Think Tank Tuesday

Best Social Media Platforms for Your Industry

Paid or Organic, Branding or Sales-- no matter what you're putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today's Think Tank, I'm breaking down what platforms your business could be getting the most out of. Learn what platform you need to be on now!

Track Your Digital Success Offline - Google Store Visits

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there's never been much hope for that kind of attribution… until now. Google Analytics is rolling out updates that let your track the influence your digital efforts make on actual visits to your store… with Google Store Visits. My agency is currently in a Beta program that allows us to work with this new metric and I'm sharing what you need to know in this week's Think Tank. Watch now and receive an exclusive training free only to today's viewers, click here --- https://goo.gl/jZdFVi

Google & Facebook Updates YOU NEED TO BE READY FOR!

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That's right... I'm talking about Google and Facebook. Regardless, your campaigns need to be ready for those changes— which is why you need to watch this week's Think Tank! I'm sharing what Facebook has altered that could run your campaigns into the ground (as well as how Potratz is handling the issue unbothered). I'm also showing you what new Google metrics that have been developed that can answer the age-old question, "Is my marketing ACTUALLY leading customers to my storefront?" My agency was selected for the Google trial these new features are being rolled out to and I'm offering you a sneak peek! BONUS: I also made you a report of what tracking Store Visits in Google looks like, so click the link to get my FREE Google Store Visits Report. > https://goo.gl/4oEuf5

Humanizing Your Marketing with Video

Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need. Not all of your content needs to relate back to a service you offer or reference a product you sell. Creating videos or other content that show a more human side to yourself or your brand can help your audience connect with what it is you offer. Consumers are smarter than ever, and they can spot a veiled sales pitch a mile away. Providing them with the relief of something that's just meant to entertain, inform or evoke an emotion can mean major points for your business or brand. How can you accomplish this? Shoot a video that shows a bit more about you; what obstacles you've overcome, a look into your life outside work or another passion you have besides your business. I'm providing you with an example of what I mean in this week's Think Tank with a video I shot during a trip taken with my wife, Christy, this passed winter in… ICELAND!

How to Use Brand Collabs Manager | FACEBOOK'S LATEST UPDATE

Facebook is looking to make it easier for brands to connect with one of their most powerful tools-- Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audience. Creators develop portfolios through Brand Collabs Manager that works almost as resumes-- showing brands how well they can work branded content into their profile. You an search through creators by previous companies they've worked with; as well as by audience details such as important life events, household income and SOOOO much more! So-- why utilize this new tool? Branded content helps get your brand out in front of new audiences in an engaging and honest way. When done correctly-- it can be the strongest piece of your marketing strategy. I'm going over all the details available in this awesome new tool in today's Think Tank Tuesday!