Beyond the numbers

Episode 11: Sean Mccaffrey

In the latest Beyond the numbers episode, Madhive’s Spencer Potts sits down with Sean Mccaffrey, President & CEO of GSTV, to talk about the evolution of out-of-home media, the role of AI, and why scale and local relevance aren’t mutually exclusive.

Episode 11: Brian Lin

In the latest episode of Beyond the numbers, Madhive CEO Spencer Potts sits down with Brian Lin, SVP of Product Management at TelevisaUnivision, to talk about everything from AI’s growing impact to the importance of intelligent advertising and a no nonsense approach to proving your return on ad spend.

Episode 10: Anthony Katsur

When Anthony Katsur, CEO of the IAB Tech Lab, sat down with Madhive CEO Spencer Potts in this episode, he shared his vision for the industry and the need for a shared omnichannel currency: “If we had a universal measurement framework… we’ve just solved it.”  That “it” being the holy grail—true omnichannel measurement. In today’s fragmented media landscape, brands and agencies are asking a critical question: How do we measure performance across every screen, format, and platform? The answer, according to Katsur, lies in industry-wide collaboration, driven by technical standards.

Episode 9: David Levy

In the latest Beyond the numbers discussion, Madhive CEO Spencer Potts and OpenAP CEO David Levy explored the evolving world of advanced advertising. Recorded in Cannes, their conversation highlighted the critical need for streamlined processes and the impact of relevant ads. Levy pointed out a common misconception: sending the same audience segment to different CTV publishers doesn't guarantee consistent targeting. Each publisher uses different data management platforms (DMPs) or householding solutions, leading to minimal audience overlap and inefficient ad spend. OpenAP aims to solve this by creating a single, consistent audience for buyers, ensuring unified targeting across linear, CTV, and various markets. This consistency is especially crucial for local station groups, allowing them to accurately demonstrate their reach.

Episode 8: Damian Garbaccio

This episode features Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company. Driven by a desire to “make ads better” Garbaccio found his calling in the evolving world of ad tech. At the core of Affinity Solutions is granular, 100% consented consumer purchase data. Garbaccio emphasizes that "a purchase is an outcome. It's a true outcome. It's not a proxy for something; it's something." This powerful dataset, capturing 150 million credit and debit cards, allows for daily, real-time campaign optimization when fed into platforms like Madhive. This moves beyond static reports, enabling immediate improvements and greater "efficiency of spend."