After Party
Welcome to After Party – the show where I interview sustainable brand founders in their natural habitats. In this week’s episode I’m joined by the London-based fashion designer, content creator and slow fashion designer Lydia Bolton. Born in Cheltenham, the daughter of an eco-warrior, Lydia was first taught how to sew by her mum at 13, making a scrumptious little shift dresses with gathered sleeves and peachy-blue swirls – delish! Whizz on a few years and Lydia was off to study fashion in the big city (Kingston University), with high hopes and a bag full of dreams. Post-graduating Lydia found herself at the epicentre of the fashion industry, amongst the 00s-inspired prints and cheeky slogans of House of Holland, where she worked as a design assistant. After a couple of years in ‘the real world,’ Lydia quit her job as fashion assistant to pursue her biggest dream of them all: launching her namesake sustainable brand. Determined for her work to align with her values, Lydia started making new pieces using donations from the London-based charity TRAID, and nowadays, the big brands come knocking. For a designer with such a colourful aesthetic Lydia has a hardcore approach to reworking waste – often incorporating scraps and off-cuts into her designs. She’s worked with everyone from Liberty to NIKE on creating one-of-a-kind pieces, hosting workshops and more. Many of her brand collaborations feel more unexpected than the usual collaborations with big fashion brands. My personal favourite is her line of Christmas jumpers for Lidl x ByRotation that were inspired by camp Christmas icons (hello Mariah, hello Elton!), and Lydia has also worked with Lime Bike on an exclusive cycling collection that certainly didn’t leave a sour taste. Whether she’s transforming a tablecloth into a mini-skirt, filming her ‘Easy Upcycle’ content series or teaching at her sell-out scunchie workshops, at the heart of the brand is a DIY approach to making. She reminds us mere mortals that there’s nothing you can’t do yourself when it comes to upcycling the pieces already hanging in your wardrobe. In sharing her knowledge with the world, Lydia is living proof that sustainable fashion is about collaboration, not gatekeeping. Welcome to the After Party Lydia Bolton! Let’s talk about your upbringing…My upbringing was very outdoorsy. We were outside the whole time making things. My mum is very eco and all about the outdoors lifestyle. I grew up in hand-me-downs, in my brothers’ and sisters’ old clothes, and in charity shop clothing and I loved dressing up in my granny’s old clothes. There was definitely a phase where me and my sister loved dressing up like the Sound of Music, I would be in a dress and silk gloves and she’d be dressed as the guy, we’d do little plays and create stories around whoever we were dressed up as. What about your mum? I always say that my mum’s my eco inspiration. She’s the most environmentally determined and committed person I know. She’s also really into sewing, so she was the one who taught me how to sew when I was, like, 13. The first thing I made was a little shift dress with gathered sleeves with blue peachy swirls. It’s giving costume. Perfect for the plays! These days, you describe yourself as a ‘slow fashion designer,’ what does that mean to you? It’s about acknowledging that you’re not working in the same way as traditional fashion design. The way I work is a lot slower; I’m not trying to be a designer and have a brand in the same way that previous brands have existed. The entire fashion industry (not just fast fashion) is SO fast, so quick, the ‘slow fashion’ label shows I’ve taken a step aside from that. When do you think sustainability became important to you? I’ve always grown up in an eco environment, where there was a bin for everything but it didn’t have the ‘sustainable,’ label. When I was a teenager I’d still shop in charity shops a lot, but then I also would shop a bit of fast fashion. By the time I was working I wasn’t shopping at fast fashion brands anymore and I was trying to live a sustainable lifestyle but it didn’t match my career. Then I heard this quote, which really stuck with me, “as a designer you have a responsibility with what you create,” and it hit me that I have all these personal values but I hadn’t connected them to my career. I have a job where I can make an impact, and I can create things which are better for the environment. A couple of months after hearing that quote I decided to quit my job and pivot my career to be focused on sustainable fashion. You studied at Kingston, how was your uni experience? I did my Art Foundation, and then my degree at Kingston, which was so fun. The art school is by the river and I had a really good time studying there. Probably a better time on the social side than the work. The first few years I worked hard, but I didn’t love the work. Then in third year, where you got to do your own final collection, I really enjoyed that. What I hadn’t enjoyed in the previous years was doing the projects for brands, and I think that was because I was not as interested in these industry briefs. It made me realise that I prefer doing my own thing rather than working for other people. “I was trying to live a sustainable lifestyle, but that didn’t match my career.” – Lydia Bolton Now you work with a lot of brands, so it’s come full circle Now