The Ingredient Marketing Podcast

From Farm to Table: Revolutionizing Pulse Ingredients (Ep. 5)

In this episode, Jake speaks with Chris Orms, founder and CEO of Montana Pure Protein, a pulse ingredient company specializing in lentil and chickpea products. Chris shares his journey from a family farm in Montana to creating innovative and nutritious plant-based ingredients. He discusses the unique advantages of pulse ingredients, the challenges of scaling a commercial ingredient business, and the importance of building relationships with small food companies. Listeners will learn about the different product offerings, including lentil flours and extruded snacks, and gain insights into the complexities of the food product development cycle. Whether you're an ingredient supplier or a food developer, this episode is packed with valuable information on navigating the competitive landscape of the food industry. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/ [https://blueprintdigital.com/contact/]

Streamlining Success: Navigating Ingredient Commercialization (Ep. 4)

In this insightful episode, Jake sits down with Wade Jacobs from DT Solutions Consulting to explore the complexities of ingredient commercialization and supply chain management. Wade shares his expertise on streamlining processes from formulation to distribution, emphasizing the importance of validating claims, vetting suppliers, and building long-lasting relationships within the industry. Listeners will gain valuable insights into the typical lifecycle of product development, the critical role of operational readiness in marketing and sales, and effective strategies for managing samples and supplier relationships. Whether you're an ingredient supplier or involved in food commercialization, this episode is packed with practical advice to enhance your operations and drive success in your business. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/ [https://blueprintdigital.com/contact/]

Welcome to The Ingredient Marketing Podcast

We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and finding new ways to drive awareness, interest, and demand for their ingredients.