The InspirED Podcast: Creating Shifts That Lead to Income and Freedom

Why Women Don't Negotiate (And How to Start)

In this episode of the InspirED Podcast, Andrea De La Cerda explores why so many women struggle with negotiation and why the challenge has less to do with confidence than with lifelong conditioning. She explains how women are often taught to prioritize likability over self-advocacy, making it difficult to negotiate compensation, pricing, boundaries, and opportunities. Andrea reframes negotiation as a conversation about alignment rather than confrontation and shares practical strategies to communicate value with greater clarity, confidence, and authority. Whether you're negotiating your salary, setting business rates, or advocating for your role, this episode offers actionable insights to help you stop shrinking and start leading. ... CHAPTERS 00:00 Why Women Hesitate to Negotiate 02:12 The Conditioning Behind Self-Advocacy 05:04 Why Likability Feels Safer Than Respect 07:46 The Hidden Cost of Staying Quiet 10:18 Negotiation Is About Alignment, Not Conflict 12:30 Four Practical Ways to Start Negotiating 16:42 Building Confidence Through Self-Advocacy 19:03 The Long-Term Impact of Speaking Up ... RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Business Audit⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] ... CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/posts/?feedView=all] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . . . . . . . . . Relate to Today's Topic: women and negotiation, negotiation skills for women, women in leadership, salary negotiation, women entrepreneurs, self-advocacy, leadership confidence, women and confidence, pricing your services, business negotiation, communication skills, women in business, leadership development, women and money, negotiation strategies, executive presence, women founders, value-based pricing, authentic leadership, confidence in business

From Pain to Purpose with Ashley Crossan

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with Ashley Crossan to discuss her remarkable journey from chronic illness to holistic healing practitioner. After years of battling serious health challenges, including chronic illness, long-haul COVID, and Lyme disease, Ashley began exploring holistic health, emotional healing, and energy work in search of answers beyond symptom management. Together, they explore the connection between emotional well-being and physical health, the role of unresolved stress and trauma in the body, and how healing can become a catalyst for personal growth and purpose. This conversation offers an inspiring perspective on resilience, wellness, and finding meaning through life's most difficult experiences. ... CHAPTERS 00:00 Meet Ashley Crossan 01:37 Ashley's Journey Through Chronic Illness 04:48 Long-Haul COVID, Lyme Disease, and Healing 06:15 Discovering Holistic Health and Energy Work 08:05 Understanding Energy and Emotional Healing 10:41 The Connection Between Pain and Unresolved Emotions 13:48 Why More People Are Exploring Alternative Healing 16:10 Stories of Transformation and Recovery 19:59 From Skeptic to Believer 23:51 The Science Behind the Mind-Body Connection 26:03 Healing Beyond Symptom Management 27:20 How to Connect with Ashley ... RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Ashley [Website ➜ https://ashleysholisticsolutions.com] Andrea De La Cerda ⁠⁠Business Audit⁠⁠ TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠ ... CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . . . . . . . . . Relate to Today's Topic: healing from chronic illness, chronic illness recovery, emotional healing, holistic health, mind body connection, chronic pain, energy healing, personal transformation, purpose after adversity, holistic wellness, nervous system regulation, emotional well-being, healing journey, Lyme disease recovery, overcoming health challenges, stress and illness, mind body spirit, wellness transformation, self-healing, resilience and healing

