Navigating Real Estate Chaos: Strategies from a Top Listing Manager
🎙️ Danielle Weiss hosts The Franklin Factor podcast alongside Kirsten Riddle, a listing manager who oversees approximately 60–80 listings from active status through closing. Kirsten manages everything from comps, showing requests and feedback, and seller communication to offers, negotiations, repairs, and coordination with buyer agents and title companies.
Kirsten shares how she structures her day with time blocking and “Do Not Disturb” periods, while leveraging automation through Follow Up Boss, task systems, templates, VA support, and weekly marketing reports to stay on top of high listing volume, deadlines, and option periods.
Drawing from her emergency room background, Kirsten explains how she approaches difficult but necessary conversations with sellers regarding pricing, feedback, and current market realities with both directness and empathy. The conversation also covers common seller misconceptions, current market conditions, and unusual listing situations.
What We Discuss:
00:00 Welcome and Guest Intro
01:08 Behind the Scenes of a Listing Manager
05:03 Time Blocking, Automation, and Systems
08:02 Navigating Tough Seller Conversations
14:40 Pricing Signals, Feedback, and Market Reality
21:51 Negotiation Tactics and Seller Communication
22:59 Today’s Market and Buyer Mindset
24:25 Price or Patience
27:19 Testing the Market, Appraisals, and Comps
29:39 Wild Listing Stories and Lessons Learned
37:21 Exposure vs Pricing
39:40 Rapid Fire and Wrap Up
Guest Information:
Kirsten Riddle, [https://thefranklinteaminc.com/team/kirsten-riddle] Listing Manager | Licensed Agent – The Franklin Team
Danielle Weiss [https://thefranklinteaminc.com/team/danielle-weiss], Host and VP of Growth - The Franklin Team
Links and Resources:
🌐 The Franklin Team [https://thefranklinteaminc.com/]
📅 Book a Session [https://thefranklinteam.youcanbook.me/] - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
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