Behind the Roast
ummary Karina Aycardi shares her journey from passion for matcha to launching 518 Mucho Matcha, a mobile matcha cart. She discusses sourcing high-quality matcha, creating unique flavors, navigating permits, and plans for future growth. matcha, small business, food entrepreneurship, mobile cart, flavor innovation, sourcing, permits, community Sourcing high-quality matcha from Japan Creating unique and memorable matcha flavors Navigating permits and health regulations for mobile food businesses Building community through mobile food entrepreneurship Future growth plans and potential brick-and-mortar expansion guest Karina Aycardi Chapters 00:00 Introduction to Karina and Mucho Matcha 01:58 The Journey to Starting a Matcha Business 04:22 Building the Matcha Cart and Community Engagement 06:13 Creative Matcha Flavors and Monthly Specials 08:50 Future Plans for Mucho Matcha 11:26 Sourcing Quality Matcha and Understanding Grades 14:53 The Importance of Matcha Quality and Preparation 17:42 Challenges in the Matcha Business 20:37 Customer Experience and Flavor Profiles 22:50 Misinformation About Matcha and Health 26:59 The Future of Matcha and Personal Experiences 39:44 Exploring Flavor Trends in Matcha 41:58 The Importance of Originality and Consistency 45:02 Customer Preferences and Customization 52:49 Marketing Strategies and Social Media Presence 56:36 Future Plans and Seasonal Offerings resources 518 Mucho Matcha Instagram - https://www.instagram.com/518muchomatcha?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.instagram.com/518muchomatcha/ [https://www.instagram.com/518muchomatcha/] The Daily Brew Reviewer Instagram- https://www.instagram.com/thedailybrewreview/ [https://www.instagram.com/thedailybrewreview/] The Daily Brew Reviewer TikTok- https://www.tiktok.com/@thedailybrewreview [https://www.tiktok.com/@thedailybrewreview] Behind the Roast Podcast Instagram- https://www.instagram.com/behindtheroastpodcast [https://www.instagram.com/behindtheroastpodcast]
16 episodios
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