I like brand projects because they give you a brief, and you’re like, ‘Okay, great, I’m just gonna do the brief – my take on what they’re looking for’ – but at the time I didn’t enjoy the briefs. So, what was next? You went on to the world of work? The world of work, which was a slow start for me. So I left uni, moved to North London, and didn't have a job. So I started interning and then worked in the pub in the evenings to obviously pay to live. And then slowly, after almost a year of interning – maybe a full year – one of the places I was interning at, House of Holland, then offered me a job as a design assistant, which was amazing. When did you quit your job to start your own brand? I worked for a couple of years, and then I felt this real need to do my own thing and quit. It had taken me so long to finally get a job as a design assistant, and I really enjoyed where I was working, but I knew it was time. I knew I could go back to the pub to pay my bills to cover my rent. Was it the same pub? Yeah they had me back. Bless them! Bless them! They were lucky! It was an interesting place… I did this online course at the Centre for Sustainable Fashion and learned more in-depth about all the different issues within fashion. The main one that really stood out to me was the huge amount of waste. I could see how I could use my skills as a designer and a maker to make a small solution. “The entire fashion industry is SO fast, so the ‘slow fashion’ label shows I’ve taken a step aside from that.” – Lydia Bolton How was it starting the brand? Again it was very slow. It was very slow to get going. It took me so long to understand how to have more of a brand – I had just come from design, and I enjoyed making things. A singer messaged me and they wanted an outfit for their BBC Introducing performance at Glastonbury. I said “I’d love to make this for you, but I’m only using secondhand textiles,” and they loved the idea. I didn’t want to use clothing that could be bought in charity shops, I wanted to use clothing that can’t be sold. So I sent some emails and went to the TRAID warehouse to find materials to rework. What was it like going to the warehouse? A real experience. It’s changed now, because this was almost six years ago, but when I was there, it was this long conveyor belt, and they would sort things into different categories. And then I would just wait to see what came at the end and couldn’t be resold. The scale of clothing is pretty overwhelming. At the time, you were deconstructing the pieces to make new fabrics, right? Exactly. And then, yeah, I’d wash things, unpick them all, and then stitch them together. It’s such a process. Even just going to TRAID, getting all the stuff, lugging it all back on the Overground and trains – that in itself is a lot, before the washing and unpicking. For me, the upcycling craft is the labour. Unpicking isn’t super difficult, but it’s the labour you put back in that gives it value. It’s almost meditative, unpicking things. Yeah, I used to really enjoy it. I would just listen to some music, listen to some podcasts, and sit and unpick. “I wouldn’t work with ultra-fast fashion brands.” – Lydia Bolton How has your sourcing process evolved? I still go to the TRAID warehouse but brands also get in touch with me and send me their unwanted fabrics and swatches. Or I’ll use eBay and Facebook Marketplace if I’m looking for something really specific. When brands donate to you, how does that work financially? Brands would incur more costs recycling it responsibly or paying for waste disposal at the landfill, so I’m a cheap option! You’ve worked with everyone from Lime Bike to Lidl, let’s talk about your brand partnerships… The brand partnerships started quite early. The streetwear brand Nicce got in contact with me, and I made a little capsule collection from their defected stock. I've been fortunate to have several collaborations since then, and they're always so fun. Brands give you a brief, and it’s interesting to apply my process – always reusing second-hand textiles and incorporating my design aesthetic – while also aligning with their vision and customer base. There’s a lot to balance, but it’s always an exciting challenge. There seem to be two different kinds of brands you collaborate with, brands like NIKE and then more unexpected partnerships like Lidl and Lime. I love the unexpectedness of collaborations! For Lime, We made a vest jacket with reflective Lime wedges for visibility, but it still functioned as a stylish vest. We also created patchwork shorts that fold into a small bag – ideal for those wearing skirts or dresses who want extra coverage while cycling. And we designed a long coat that could be zipped into a shorter one, so it wouldn’t get caught in the bike chain. And then there was the Lidl Christmas jumper collaboration By Rotation [the rental platform] was launching Lidl’s Christmas jumpers on the so that people could rent them. We made three statement Christmas jumpers inspired by Christmas icons. One was a blue jumper with long fringing, inspired by Elton John. Another was a red off-the-shoulder piece with velvet bows, inspired by Mariah Carey. The third was a yellow, glittery jumper inspired by Leona Lewis and her iconic gold dresses. So fun! And you’ve also worked with Nike right? I’ve done two different workshops with Nike. One involved upcycling