Sport et al

Episode 2 - National Sports

Although it is competitive in nature, the origin of sport stems from the need to unite people and communities. Gladiators provided essential entertainment in ancient Greece, 3.5 billion people watch the World Cup Final and incidents such as the Christmas truce football match between English and German soldiers display the unique ability sports has to bring people together. Countries often choose sports which encapsulates the values of their people. We deep dive into national sports of countries and their origins. We look into some sports such as Kabaddi, Pato, Tejo and Camal Racing.

Episode 1 - Sponsorship in sport

Episode 1 explores the history behind sponsorship and its role in sport. I take a deep dive into how sponsorship has developed into what it is now. I discuss the 4 processing mechanics of sports marketing and how brands target these to make a connection with the consumer. The deep dive continues as I breakdown the creation and management of Red Bull in terms of sports sponsorship. Sit back, relax and become immersed into the story of how a duck farmer from Thailand created the most dominant drink in sports sponsorship.