Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs

He Managed $8 Million in Ads—Here's What Most Businesses Get Wrong

Wondering if paid ads for small business are worth it? Jeremy Yang breaks down when to start and what to avoid. 🔴 Try Jeremy’s free ad calculators from Digital Goliath ➡️ https://digitalgoliath.com.au/google-ads-management-services/ ⭐️ Ready to build a business that feels calmer, clearer, and more profitable? ➡️ https://freevisibilitycall.com/ =========================== Connect with us! Website: https://tonyalawson.com/search Instagram: @dr.tonyalawson TikTok: @dr.tonyalawson LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/ Chapters 0:00 - Meet Jeremy Yang 0:56 - From Organic to Ads 2:41 - Are You Ready? 4:58 - Meta vs Google Ads 8:19 - Free Ad Calculators 10:40 - Biggest Ad Mistakes 12:01 - Realistic Ad Budgets 17:43 - Start With Video Ads 18:53 - Free vs Paid Offers 24:35 - Cost Per Conversion 34:15 - Connect With Jeremy #PaidAds #MetaAds #GoogleAds #SmallBusinessMarketing #PlanLikeABoss If you’ve been wondering whether paid ads for small business are worth the investment, this conversation with Jeremy Yang of Digital Goliath will help you understand what actually needs to be in place before you start spending money. Jeremy shares why organic marketing can feel painfully slow, when paid advertising can speed up your growth, and why ads should be treated as one pillar of your marketing strategy — not your entire business. In this episode of Plan Like a Boss, we talk about Meta ads vs Google ads, realistic ad spend for solopreneurs and small teams, how to know whether your offer is ready for ads, and why cost per conversion is one of the most important numbers to understand before launching a campaign. Jeremy also explains why face-to-camera video ads are such a powerful tool for coaches, course creators, artists, and service providers who want to stand out online. In this video, you’ll learn: How to know if your business is ready for paid ads The difference between Meta ads and Google ads Why your offer and sales process matter before ad spend What small business owners should budget for ads The one metric Jeremy says makes the ad world go around Why broad targeting and strong creative now matter more than “secret” audience hacks Our mission here at Plan Like a Boss is to help purpose-driven entrepreneurs build businesses with strategy, clarity, and confidence — without burning themselves out. Disclaimer: This podcast is for educational purposes only and does not guarantee specific business, marketing, or financial results. Please do your own research before investing in paid advertising, software, services, or coaching. Some links may be affiliate links, which means we may receive a small commission if you choose to purchase through them at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

Why Social Media Isn't Growing Your Business with Jessica Marie Davis

Learn how to build business visibility without depending on social media algorithms. 🔴 Get Jessica’s book Decentering Algorithms ➡️ https://amzn.to/4vhhjPH ⭐️ Connect with Jessica and learn more about relationship-based visibility ➡️ https://jessicamariedavis.com [https://jessicamariedavis.com] #BusinessVisibility #NetworkingForBusiness #SmallBusinessMarketing #Entrepreneurship #PlanLikeABoss What if visibility for your business did not have to depend on social media algorithms? In this episode of Plan Like a Boss, Tonya Lawson sits down with Jessica Marie Davis, author of Decentering Algorithms, to talk about what real business visibility looks like for entrepreneurs, solopreneurs, and small business owners. Jessica shares why posting more on Instagram, TikTok, LinkedIn, or Facebook is not always the answer, and why the visibility that actually moves the needle comes from relationships, referrals, community, and trust. She explains how business owners can start building a visibility ecosystem through networking, coffee chats, local groups, referral partners, and intentional connections with people who can say your name in rooms you are not in. In this video, you’ll learn: *  What business visibility really means  *  Why social media should be a tactic, not your entire strategy  *  How to start networking even if you are an introvert  *  Why every entrepreneur needs a relationship ecosystem  *  How to audit your current network and identify visibility gaps  *  What Jessica learned after leaving corporate to build her own business  Our mission here at Plan Like a Boss is to help entrepreneurs, solopreneurs, and small business owners plan smarter, build sustainable visibility, and grow businesses with strategy, confidence, and purpose. Disclaimer: This episode is for educational and informational purposes only. Any links included may include affiliate, partner, or promotional links.  Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