The Intersection of Identity and Leadership with Gina Fedeli

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with Gina Fedeli, founder of P3 Transformation, to explore the powerful connection between identity and leadership. Drawing from her experience leading large teams in male-dominated industries and advising founders and CEOs, Gina shares how self-awareness, values alignment, emotional intelligence, and communication shape the way leaders show up and influence others. Together, they discuss the CEO-COO partnership, intuition in leadership, understanding the whole person, and why meaningful leadership starts with knowing yourself first. This conversation offers valuable insight for entrepreneurs, executives, and emerging leaders who want to lead with greater authenticity, clarity, and impact. ... CHAPTERS 00:00 Meet Gina Fedeli 02:20 Leading in Male-Dominated Industries 04:05 Learning to Meet People Where They Are 05:58 Why Great Leaders Understand the Whole Person 09:16 Intuition, Self-Awareness, and Leadership 13:36 Emotional Intelligence in Business 16:44 The CEO and COO Partnership 18:33 Leadership, Identity, and Founder Growth 22:21 Values Alignment and Organizational Culture 26:59 What Meaningful Leadership Looks Like 29:45 Advice for Women Leaders ... RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ P3 Transformation [https://p3transformation.com/] Gina Fedeli [https://www.linkedin.com/in/ginafedeli/] Andrea De La Cerda ⁠Business Audit⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] ... CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/posts/?feedView=all] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . . . . . . . . . Relate to Today's Topic: identity and leadership, leadership development, women in leadership, authentic leadership, emotional intelligence, values-based leadership, leadership communication, women entrepreneurs, business leadership, founder mindset, personal growth and leadership, CEO and COO partnership, leadership and self-awareness, leadership skills, organizational culture, women business owners, leadership effectiveness, values alignment, leadership mindset, executive leadership

You’re Not Too Much, You Were Just Taught to Be Less

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the belief that women are "too much" and explores how cultural conditioning teaches many women to shrink themselves to maintain acceptance and harmony. Drawing from personal experience, leadership research, neuroscience, and behavioral psychology, Andrea explains why visibility can feel unsafe, how self-silencing affects confidence and income, and why taking up space is often a nervous system challenge rather than a capability issue. She shares practical strategies for trusting your intuition, setting boundaries without over-explaining, and reclaiming your authority in business and life. This episode is a powerful invitation for women to stop editing themselves and start leading from their full presence. ... CHAPTERS 00:00 A Moment of Self-Abandonment 02:12 The Belief That You're Too Much 04:38 How Girls Are Taught to Stay Small 07:14 Why Visibility Feels Unsafe 10:22 Trusting Your Intuition Over Approval 13:48 The Cost of Over-Explaining 17:05 Taking Up Space and Owning Your Authority 20:11 Practical Ways to Stop Shrinking 23:02 The Ripple Effect of Visibility ... RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Business Audit [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] ... CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/posts/?feedView=all] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . . . . . . . . . Relate to Today's Topic: women taking up space, women in leadership, female leadership, women and confidence, self-trust, women entrepreneurs, people pleasing, women and visibility, leadership confidence, women and boundaries, self-silencing, women and success, confidence for women, women leaders, personal growth for women, women and negotiation, feminine leadership, women and intuition, women empowerment, authentic leadership

Why Financial Independence Is More Than Money with Dr. Shenetta Malkia

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with Dr. Shenetta Malkia for a powerful conversation about financial independence, healing, identity, and purpose. Together, they explore how childhood conditioning, limited beliefs, relationships, financial abuse, and societal expectations can keep women disconnected from their voice and power. Dr. Shenetta shares her personal journey through suicide attempts, domestic violence, entrepreneurship, and faith, while offering practical tools for rebuilding confidence, reclaiming financial stability, and stepping into authentic purpose. This episode is a deeply honest conversation about resilience, healing, wealth, and creating a life that feels truly aligned. ... CHAPTERS 00:00 Breaking Out of Limiting Beliefs 05:32 Dr. Shenetta’s Journey Into Real Estate and Entrepreneurship 09:12 Suicide Survival, Mental Health, and Healing 17:56 Reclaiming Your Voice and Identity 20:24 Financial Independence and Financial Abuse 30:05 Taking Your Power Back 35:16 Faith, Purpose, and Personal Alignment 46:32 Compassion, Healing, and Letting Go 51:18 Leaving Unhealthy Situations and Rebuilding 53:10 Advice to Her Younger Self and Final Encouragement RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandula.kit.com/visionboard] Dr. Shenetta Malkia [https://sableedge.com/dr-malkia-sapp-phd/] * The Resilient Asset [https://www.amazon.com/Resilient-Asset-Management-Predictable-Performance-ebook/dp/B0GNBBCK5L](her book) * Sable Edge Realty [https://sableedge.com/] * Instagram [https://www.instagram.com/dr.shenettamalkia/] ