Business of Coaching Workshop

How Matt Jolly Built a 100+ Client Semi-Private Gym Model

Matt Jolly, owner of Be Jolly Performance in Southern California, joins Andrew Jackson for a Business of Coaching Workshop on building a semi-private gym model, growing past the early "amateur hour" stage of business, and using better systems to serve more clients without drowning in programming. Matt opened his gym in 2020 after training clients in their homes during COVID. The first couple years were mostly survival mode, but mentorship helped him understand leads, marketing, financials, and the business side of coaching. From there, Be Jolly Performance grew into a 100+ client operation built around semi-private training, private coaching, and athlete development. This conversation covers how Matt transitioned from one-on-one coaching into a semi-private model, how he manages adult and athlete sessions, and why relationship-building matters more than obsessing over programming details. Matt also explains how switching from paper and Google Docs to TurnKey Coach helped him save hours every month, streamline custom programming, and give his coaches and clients a better system to work from. Matt's story is especially useful for coaches who are good at coaching but still learning how to run a business. He talks openly about getting help, avoiding costly mistakes, staying focused instead of chasing shiny objects, and using systems to buy back time so he can focus more on marketing, growth, and delivering a better client experience. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender] Connect with Matt Instagram: https://www.instagram.com/bejolly.performance/ [https://www.instagram.com/bejolly.performance/]

Coaching Business Software: Sell Programs, Courses, and Coaching in One Place

Coaches need more than programming and workout feedback to build a sustainable business. They need a way to sell, onboard, educate, communicate, and deliver different offers without manually rebuilding the process every time someone signs up. In this episode of the Business of Coaching Workshop, Andrew Jackson walks through new TurnKey Coach features built to help coaches sell programs, courses, templates, merch, in-person services, and coaching products from one place. He demos the store, custom product flows, course tools, resource libraries, community channels, and leaderboard ideas for challenges and groups. The conversation also covers how coaches can use courses and resources to stop repeating the same explanations, how custom onboarding improves the client experience, and why community can support lower-touch coaching offers. Andrew also discusses pricing, value, and why coaches should stop thinking of their service only as hourly labor. Learn how coaching business software can help you sell more than 1:1 coaching, build scalable offers, and create a better client experience without adding more manual work. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]

Make More Money Coaching Online Without Working More Hours | Justin Mihaly

Justin Mihaly joins the Business of Coaching Workshop to discuss how online coaches can grow revenue without simply adding more clients, more hours, and more burnout. Justin explains why many coaches struggle with pricing, sales, content, and lead generation—not because they lack skill, but because their business lacks structure and intent. He breaks down the difference between lower-revenue and higher-revenue coaches, why predictable schedules and clear offers matter, and how coaches can "divorce" their time from their income. This conversation covers online coaching lead generation, organic content, offer structure, pricing, sales alignment, and the identity shift from coach to business owner. Justin also shares why many coaches should focus less on paid ads and more on organic authority, better-fit clients, and content that speaks directly to their ideal client. If you want to make more money coaching online without working more hours, this episode will help you think more clearly about pricing, sales, content, and building a coaching business that scales without losing integrity. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]

TurnKey Coach Integrations: How Automation, Wearables, and Business Systems Help Coaches Scale Smarter

TurnKey Coach Integrations are changing how coaches scale by making it easier to automate payments, onboarding, nutrition tracking, wearables, and business systems—all while improving client service. In this pre-recorded solo episode of Business of Coaching Workshop, Andrew Jackson breaks down the newest TurnKey Coach integrations and explains how coaches can use automation to reduce admin work, improve client communication, and create a more scalable business model. Andrew shares how TurnKey Coach has evolved from simple PR and metrics tracking into a more comprehensive coaching business infrastructure. From Stripe Connect and Stripe Standard for payment automation to MacrosFirst, Cronometer, Fitbit, Garmin, and Whoop integrations for better nutrition and recovery insights, this episode highlights how modern coaches can leverage technology to coach smarter—not just harder. He also explores how newer integrations like Zapier and GoHighLevel can help unify sales, marketing, and fulfillment, reducing app fatigue for both coaches and clients while creating a more professional and seamless customer experience. If you're a coach looking to grow without adding chaos, this episode offers a practical look at how systems and automation can help you build a stronger coaching business. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]

Scaling a Coaching Business with Systems (Without Losing Personal Coaching Quality)

Scaling a coaching business with systems is one of the biggest challenges for coaches and gym owners. How do you grow your client base, build a team, and expand into multiple locations—without losing the personal coaching quality that made you successful in the first place? In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Mike Capriglione, Head of Strength & Conditioning at Varsity House, to break down exactly how they've scaled to 600+ clients across multiple locations while maintaining a high level of individualized coaching. They dive into the systems, processes, and coaching philosophy that make it possible to deliver personalized programming, consistent client experiences, and scalable operations—all at the same time. If you're a coach, gym owner, or personal trainer looking to grow your business without sacrificing quality, this episode gives you a practical blueprint for scaling a coaching business with systems that actually work. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call [https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call] Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ [https://www.instagram.com/andrewbarbender/] X: https://x.com/AndrewBarBender [https://x.com/AndrewBarBender]