The Art of Commerce

EP 52: Why Your To-Do List Is Killing Your Career

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark.In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your team to stop acting like order-takers and start acting like owners.This episode covers:* Context vs. Overload: Why you don't need to share everything, just the "Why."* Owning the Pen: How leaders can use the whiteboard to translate raw ideas into strategy.* The Death of Permission: Building a team that makes the right move without checking the Slack status.* Conviction over Ego: How to invite others into the narrative without losing control of the vision.* The Parking Lot Method: Tactical ways to handle "not-so-great" ideas while keeping trust high.Transparent leaders don’t just control the narrative; they invite their team to write it with them. If you're the bottleneck in your business, you aren't leading—you’re gatekeeping.Connect with the Hosts:* Anish Raul: https://www.linkedin.com/in/anishraul* Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

EP 51: #FieldNotes The New Superpower for AI Marketers ft. Susan Aziz

In EP 51 of The Art of Commerce, host Anish Raul sits down with Susan Aziz, former Senior Manager of Customer Programs at Adobe, live from Adobe Summit. They pull back the curtain on Adobe’s massive shift toward an open ecosystem and break down exactly what it takes to build real, un-fluffable AI marketing skills today.This episode covers:The Death of AI Jargon: How Adobe's "AI for Marketers" initiative is replacing corporate fluff with real-talk execution.Why Tools Don't Matter: The critical shift from collecting software to re-engineering your daily marketing workflow.The Open Ecosystem Revolution: Adobe’s surprising embrace of outside cutting-edge models like Claude and ElevenLabs.Thinking with AI: Inside Adobe’s community-driven approach to tackling the hardest practitioner questions.The Marketer’s New Superpower: Why leaning into technical counterparts and developers is your ultimate secret weapon.If you aren't actively changing how you work with your technical teams, you aren't practicing the future of marketing—you're just falling behind.Connect with the Hosts:Connect with Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulConnect with Ajinkya "Jinx" Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/

EP #51: #FieldNotes: When Your Audience Is an AI Agent

In EP 51 of The Art of Commerce, we break down how the rise of agentic audiences is completely shifting the digital experience landscape and forcing a radical merger between brand identity and marketing technology.This episode covers:-The Agentic Audience: Why your content must now serve both human emotion and structured AI data.-Content as Code: Utilizing the Adobe LLM Optimizer to maximize data layer traffic growth.-The Death of Page-by-Page Design: Transitioning art directors into design system innovators.-The Ultimate Org Chart: Why the modern CMO's new best friend has to be the CTO.-The Ferrari Fallacy: Why expensive enterprise tools fail without elite people and processes.-Community-Led Content: How brands are using agents to harvest insights directly from Reddit.Technology can take you a long way, but if you don't have the pit crew to run the machine, you're just sitting on a very expensive asset. Start small, fix the system, and build for the bots.Moria Fredrickson: https://www.linkedin.com/in/moriafredrickson/Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

EP 50 - #FieldNotes: How AI Agents Give You Superpowers

Most marketers are drowning in operational overhead. They're spending more time managing workflows than actual creative strategy. But a massive shift just proved there's a better way to move mountains. In EP 50 of The Art of Commerce, we go inside the first-ever Adobe Agentic Marketing Garage at Adobe Summit to break down how collaborative AI agents are fundamentally reshaping worker productivity. From overnight pop-up tech experiments to the hard economic reality of the "one-person billion-dollar company," this episode cuts through the AI hype to deliver a practical roadmap for scaling your execution. This episode covers: Inside the Agentic Garage: How a late-night, multi-agent AI experiment came to life at Adobe Summit. The 100x Marketer: Why AI agents act as an instant promotion and an immediate team multiplier for individual contributors. The Myth of the 1-Person Unicorn: The brutal, simple economics of why one-person billion-dollar companies might face a supply-and-demand reality check. The Super Worker Era: Why the real value of agentic workflows lies in elevating teams within established organizations, not replacing them. Vibe Coding & Open Tools: A look under the hood at the off-the-shelf components making agentic collaboration accessible right now. If everyone has access to the same superpowers, the only competitive edge left is how fast you choose to deploy them. Connect with Reid: https://www.linkedin.com/in/reidcarlberg/ Connect with the hosts: Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya "Jinx" Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

EP 49 - #FieldNotes: The Scale Human Marketers Can’t Touch ft. ⁨@fibr_ai⁩

In EP 47 of The Art of Commerce, we break down how to scale your web personalizations to a level that is humanly impossible. Host Anish Raul talks with Anker "AJ" Goyal, CEO and founder of Fibr AI, live from the #AdobeSummit to reveal how brands are uncovering millions in hidden ad revenue by automating the match between search intent and landing pages. This episode covers: • The "New Sheriff in Town": Building the infrastructure layer for human and AI agents. • The 1,000-Page Reality: How to spin up thousands of unique keyword-matched landing pages in under 24 hours. • Fixing Broken Email Journeys: Personalizing experiences for the 75% of users who never log in. • Skyrocketing Google Quality Scores: Why connected ad copies and landing pages unlock massive ROI. • Risk-Free Scaling: The exact framework that generated $400k in 2 months without an extra dollar of ad spend. • Stack Agnostic Scale: How to sit on top of AEM, Sitecore, WordPress, and Adobe Analytics with zero tech tickets. If you are still waiting on tech support or design tickets to launch your next 10 marketing campaigns, you are actively leaving money on the table. Scale your velocity, or let your pipeline die. Connect with the hosts on LinkedIn: Ankur "AJ" Goyal: linkedin.com/in/ankurgoyal22 Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/