football jerseys, and the other focused on making cushions. For those who might not know, what is defected stock? Defected stock includes items that can’t be sold due to minor imperfections. This could be clothes used in photoshoots that got marked, misprinted items from customisation stations, or products with small manufacturing defects. “It’s the labour that you put back into it that gives it value.” – Lydia Bolton Is there any brand you wouldn’t work with, from a sustainability standpoint? I wouldn’t work with ultra-fast fashion brands. However, I do believe in meeting brands where they’re at and helping them take steps toward sustainability. A lot of the workshops I do involve people who aren’t already engaged in sustainability conversations, and that’s a great way to introduce them to these ideas. For those unfamiliar, what’s the difference between fast fashion and ultra-fast fashion? Fast fashion is like high street brands like Zara and Primark – companies that produce large quantities of clothes quickly and cheaply. Ultra-fast fashion brands, like Shein and PrettyLittleThing release hundreds of thousands of styles often with incredibly low prices and massive amounts of waste. Shall we have a look at your Deli series? Who doesn’t want to wear pizzas and pork pies! These shirts are made from ASDA tablecloths and tea towels, which I found on eBay. The prints feature classic deli items like pork pies, scotch eggs, and quiches. It’s such a fun collection, and people really love the foodie prints! I also released the shirt pattern so people can make their own versions at home. “Brands would incur more costs recycling it responsibly or paying for waste disposal at the landfill, so I’m a cheap option!” – Lydia Bolton What about your collaboration with Liberty? That was a really fun project! Liberty designed fabric for their partnership with Wicked, the musical, and they gave me complete creative freedom to make something with it. I wanted to create a piece inspired by Wicked’s costumes – the cinched waist, ruffles, and whimsical details. Knitwear is also a big part of what you do… talk us through some of your favourite knitwear pieces and how you made them. Yeah, this is one of my cardigans. Oh, and I'm sporting one! And you’re sporting one! One of the mini ones. So all of my cardigans are made of knit swatches from knit suppliers. There’s a huge amount of waste within this one small area of the industry because all the brands get all these swatches made from different textile suppliers and then they use those swatches to kind of decide what fabrics to use in their collection. After a few seasons, they are all just chucked in the bin, but obviously they are valuable materials and make really cute one-off cardigans! How did you link up with the knit suppliers?Everything happens quite organically. From working in fashion, I knew about the waste there is within swatches, when you upcycle, you kind of have to design and think differently. You think, ‘okay, what products would work really well with that waste stream?’ I knew the cardigans would be a good solution. I also had an intern and she moved on to work at a knit supplier, and she messaged me saying ‘I don’t know if this is interesting to you but we’ve got so much waste with these swatches do you want them?’ Then I made some content about having the swatches and other brands started sending me their waste. “I hope that people feel inspired to look at their unwanted clothing differently.” – Lydia Bolton Being a content creator has become another arm of your business…how did that come about? I think literally how you said in my intro – my approach is so DIY –I don’t know how to be polished and I think people connected with seeing behind the scenes and I always kept up with doing the content and I always wanted my brand to be educational so people understood why I was doing the upcycling. Tell us about your “Easy Upcycles” content series… Showing people how to upcycle themselves has always been a big part of what I do. In the pandemic, I did these DIY kits so that people could make pieces at home. Over the last year, I’ve been making videos with instructions so people can follow along – I hope that people feel encouraged and inspired to look at their wardrobe and their unwanted clothing differently. Sewing is just practice – and obviously, I've had lots of practice – but I think other people should just give it a go, you don't need to be scared of it. What do you enjoy about teaching people? I really enjoy chatting, connecting with different people and showing them how to do things. I had no idea that the workshops would be so popular when I started it. I just thought they’d be cute and fun, but for a year and a half now the scrunchie workshops have consistently sold out. I do lots of different workshops, some with brands, either for their communities or corporate workshops where I’ve shown their employees how to make and repair. These cushions were a collaboration with NIKE! If in theory the world were to end tomorrow, what would you be wearing to the After Party? Well, definitely something I've made! Probably a little sporty jacket with maybe a preppy skirt, so we’ve got a mix of vibes going on. And maybe a scrunchie and a fun sparkly bag – lots of things which maybe feel a bit random together! 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