Omslagafbeelding van de show The C4L Podcast

The C4L Podcast

Podcast door Alan Berkson

Engels

Business

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Over The C4L Podcast

The C4L Podcast is brought to you by Freshworks, whose vision is to help organizations of all sizes nurture, acquire and maintain customers for life. The podcast includes conversations with experts and practitioners sharing insights to help leaders and practitioners better engage with all the stakeholders in their businesses. The host, Alan Berkson, is an early Freshworks employee and has held a variety of roles since 2013. In his words "The C4L Podcast is a chance for me to have conversations with all the really smart people I know or have come across over the years, and share these conversations for others to gain insights from all these amazing people."

Alle afleveringen

5 afleveringen

aflevering C4L Podcast - Using Humor in Content with Jill Twiss artwork

C4L Podcast - Using Humor in Content with Jill Twiss

In this episode I speak New York Times bestselling author and Emmy winning comedy writer. Jill Twiss. Jill is an Emmy and Peabody Award winner for her work as a Senior Writer at Last Week Tonight with John Oliver. She's also a NY Times bestselling children's book author including A Day In The Life of Marlon Bundo and The Someone New. Her most recent book, Everyone Gets a Say, helps children understand the importance of voting. A key element of her work is using humor to get a message across to her audience. As Jill says, "it's like Mary Poppins. A spoonful of sugar to help the medicine go down." We talk about the challenges for businesses to use humor in content, dealing with real-time content on platforms like Twitter, and and addressing important topics with a lighter touch. W You can follow Jill on Twitter @jilltwiss and subscribe to her newsletter at jilltwiss.substack.com.

26 okt 2020 - 23 min
aflevering C4L Podcast - Live content with Brent Leary artwork

C4L Podcast - Live content with Brent Leary

I had been writing these summaries in 3rd person -- "Alan and Brent..." -- and I realized what I enjoy most about these conversations is they are personal. So no more of that. I really loved this conversation with Brent Leary. If there's one word to describe it, I would have to say "agility." If you're thinking about doing live content -- audio or video -- there's some great advice here. Brent is at the cutting edge of live content for business. In this episode Brent and I have a far ranging conversation about producing content, particularly audio and video. We discuss how "live" shouldn't be a four letter word, and how to adapt to the new modalities and technologies for communication. Brent also explains how live content is like DJ'ing, a collaboration. --- Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. He is the chair of CRM Evolution, CRM Magazine’s annual industry event. Leary's blog, Voices Carry, is featured on ZDNet Leary writes regularly for CRM magazine and co-hosts the CRM Playaz weekly video podcast. Leary is the architect behind the One-on-One interview series on SmallBizTrends.com. In addition to hosting each episode, he recruits guests and produces each weekly episode.

8 sep 2020 - 39 min
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