Omslagafbeelding van de show Prompt to Market with Mukund Mohan

Prompt to Market with Mukund Mohan

Podcast door mukundmohan

Engels

Business

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Over Prompt to Market with Mukund Mohan

Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi

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54 afleveringen

aflevering How a startup founder uses AI - with Tukan Das of Gia artwork

How a startup founder uses AI - with Tukan Das of Gia

🎙️ In this episode, we chat with Tapanjyothi (Tukan) Das — serial entrepreneur, data innovator, and now CEO & Co-Founder of Gia AI, a platform on a mission to empower a million entrepreneurs to start, run, and grow their consulting businesses. Before Gia, Tukan built and scaled LeadSift, the pioneering intent data company that helped B2B tech giants like VMware, MuleSoft, and IBM uncover buying signals across the web — later acquired by Foundry (an IDG company backed by Blackstone). At Gia, Tukan is rewriting the playbook for independent consultants and agencies. His team is building AI agents that act as growth partners — automating lead generation, pipeline management, and content creation so knowledge workers can focus on impact, not admin. In this conversation, Tukan shares his lessons from selling LeadSift, why he believes the AI era will unlock a wave of “solopreneurship,” and how he’s using AI to help consultants scale like 50-person firms without the overhead. If you’re a founder, freelancer, or agency owner exploring how AI can become your growth co-pilot, this episode is packed with insights from someone who’s done it — twice. #AI #Entrepreneurship #Consulting #LeadSift #GiaAI #StartupPodcast #Solopreneur #IntentData

28 okt 2025 - 24 min
aflevering How AI is changing founder branding with Jake Isham artwork

How AI is changing founder branding with Jake Isham

🎙️ In this episode, we chat with Jake Isham — founder and CEO of My Influencer Agency (MIA), one of the most dynamic players at the intersection of influencer marketing, AI, and performance-driven storytelling. Jake’s journey from Hollywood film production to building a next-generation influencer agency is nothing short of remarkable. He’s worked with hundreds of brands and creators, helping them turn authentic content into measurable business outcomes. At MIA, Jake is leveraging AI-powered creator matching, predictive analytics, and data-driven campaign design to revolutionize how brands collaborate with influencers. Instead of relying on vanity metrics, his team uses machine learning to identify the right creator-brand fit, forecast engagement outcomes, and optimize ROI in real time. The result? Scalable influencer campaigns that actually convert. We dive into Jake’s philosophy on the future of AI in creator marketing, how data and storytelling can coexist beautifully, and why traditional advertising is giving way to personality-led content ecosystems. This episode is packed with insights for marketers, founders, and creators looking to scale brand impact through AI and authentic influence. #InfluencerMarketing #AIinMarketing #CreatorEconomy #JakeIsham #MyInfluencerAgency #MarketingPodcast #BrandStrategy #PerformanceMarketing

28 okt 2025 - 27 min
aflevering Startup Venture Studios with Jason Dea of Koru artwork

Startup Venture Studios with Jason Dea of Koru

🎙️ In this episode, we chat with Jason Dea — Venture Chief Product Officer at Koru, the Ontario Teachers’ Pension Plan–funded venture studio. Jason helps discover, validate, build, and launch new ventures across OTPP’s portfolio, turning ambiguous ideas into high-conviction bets. A trusted startup advisor & coach, he guides founders from pre-MVP to post-raise with crisp product strategy and go-to-market focus. Previously, Jason led product at Uberflip (acquired by PathFactory in July 2024), where he scaled an AI-enabled content experience platform, overseeing Product, UX, Product Marketing, Data Science, Services, and Support. Earlier roles at TELUS Health, Honeybee Benefits (acquired by Green Shield Canada), and Intelex sharpened his edge in data-driven product building, predictive analytics, and category storytelling. We dig into how Jason uses AI across the venture lifecycle: rapid opportunity shaping, LLM-assisted discovery, experiment-driven validation, agentic workflows for GTM, and pricing & packaging informed by data. He also shares hard-won lessons on post-acquisition integration, ethical AI in enterprise, and building the right cadence between founders, PMs, and data science. This episode is a tactical playbook for venture studios, product leaders, and B2B founders shipping faster with AI. 🔍 Topics we cover: * AI-native venture validation * Content experiences & personalization * Zero-to-one product strategy * Pricing, packaging, and GTM loops #AI #VentureStudio #Koru #OntarioTeachersPensionPlan #ProductLeadership #JasonDea #Uberflip #PathFactory #B2BSaaS #GTM #TorontoTech

21 okt 2025 - 30 min
aflevering AI and Ad Optimization with Srikrishna Swaminathan of Factors.ai artwork

AI and Ad Optimization with Srikrishna Swaminathan of Factors.ai

🎙️ In this episode, we chat with SriKrishna Swaminathan, Co-Founder & CEO of Factors.ai, a fast-growing B2B marketing intelligence platform redefining how GTM teams use data and AI to drive revenue. With a background spanning engineering, analytics, and go-to-market strategy, Sri has built a company that helps marketers move beyond vanity metrics to actionable insights powered by attribution modeling and AI-driven recommendations. At Factors.ai, Sri and his team are pioneering how generative AI can make marketing analytics conversational — from turning raw funnel data into clear, decision-ready narratives to deploying AI agents that automate campaign optimization across channels. Under his leadership, Factors.ai has become a trusted platform for B2B marketers seeking clarity on what truly drives pipeline and ROI. In this conversation, we dive deep into how Sri envisions autonomous GTM systems, why data quality is the new moat for marketing teams, and how AI copilots will transform analytics into action. This episode is a must-listen for growth leaders, RevOps professionals, and AI enthusiasts who want to understand how machine learning and automation are reshaping the future of B2B marketing. 🔍 Topics we cover: AI in marketing analytics Attribution and pipeline intelligence Generative AI copilots for GTM Future of autonomous marketing #AI #B2BMarketing #Attribution #FactorsAI #Martech #SriKrishnaSwaminathan #StartupPodcast #GTM #MarketingAnalytics

14 okt 2025 - 29 min
aflevering AI and HR Tech Marketing with Julie Ewald artwork

AI and HR Tech Marketing with Julie Ewald

🎙️ In this episode, we sit down with Julie Ewald, Chief Marketing Officer at MustardHub, where she helps B2B tech companies design and execute marketing and sales strategies powered by automation and alignment. With over 15 years of experience bridging strategy, creativity, and technology, Julie has built a career around helping businesses streamline their operations, scale efficiently, and connect marketing with measurable revenue outcomes. Before joining MustardHub, Julie spent over a decade leading Impressa Solutions, a fully remote content marketing agency that worked with global SaaS and tech brands to craft authentic, conversion-driven stories. Today, she’s bringing that same strategic mindset to the next wave of AI-enabled marketing systems, guiding teams to leverage automation without losing the human touch. Julie has spoken at major conferences like SXSW, Pubcon, and The Midwest Digital Marketing Conference, and taught at UC Berkeley’s Haas School of Business. She’s also the publisher of The Inbound Marketing Machine, a resource for marketers embracing the AI-driven future. This episode explores how AI and automation are transforming B2B marketing, what alignment between sales and marketing truly looks like, and how leaders can keep creativity alive in a world of intelligent systems. #AI #B2BMarketing #MarketingAutomation #JulieEwald #MustardHub #MarketingPodcast #SaaSMarketing #GoToMarket

10 okt 2025 - 24 min
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