Beyond Hormones, The Business of Wellness

Ep #63 - The Clinic Owner's Hiring Playbook From Job Post to First 90 Days

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you. Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of people, go with their gut, and hope for the best. And when it doesn't work out, they blame the hire — when really, the breakdown started long before anyone walked through the door. In this Thursday 5er, I'm walking you through the four-part hiring framework we use and teach inside The Accelerator — from writing a job description that actually filters for the right fit, to managing your hiring pipeline like a sales funnel, to the one interview step most clinic owners skip (but really shouldn't), and what great onboarding actually looks like in the first 90 days. This is the stuff they don't teach in clinical training. But it is absolutely the stuff that determines whether your team becomes your biggest asset — or your biggest headache. Topics covered: • Why most hiring problems start with the job description • What a great job ad actually does (and what yours might be missing) • Treating applicants like hot leads — and why speed matters • Where to source candidates: referrals, job boards, and social • The screening call, in-person interview, and shadow day framework • How to use behavioral questions and scorecards to remove the guesswork • What onboarding really should look like in the first 30, 60, and 90 days • How to run a 90-day review that sets your new hire up to stay All of the templates mentioned — job description builder, interview scorecard, 30/60/90 framework, and 90-day review worksheet — are inside The Accelerator. 👉 Join at accelerator.acceleratedmedicalpractices.com --- 🎙 Connect with Jody: Email: jody@acceleratedmedicalpractices.com Website: www.acceleratedmedicalpractices.com The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com 📲 Follow Beyond Hormones: Instagram: https://www.instagram.com/acceleratedmedicalpractices/ Facebook: https://www.facebook.com/acceleratedmedicalpractices LinkedIn: https://www.linkedin.com/company/accelerated-medical-practices/ YouTube: https://www.youtube.com/@AcceleratedMedicalPractices This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #62 - She Was the Patient: How a Perimenopause Crisis Pushed One NP to Build the Clinic She Couldn't Find