The Real Reason Your Business Still Feels Overwhelming - With Chad Paris

Avoid entrepreneur burnout by fixing broken business processes before adding more AI tools. ⭐️ Ready to build a business that feels less reactive and more intentional? Start here ➡️ https://tonyalawson.com/search/ 🔴 Connect with Chad Paris and Stonefly Consulting Group ➡️ https://stoneflyconsulting.com Connect with Chad Paris: ➡︎ Website: https://stoneflyconsulting.com ➡︎ Email: chad@stoneflyconsulting.com ➡︎ LinkedIn/Facebook/Instagram: Chad Paris #EntrepreneurBurnout #BusinessProcesses #AIStrategy #SmallBusinessTips #PlayLikeABoss In this episode of Play Like a Boss, Tonya Lawson sits down with Chad Paris, founder and CEO of Stonefly Consulting Group and host of the Process Over Pressure podcast, to talk about why most entrepreneurs do not actually have a sales problem — they have a process problem. Chad shares how his background as an educator, sales leader, and executive shaped the way he helps founders identify the broken systems quietly draining revenue, time, and energy. If you are a solopreneur, founder, or small business owner feeling overwhelmed by AI tools, sales pressure, or day-to-day decision fatigue, this conversation will help you step out of reactive mode and start building a more intentional business. Chad explains why automating a broken process only creates more problems, how to choose AI tools that actually fit your business, and why human connection still matters in an AI-driven world. In this episode, you’ll learn: • Why entrepreneur burnout often starts with reactive decision-making • Why your sales team may not be the real problem • How broken business processes limit growth • The most common AI strategy mistake small business owners make • A simple process exercise you can do this week to create clarity • Why every business needs to answer: Who are we, what do we do, and why? Our mission here at Play Like a Boss is to help entrepreneurs and small business owners build with clarity, confidence, and strategy so they can grow without burning out. Disclaimer: This episode is for educational and informational purposes only. Please use your own judgment before making business, financial, or technology decisions. Some links may be affiliate links, which means we may receive a small commission if you purchase through them at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

From Higher Ed to Entrepreneurship: Starting Before You’re Ready with Julie Marty-Pearson

Want to start a podcast for your business? Here’s how to begin with confidence, clarity, and realistic expectations. Connect with Dr. Julie Marty-Pearson and explore her podcast workshops, networking, and launch programs.  https://juliemartypearson.com Some product links may be affiliate links, which means if you buy something we may receive a small commission at no extra cost to you. All Products and Gear Mentioned in this video 🎙️ Buzzsprout: https://www.buzzsprout.com/?referrer_id=2467779 🎙️ RSS.com: https://rss.com 🔎 Listen Notes: https://www.listennotes.com 🤝 Podmatch:https://www.joinpodmatch.com/planlikeaboss [https://www.joinpodmatch.com/planlikeaboss] Connect with us! Instagram: @dr.tonyalawson TikTok: @dr.tonyalawson  Website: tonyalawson.com #PodcastingTips #BusinessPodcast #PodcastLaunch #EntrepreneurTips #PlanLikeABoss If you’ve ever wondered whether you should start a podcast for your business, this conversation with Dr. Julie Marty-Pearson will help you think through the decision with more clarity. Julie shares how she moved from nearly 20 years in higher education into entrepreneurship and podcasting after major health and life changes forced her to rethink what work, creativity, and success could look like. In this episode of Plan Like a Boss, we talk about why podcasting can be such a powerful visibility tool for business owners, why not everyone needs to become a podcast host right away, and why guesting on podcasts first can be one of the smartest ways to test your message, build confidence, and do free market research. Julie also shares practical advice on solo episodes, interviews, video podcasts, audio-only shows, podcast hosting platforms, and how to start messy instead of waiting until everything is perfect. In this video, you’ll learn: * Why business owners should consider podcasting for visibility and connection * How to know if you should host a podcast or start by guesting * Why solo episodes matter when your podcast supports your business * How to choose between video podcasting and audio-only podcasting * Podcast hosting tools Julie recommends for beginners * How to pitch yourself as a podcast guest the right way * Why realistic expectations matter when growing a new podcast Our mission here at Plan Like a Boss is to help entrepreneurs, creators, and business owners plan with purpose, build sustainable visibility, and take action with confidence. Disclaimer: Some links may be affiliate links, which means we may receive a small commission if you purchase through them. This podcast is for educational and informational purposes only. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

Why Success Makes You More Stressed (And What to Do About It)

Emotional sobriety & nervous system regulation are the real keys to reducing stress and building a successful business. Take the FREE Quiz ➡ https://emotionalsobrietycoaching.typeform.com/to/jA8GSTvp If you’re an entrepreneur feeling overwhelmed, burned out, or stuck chasing success, this conversation will completely shift how you think about stress, alcohol, and performance. In this episode, Colleen Freeland breaks down why emotional sobriety—not willpower—is the key to reducing alcohol consumption, managing stress, and scaling a business sustainably. You’ll learn how nervous system regulation impacts your results, why self-sabotage is actually self-neglect, and how adopting an iterative mindset can transform both your personal life and business growth. In this video, you'll learn: • Why stress is internally created (and how to fix it) • How emotional sobriety impacts business success • The difference between coping vs. regulating your nervous system • Why failure doesn’t exist (and what to do instead) • How to break cycles of burnout, overworking, and self-sabotage Connect with Colleen! • Website: https://www.emotionalsobrietycoaching.com/ • Instagram: @thehangoverwhisperer • TikTok: @hangoverwhisperer • Facebook: Hangover Whisperer • Podcast: https://www.emotionalsobrietycoaching.com/podcast Question - Are you operating from a regulated state… or reacting from stress? #EmotionalSobriety #EntrepreneurMindset #NervousSystemRegulation #BurnoutRecovery #MindsetShift DISCLAIMER: This content is for educational purposes only and is not intended as medical, psychological, or financial advice. Always consult with a qualified professional regarding your specific situation. Any affiliate links included may provide a small commission at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/