In Good Company, Louisville

Melissa Richards-Person: Most Businesses Get Branding Wrong Here Is The Fix

What is brand really and why do most businesses get it wrong? In this episode of In Good Company, Ashley Chamberlain sits down with Melissa from Third Arm Consulting to break down what brand actually means and how it drives real growth. From working with major companies like KFC and Papa John's to helping small businesses scale, Melissa shares a simple but powerful framework for turning brand into revenue. In this episode you will learn What brand actually means beyond logos and visuals How to grow revenue without increasing ad spend Why your existing customers are your biggest opportunity How to find your brand DNA How to scale without hiring more people The strategy behind real business growth If you are a business owner trying to grow without burning out, this conversation will completely change how you think about brand.

Alyssa Campbell: I Built a Business by Trusting My Gut (Not the "Rules")

What if building your business didn't look like everyone says it should? In this episode of In Good Company, host Ashley Chamberlain sits down with Alyssa Campbell, founder of Able Assisting, to talk about trusting your instincts, building a business your own way, and redefining growth. Alyssa shares how she: Walked away from a stable job with no clear plan Built her client base through intentional outreach (not social media) Learned to trust herself in business decisions Navigated hiring friends and family And is now evolving into a higher-level operational role This conversation is for anyone feeling stuck, overwhelmed, or unsure of their next step — and ready to build something that actually fits their life. ⏱️ Timestamps 00:00 – Intro 00:30 – Hiring friends & family (breaking the "rules") 02:00 – The challenge of outsourcing email management 05:00 – Building trust within a team 07:00 – "I never wanted to be an entrepreneur" 09:30 – Leaving traditional roles after hitting a ceiling 12:00 – Working in nonprofit & event management 14:00 – Realizing she was already running a business 16:00 – Starting from scratch (no income, high risk) 17:30 – Intentional outreach strategy (handwritten letters) 20:00 – Landing first clients through follow-ups 22:00 – Why working with women is different 26:00 – Systems, processes, and client expectations 30:00 – Why she doesn't use social media for business 34:00 – Her consulting & operational process 40:00 – Transition into fractional COO-style work 45:00 – Louisville Women's Network 52:00 – What clients actually need help with 56:00 – Signs you need operational support 58:00 – Closing thoughts ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow

Jessica Maren: Building Multiple Businesses Without Burning Out

Welcome back to In Good Company, where real entrepreneurs share real growth stories. In this episode, we sit down with Jessica Maren, entrepreneur, author, and marketing strategist, to talk about how business owners can build authentic brands, grow audiences intentionally, and use social media without burning out. Jessica shares how she built multiple businesses, why women entrepreneurs often reinvent themselves throughout their careers, and how identifying the right audience is more powerful than simply building the biggest one. We also dive into: Why niching down matters more than chasing followers How to create a social media presence without burnout The difference between content that feels productive vs content that moves the needle The role of biology and psychology in entrepreneurship The mindset shift that makes public speaking easier This conversation is packed with practical advice for entrepreneurs trying to grow their business while staying authentic. Guest Jessica Maren Entrepreneur • Author • Marketing strategist • Speaker, Founder of multiple businesses and a leading voice in personal branding and digital marketing strategy.

Rena Bennett: How AI Is Changing Beauty, Branding, and Business

In this episode of In Good Company, we sit down with Rena Bennett, founder of Beauty Nerd, to talk about the intersection of beauty, technology, AI tools, and entrepreneurship. Rena shares how she built a business helping women simplify skincare routines while also teaching practical AI tools that help entrepreneurs save time and create professional branding content. We dive into: How AI photography can replace expensive branding shoots Why simple skincare routines often work better How entrepreneurs can use AI tools without getting overwhelmed The difference between experimenting with tech vs wasting time with it The importance of protecting your time and energy in business If you're curious about AI, skincare, branding photos, or simple systems that help busy professionals, this conversation is packed with practical takeaways.

Nikki Goff: Building a Mobile Bartending Business in Kentucky

Welcome back to In Good Company, where real entrepreneurs share real growth stories. In this episode, we sit down with the owner of On The Rocks, a mobile bartending and catering company based in Kentucky, to talk about building a business from the ground up in the hospitality industry. She shares how she went from working in restaurants and bartending to launching her own company — and growing it into a full-scale operation with 35+ staff, repeat clients, and expanding services into catering. We dive into: How mobile bartending actually works (and Kentucky liquor laws) Why experience matters more than just "pouring drinks" Scaling a service business with employees The realities of weddings, events, and client expectations Social media challenges as a business owner Building a brand through reputation and referrals Managing growth while staying hands-on This episode is a behind-the-scenes look at what it really takes to run a hospitality-based business. Guest On The Rocks (Owner) Mobile Bartending & Catering Company – Kentucky 8+ years in business 35+ staff members Services: Mobile bartending, event staffing, catering Timestamps 0:00 Intro 0:15 What is On The Rocks? 0:50 Mobile bartending explained 1:30 Kentucky liquor laws (dry hire model) 2:30 Why clients need bartending services 3:00 Managing alcohol safety at events 4:00 Going beyond bartending (event support) 6:00 Wedding industry insights 8:00 Transition into catering 10:00 Early career in hospitality 11:30 Starting the business 12:30 Challenges in the beginning 14:00 Taking risks with financial security 16:00 Parenting and entrepreneurship 18:00 Building a team and company culture 20:00 Biggest challenges of owning a business 22:00 Doing everything yourself early on 24:00 Social media struggles for business owners 26:00 Delegating and hiring help 28:00 Family involvement in the business 30:00 Expanding into corporate and distillery events 32:00 Daily operations and workflow 34:00 Networking and chamber involvement 36:00 Farm life and work-life balance 39:00 Travel and lifestyle goals 43:00 Creating experiences for clients 47:00 Why presentation matters in events 50:00 Handling client expectations and flexibility 54:00 Booking process and client communication 58:00 Scaling and future growth ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow