The Supplement Shop

EP 18 | Trevor Jones | Owner of Heavyweight Supplements

Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Trevor Jones, Owner of Heavyweight Supplements!

EP 17 | Dave Blondin | Owner of Prime Supplements & Nutrition

Welcome to The Supplement Shop Podcast! In this episode, I sit down with Dave Blondin, owner of Prime Fitness and Prime Supplements and Nutrition, to break down the blueprint for building a thriving, community-focused fitness business. Dave shares his personal journey from college student to gym and retail owner, explaining how he successfully turned passion into profit. Learn why his brick-and-mortar supplement stores stand out against the internet giants by prioritizing 1-on-1 nutrition consulting and a true "customer experience" over mass-market sales. Key takeaways include: * The Power of Service: Why providing a personalized, knowledgeable experience is the only way for physical retail to compete in the digital age. * The Blueprint for Growth: Dave details his strategy for delegation and training staff so he can step back and expand to new locations. * The Three Pillars of Success: Dave's non-negotiable daily focus points that ensure quality, cleanliness, and member retention in a 24/7 operation. * Building Community: How hosting unique events and fostering a "home away from home" environment is the key to creating loyal, lifelong customers. Whether you're starting a supplement store, managing a gym, or just looking for hard-earned business wisdom, Dave's candid insights on the "entrepreneurial grind" and the importance of never quitting are a must-listen. VIDEO BREAKDOWN: 0:00 Introduction 0:25 Introducing Dave Blondin: Prime Fitness & Nutrition 1:14 The Unexpected Customer: Selling to Non-Gym Members 1:48 The Origin Story: From Engineering to Retail Mentorship 3:34 The Core Business: Why Nutrition Coaching Is the Foundation 4:30 The Future of Brick & Mortar: Why Service Trumps Online 6:38 Scaling a Retail Store: The Importance of Top-Tier Brands 7:27 Biggest Obstacle: Transitioning from Owner-Operator to Manager 9:15 Dave's Top 3 Daily Priorities for a Successful Business 10:14 Building a Strong Community Through Events and Connection 11:06 Advice to a Younger Self: Never Quit and Trust the Process 12:12 Overcoming Employee Challenges: Training for Customer Trust 14:12 Final Advice on Persistence and the Entrepreneurial Grind 14:48 Where to Find Prime Fitness & Prime Nutrition Online 15:15 Conclusion __________ SOCIALS, WEBSITE & STORE LOCATION:📸 Instagram → * Prime Supplements & Nutrition [https://www.instagram.com/primeoxford/] * Prime Fitness [https://www.instagram.com/primenutritioninc/] 🌍 Websites → * https://psnoxford.com/ [https://psnoxford.com/] 🧱 Store Location → 1 Norwood Ct North Oxford, MA 01537 __________ Support The Podcast:→ Follow the show on ⁠Spotify⁠→ Leave a review if you got value→ DM me @⁠Brian_Normand⁠ if you want to be a guest 🔋 Powered by ⁠⁠BuildBetr [https://buildbetr.com/]⁠⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

EP 16 | Darren Anselmo | Owner of Nutriwolf

Welcome to The Supplement Shop Podcast! In this episode, I sit down with Darren Anselmo of NutriWolf to discuss the realities of running a successful supplement store in a hyper-competitive market. Darren shares the incredible story of how a major setback with a former meal prep supplier—resulting in a surprise USDA inspection—forced them to pivot, ultimately turning into the "blessing in disguise" that launched their own successful in-house meal prep service. We dive deep into the crucial role of diversified income streams (supplements, meals, and smoothies), the ongoing challenge of employee management, and the surprising ways they've built community trust and loyalty in Long Island, NY. Get ready for some wild stories, including a sneaky protein thief and a customer-funded "tip jar rescue”. SOCIALS, WEBSITE & STORE LOCATION: 📸 Instagram → * Darrens Instagram [https://www.instagram.com/darren_nutrition/] * NutriWofl Supplement Store [https://www.instagram.com/nutriwolf_longisland/] * NutriWolf Meals [https://www.instagram.com/wolfmeals_com/] 🌍 Websites → * NutriWolf Stores [https://nutriwolf.com/] * NutriWolf Meals [https://wolfmeals.com/] * Element Zero Nutrition [https://elementzeronutrition.com/] 🧱 Store Location → 319 North West Dr Farmingdale, New York 11735 __________ Support The Podcast:→ Follow the show on ⁠Spotify⁠ → Leave a review if you got value→ DM me @⁠Brian_Normand⁠ if you want to be a guest 🔋 Powered by ⁠⁠BuildBetr [https://buildbetr.com/]⁠⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