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed? For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventually getting the diagnosis she suspected all along, she looked around and realized: if this can happen to me, it's happening to thousands of women who don't have my background. That realization became Eclipse Total Health — a whole-body hormone and regenerative medicine clinic in Pennsylvania that Marla opened just over a year ago. In this conversation, Marla and Jody dig into what it really looks like to make the leap from provider to practice owner. Marla shares the hard truths about the first year of business — underpricing her services, not paying herself, learning (the expensive way) that loving your mission doesn't automatically make you good at business. She also talks about her vision for a truly integrated women's health model that goes far beyond prescribing hormones, and the patient transformation story that still gives her chills. This is a conversation about resilience, entrepreneurship, and building something that actually matches what your patients deserve. Topics covered: • Why Marla's own perimenopause journey became the catalyst for Eclipse Total Health • Building a whole-body care model: pelvic floor PT, somatic coaches, nutritionists & more • The hardest business lessons from year one — pricing, paying yourself, and letting go of DIY • Balancing clinical work, education, and growth when you're still part-time in your practice • What to do if you want to start but feel paralyzed by fear of making mistakes • "Resilience is a decision" — Marla's philosophy on entrepreneurship and getting back up • The health insurance analogy that every cash-pay clinic owner needs to hear • Marla's 3-year vision for a location-independent practice (and who she's chasing in the stands) Connect with Marla: Website: https://eclipsetotalhealth.com/ Instagram: https://www.instagram.com/eclipsetotalhealth/ LinkedIn: https://www.facebook.com/eclipsetotalhealthML Find Jody and the AMP team at acceleratedmedicalpractices.com This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every single month. In this Thursday 5er, Jody breaks down the three-bucket follow-up framework that the fastest-growing hormone and functional medicine clinics are using to keep patients loyal, reduce no-shows, and turn satisfied patients into referral machines — all without adding a ton of extra work to your plate. This isn't about adding random touch points. It's about building a rhythm that makes patients feel genuinely cared for, even when they're not standing in front of you. Topics covered: • Why year one is make-or-break for patient retention — and what your follow-up schedule should actually look like • The one-week post-intake check-in call that prevents patients from second-guessing their treatment • Why "call us if you have issues" is hurting your patient relationships (and what to say instead) • Appointment reminders, portal communication, and lab updates — the operational follow-ups that build trust in your systems • How a first-year email automation sequence keeps patients educated, engaged, and confident in your care • The real math on retention vs. acquisition costs — and why keeping patients is your highest-ROI move If your clinic's follow-up strategy is "we send appointment reminders," this episode is going to open your eyes. Want the full framework, templates, and automation tools? Head to the Accelerator at accelerator.acceleratedmedicalpractices.com. Find Beyond Hormones on Apple Podcasts, Spotify, iHeart, and YouTube. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything she's seen in hormone and functional medicine clinics: a dedicated patient liaison. This isn't a nice-to-have. This is the revenue role your practice is missing — and in this episode, Jody breaks down everything you need to know to build it right, from scratch. Jody shares a real example from a Virginia clinic that was already doing over a million dollars a year — and what happened when the owner added this role the wrong way. She covers what this hire actually costs ($40–70K+ base), why commission matters, and how to do the math on ROI so the case essentially makes itself. She also gets into the personality traits and professional backgrounds that predict success in this role (hint: pharma reps, timeshare salespeople, and entrepreneurs top the list) — and why putting your sweet front desk person in this role is one of the most common and costly mistakes clinic owners make. Plus: what goals to give this person, how to do monthly reviews without making them feel like a performance trap, and why YOU have to be part of the process if you want this role to actually produce. Topics covered: • What a patient liaison does day to day (and why it's technically a sales role) • The full patient journey from lead to enrolled patient — and where clinics lose people • Why a dedicated role outperforms a split role every single time • Real compensation structure: base salary + commission explained • The personality profile and professional backgrounds to hire for • How to handle objections — and why the best patient liaisons are life-changers • Goal-setting, monthly reviews, and how to lead this person for long-term success • The Virginia clinic cautionary tale — and what the owner said after it went wrong This is the R in POWER — and it's the one that funds everything else. 🎙 Connect with Jody: Email: jody@acceleratedmedicalpractices.com Website: www.acceleratedmedicalpractices.com The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com 📲 Follow Beyond Hormones: Instagram: https://www.instagram.com/acceleratedmedicalpractices/ Facebook: https://www.facebook.com/acceleratedmedicalpractices LinkedIn: https://www.linkedin.com/company/accelerated-medical-practices/ YouTube: https://www.youtube.com/@AcceleratedMedicalPractices This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #59 - Stop Creating Content From Scratch — Here's the Marketing System Your Clinic Needs

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] What if you only needed four ideas to market your clinic for an entire month? Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday 5er, Jody breaks down a simple, sustainable content system that starts with what you already know and turns it into weeks of consistent, authentic marketing — without adding hours to your plate. Pulled straight from the From One Lesson to Many course inside The Accelerator, this episode gives you the core framework to teach once and show up everywhere. In this episode, you'll learn: * Why four topics is all you need to fill an entire month of content * The three-question patient filter that ends the "I don't know what to talk about" spiral * How to use the E-A-S-Y check to pick your monthly content pillars * The simple three-part video structure that takes less than three minutes to record * How to repurpose one short video into a blog, email, social captions, and graphics — without starting from scratch * Why consistency compounds — and how a repeatable system changes everything for your patient flow Your patients are searching for answers right now. This is how you show up for them, week after week, without burning out. Action step from this episode: Write down ten things your patients struggle with most. That list is your content calendar. Want to build this system out completely? The full From One Lesson to Many course is inside The Accelerator — with worksheets, ChatGPT prompt banks, and calendar templates ready to go. 👉 accelerator.acceleratedmedicalpractices.com Connect with Jody: https://www.instagram.com/jodyblayne [https://www.instagram.com/jodyblayne] https://www.facebook.com/acceleratedmedicalpractices [https://www.facebook.com/acceleratedmedicalpractices] https://acceleratedmedicalpractices.com/ [https://acceleratedmedicalpractices.com/] This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...