Marketing For Good

Ep 17 | Scaling Falls Prevention Through Research and Innovation with Dr Rik Dawson

In this episode of the Marketing for Good podcast, we spoke to geriatric physiotherapist, researcher and entrepreneur Dr Rik Dawson about reducing the risk of falls among older people. Rik created TopUp, an evidence-based online exercise program developed through research led by the Institute for Musculoskeletal Health, to help older people maintain strength, balance and independence. Rik shared the reason why he launched the program and the value of co-design when implementing the program. Together, we explored: * The importance of having a win-win mindset in business * The challenges of instigating behaviour change in patients * How marketing can enhance the visibility and uptake of a program * The greatest opportunities for access to physiotherapy for older Australians It’s an exciting conversation for business leaders looking for insights on working with multidisciplinary teams and using marketing to further promote their projects. Learn more about TopUp here: https://www.topupexercise.com.au/ [https://www.topupexercise.com.au/] Explore how Juntos can support you here: https://www.juntosmarketing.com.au/ [https://www.juntosmarketing.com.au/]

EP 16 | Breaking The Mould: The NFP Group Model

In this episode of Marketing for Good, we speak with PeopleKind Group CEO Mark Fitzpatrick about cultivating a cohesive work culture and leading a business with a unique organisational model. PeopleKind is the parent company of seven subsidiaries that provide services across housing, disability services, justice, allied health, child protection and out of home care. Mark discussed the values that bind these seven organisations, including compassion, resilience and courage. He reflected on his role as a Group CEO and shared the guiding principles that govern his approach to leadership: “For me, it's around creating environments that people can thrive,” Mark said. Together, we explore: * How collaboration strengthens an organisation’s impact on its stakeholders * The role of core values to anchor multiple organisations under one entity * The challenges and benefits of implementing collaborative models across different businesses * Lessons from Mark’s experience as a Group CEO that can empower business leaders It is an enlightening conversation for anyone interested in learning how to manage multiple teams while maintaining a cohesive company culture.

EP15 | Farewell, Fat Cat: How B Corps Are Changing Business with BLab AANZ CEO Andrew Davies

In this episode of Marketing for Good, we speak with Andrew Davies, CEO of B Lab Australia & Aotearoa New Zealand, (AANZ), about the growing B Corp movement and what it really means to do business better. Andrew shares why more organisations are choosing B Corp certification, how businesses can balance profit with purpose, and what’s changed with B Lab’s new certification standards. The conversation also explores the Better Business campaign, the power of honest storytelling, and why transparency, including what businesses haven’t solved yet, matters more than ever. A must-listen for purpose-driven leaders, marketers, and businesses looking to create positive social and environmental impact without losing sight of commercial success.

EP14 | Purpose, Leadership and Lifelong Learning with Hon. Bill Shorten

In this episode of Marketing for Good, we speak with the Honourable Bill Shorten [https://www.linkedin.com/in/bill-shorten-5464b7b7/], former federal minister and now Vice-Chancellor of the University of Canberra, about purpose, leadership, and the power of education to transform lives. Bill reflects on his 18 years in public life and the values that have shaped his approach to service — from advocating for fairness and inclusion to helping people access the opportunities they deserve. Now leading a major Australian university, he shares how these principles continue to guide his vision for education, innovation, and community impact. Together, we explore: · How purpose evolves across different chapters of a career · Why fairness, belonging, and social inclusion matter in leadership · The role of education in unlocking human potential · What marketing looks like when people — not institutions — sit at the centre · Lessons from public life that can strengthen organisations, teams, and communities This conversation offers a thoughtful, grounded look at leadership, impact, and the importance of creating environments where everyone has the chance to thrive. It’s a must-listen for anyone interested in purpose-led work, social impact, and the future of education in Australia. ABOUT JUNTOS : This podcast is brought to you by Juntos Marketing, [https://www.juntosmarketing.com.au/] a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good. LET'S CONNECT : Website: www.juntosmarketing.com.au [http://www.juntosmarketing.com.au] Linkedin: www.linkedin.com/company/juntos-marketing/ [http://www.linkedin.com/company/juntos-marketing/] UNIVERSITY OF CANBERRA: Website: https://www.canberra.edu.au [https://www.canberra.edu.au] LinkedIn: https://www.linkedin.com/school/university-of-canberra/ [https://www.linkedin.com/school/university-of-canberra/]

EP 13 | From idea to impact: A health start-up journey with ChezLeon

ABOUT THIS EPISODE : In this episode of Marketing for Good, we speak with Cheryl Pollock, founder of ChezLeon, an Australian start-up designing innovative solutions to support people living with fluid blockages such as lymphoedema. Cheryl shares her personal journey to creating ChezLeon and launching their first product, the DP-Tx massage bra insert, which uses differential pressure technology to improve comfort and quality of life. Together, we explore: * The role of purpose in building a health-focused start-up * How patient feedback has guided ChezLeon’s growth and product design * Marketing with sensitivity in spaces where people may feel vulnerable * The challenges and rewards of balancing commercial realities with a strong social mission This conversation shines a light on how purpose-led innovation, compassion, and patient voices can shape products that make a real difference, while also offering valuable advice for anyone starting or scaling a purpose-driven business. ABOUT JUNTOS : This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good. LET'S CONNECT : Website: www.juntosmarketing.com.au [http://www.juntosmarketing.com.au] Linkedin: www.linkedin.com/company/juntos-marketing/ [http://www.linkedin.com/company/juntos-marketing/] CHEZLEON: Website: www.chezleon.com.au [http://www.chezleon.com.au] LinkedIn: https://www.linkedin.com/company/chezleon-pty-ltd/ [https://www.linkedin.com/company/chezleon-pty-ltd/]