The Art of Evolving: Creativity, Motherhood and Owning Success with Natalie Martin
In this episode of Owners Outlook, Shaun sits down with artist, entrepreneur, educator, and travelling creative Natalie Martin for a raw and honest conversation about creativity, resilience, motherhood, business, and what it really means to build a life around your passion.
Natalie’s journey started long before she confidently called herself an artist. From selling old treasures to her younger brothers as a kid, to launching an early fashion label at university, working in graphic design, building a creative business, and now travelling Australia in a caravan with her family while teaching watercolour workshops — her story is one of evolution, courage, and learning to back herself through every season.
But this conversation goes deeper than business.
Natalie opens up about the challenges of running a creative business, the lessons that came from a difficult business partnership, the reality of being a mum while chasing creative work, and the major ankle injury that left her in hospital, unable to drive, on crutches for months, and forced her to rely on others in a way she never had before.
Here’s what you can expect from this episode:
Creativity, Business and Evolution
Natalie shares how she went from graphic design to building a life as an artist, and why creative people need to allow themselves to grow, shift, and evolve over time.
The Reality of Running a Creative Business
From multiple income streams to online courses, workshops, artwork, e-commerce and teaching, Natalie explains what it really takes to make a living from your art — and why there is no fast track.
Resilience Through Injury and Motherhood
Natalie reflects on the hardest 12 months of her life, including grief, trauma, a serious ankle injury, raising two young boys, and learning how to ask for help when independence was no longer enough.
Finding Purpose Through Teaching
Natalie speaks beautifully about the joy of helping people reconnect with creativity, especially those who may not see themselves as creative at all.
Owning Your Own Success
In the final part of the conversation, Natalie shares a powerful perspective on success — not as a destination, but as something we need to pause, acknowledge, celebrate, and share along the way.
This episode is a reminder that success isn’t always about arriving somewhere perfect. Sometimes it’s about looking back at every lesson, every mistake, every hard season, and realising they all played a part in shaping who you are today.
Tune in for an honest, thoughtful and inspiring conversation with Natalie Martin on creativity, resilience, identity, and owning the journey you’re already on.
Chapters:
0:00 Introduction
0:08 Natalie’s early creative and entrepreneurial journey
2:29 Leaving a dream job to build her own business
4:48 Injury, grief, motherhood and resilience
8:50 Learning to accept help
10:21 The sacrifices behind chasing a dream
12:19 Reframing mindset through pain and recovery
14:24 Natalie’s first business and early lessons
15:47 Walking away from a business partnership
19:53 Building multiple streams of income as an artist
21:46 Advice for up-and-coming creatives
26:50 Habits and routines that support creativity
29:39 Creating while travelling Australia
32:20 Discovering the joy of teaching
35:27 Learning to call herself an artist
39:23 What owning your own success means to Natalie