EP 15 | Jamie Stark & Brett Claussen | Owners of Rexius Nutrition Fremont and Crani-Yum Energy Drinks

Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Jamie & Brett, business partners in a franchise of Rexius Nutrition & owners of an up and coming nootropic energy drink brand Crani-Yum! They share their unique story on how they got started, and the ins & outs of running a successful supplement store & energy drink company. SOCIALS, WEBSITE & STORE LOCATION: 📸 Instagram → * ⁠⁠Rexius Nutrition Fremont [https://www.instagram.com/rexiusnutrition_fremont/] * Crani-Yum [https://www.instagram.com/drinkcraniyum/] 🌍 Websites → * ⁠⁠⁠Rexius Nutrition [https://www.rexiusnutrition.com/] * Crani-Yum [https://drinkcraniyum.com/] 🧱 Store Location → 1440 N Bell St Fremont, Nebraska 68025 __________ VIDEO BREAKDOWN:0:00 - Introduction: Jamie Stark & Brett Claussen0:32 - Business Origins: From Childhood Friends to Co-Owners1:45 - The Rexius Nutrition Franchise Journey2:50 - Shifting Focus: From Stores to Crani-Yum Energy Drink3:50 - The Vision Behind Crani-Yum: A Nootropic Energy Drink5:10 - Dominating the Local Market: Crani-Yum's Strategy7:12 - Entrepreneurial Advice: Product Quality, Trust, and Partnership10:00 - The Dangers of Over-Leveraging & High Overhead12:10 - The Changing Supplement Retail Landscape15:00 - Store Strategy: High-Margin vs. High-Traffic Products16:32 - Building the Customer Relationship: Beyond the Sale18:25 - Clean Eats and Residual Revenue Streams19:15 - Crani-Yum's Competitive Edge: Nootropic Dosing21:10 - The Long Game: Commitment to the Industry22:20 - Conclusion and Contact Information __________ Support The Podcast: → Follow the show on ⁠Spotify⁠ [https://open.spotify.com/show/6Ixm9u3zlbMktyF3ZNu2ef?si=75b26f7ba4344918] → Leave a review if you got value → DM me @⁠Brian_Normand [https://www.instagram.com/brian_normand/]⁠ if you want to be a guest 🔋 Powered by ⁠⁠BuildBetr⁠⁠ [https://buildbetr.com/] → The all-in-one POS & Software System Built for Supplement Retailers.

EP 14 | Ethan Itule | Owner of High Caliber Nutrition

Guest: Ethan Itule, Owner of High Caliber Nutrition & Frontline Supplements. Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Ethan Itule, who shared insights into his entrepreneurial journey. Ethan Itule discussed the military-inspired branding of his businesses, influenced by his childhood experiences on Yakakota Air Force Base in Japan, and explained his entry into the fitness industry after a period of personal growth. He detailed the launch and growth of Flight Line Supplements through a wholesale strategy, the accelerated opening of his retail store, High Caliber Nutrition, and his plans for future expansion, driven by his philosophy of discipline and full commitment to his vision. Connect with Ethan & His Businesses: Instagram: * ⁠ [https://www.instagram.com/alanatchison94/]High Caliber Nutrition Insta [https://www.instagram.com/high_caliber_nutrition/] * Flightline Supplements Insta [https://www.instagram.com/flightline_supps/] Websites: * ⁠ [https://www.alansmusclemart.com/]High Caliber Nutrition [https://www.highcalibernutrition.net/] * Flightline Supplements [https://flightlinesupplements.squarespace.com/] Store Location: 1740 North Mastick Way Nogales, Arizona 85621 ______ Support The Podcast: → Follow the show on Spotify [https://open.spotify.com/show/6Ixm9u3zlbMktyF3ZNu2ef?si=75b26f7ba4344918] → Leave a review if you got value → DM me @Brian_Normand [https://www.instagram.com/brian_normand/] if you want to be a guest 🔋 Powered by ⁠BuildBetr⁠ [https://buildbetr.com/] → The all-in-one POS & Software System Built for Supplement Retailers.