed when teams of experts are brought together, often remotely from all over the world? How can authors and publishers be brought on the same journey without overlap of work while better understanding each other's roles? And do we all need to lay our cards on the table and listen more?  Learn more about Scientific Writers Ltd on our website [https://www.scientific-writers.com/] and LinkedIn [https://www.linkedin.com/company/scientific-medical-communication/]. Find out more about Carl on LinkedIn [https://www.linkedin.com/in/dr-carl-saxton-mrsc-55a56a24/].   Other links:  Scientific Writers core team Dr Allison Kirsop - LinkedIn [https://www.linkedin.com/in/allison-kirsop/]  Mildred Foo - LinkedIn [https://www.linkedin.com/in/mildredfoo/]    Dr Julie Ann Lough - LinkedIn [https://www.linkedin.com/in/julie-ann-lough/]  Book a free 20-minute consultation call here [https://www.scientific-writers.com/book-a-consultation/].    A Scientific Writers Production 2025

Episode 4: Building Student Teams Within the Lab - Dr Peter Kirsop

Featuring an introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd to the episode.  Dr Julie Ann Lough, a science communications specialist with Scientific Writers Ltd, talks with Dr Peter Kirsop, a Senior Lecturer and Deputy Director of Teaching at the School of Chemistry, University of Edinburgh, about working as a team in undergraduate labs. In his role, Peter often acts as a bridge between academics and students. How does he manage expectations and bridge generational gaps when working and communication styles differ?  Learn more about Scientific Writers Ltd on our website [https://www.scientific-writers.com/] and LinkedIn [https://www.linkedin.com/company/scientific-medical-communication/]. Find out more about Peter on LinkedIn [https://www.linkedin.com/in/peter-kirsop-a4b4a8103/].   Other links:  Scientific Writers core team Dr Allison Kirsop - LinkedIn [https://www.linkedin.com/in/allison-kirsop/]  Mildred Foo - LinkedIn [https://www.linkedin.com/in/mildredfoo/]  Dr Julie Ann Lough - LinkedIn [https://www.linkedin.com/in/julie-ann-lough/]  Book a free 20-minute consultation call here [https://www.scientific-writers.com/book-a-consultation/].   A Scientific Writers Production 2025

Episode 3: Stirring Things Up in Healthcare - Jo Spadaccino

Featuring an introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd to the episode.  Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Jo Spadaccino, to chat about her work at Stirred Health and what it means to be a healthy hybrid agency.  Can an agency operate remotely, and how do you build teams when people don’t physically work together? Do you need to niche in a small business to be successful?  Plus, what is a B Corp company and why is this certification important for society and business?  Learn more about Scientific Writers Ltd on our website [https://www.scientific-writers.com/] and LinkedIn [https://www.linkedin.com/company/scientific-medical-communication/]. Find out more about Jo and Stirred Health on her website [https://stirredhealth.co.uk/] and LinkedIn [https://www.linkedin.com/in/jospadaccino/].   Other links:  Scientific Writers core team Dr Allison Kirsop - LinkedIn [https://www.linkedin.com/in/allison-kirsop/]  Mildred Foo - LinkedIn [https://www.linkedin.com/in/mildredfoo/]  Dr Julie Ann Lough - LinkedIn [https://www.linkedin.com/in/julie-ann-lough/]  Book a free 20-minute consultation call here [https://www.scientific-writers.com/book-a-consultation/].    A Scientific Writers Production 2025

Episode 2: Grant Writing for Healthcare - Dondra Ward Uzoka

Note: Dondra has recently undergone a name change from Sidnae Global Research (SGR) to Grant Writers for Health - you will hear SGR used most in this podcast as it was recorded before the name change. We apologise for some sound issues in this episode, a full transcript is available for the episode.   Featuring an introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd to the episode.  Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, chats with Dondra Ward Usoka, the founder of Grant Writers for Health, to explore various topics, including the importance of women in business supporting each other and building a good culture.  What are the benefits of outsourcing grant writing, and how does this business model benefit non-profit organisations? With many grants taking months to complete, how do you build a team of freelancers and staff to meet the client's needs?  Learn more about Scientific Writers Ltd on our website [https://www.scientific-writers.com/] and LinkedIn [https://www.linkedin.com/company/scientific-medical-communication/]. Find out more about Dondra and Grant Writers for Health on her website [https://www.grantwritersforhealth.com/] and LinkedIn [https://www.linkedin.com/in/dondra-ward/].   Other links:  Dr Allison Kirsop - LinkedIn [https://www.linkedin.com/in/allison-kirsop/]  Mildred Foo - LinkedIn [https://www.linkedin.com/in/mildredfoo/]  Dr Julie Ann Lough - LinkedIn [https://www.linkedin.com/in/julie-ann-lough/]  Book a free 20-minute consultation call here [https://www.scientific-writers.com/book-a-consultation/].    A Scientific Writers Production 2025