Case Study: How to Build a Workshop with Claude to Get Coaching Clients
One client. One workshop. $12,500 in revenue from $600 in ads.
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In this episode I walk through the entire workflow of my agency used to build, launch, and sell out a paid workshop for a coaching client, using Claude as the primary building tool. From landing page to email sequence to Instagram ads, everything was built with AI, everything stayed congruent, and five people showed up to a 90 minute workshop, two of whom became high ticket clients.
TIMESTAMPS0:00 — How we made $12,500 from a $600 ad spend using a workshop1:20 — How to position and price your workshop to attract serious buyers4:30 — How to build a landing page with Claude from scratch8:10 — How to transfer your Claude built page into Go High Level17:20 — How to write your email sequence, stories, and posts using Claude22:40 — The ad structure that gets people to click without feeling sold toKEY HIGHLIGHTSPrice It Right or Lose Them — A $97 workshop attracts a serious buyer. Free attracts everyone, which means no one is truly committed.
Claude Builds the Landing Page — Feed it your voice, your avatar, your pain points, and your testimonials. Paste the HTML into Go High Level and it is live.
Everything Draws From the Landing Page — Emails, stories, posts, and ads all pull from the same copy. You dissect what is already there and distribute it.
The Ad Structure That Works — Call the ideal client, name the problem, hint at the solution, invite them to learn more. Never tell people to buy in the ad.
Qualify In the Workshop, Not After — Invite people into a discovery call while they are still in the room. That is when they are most ready.
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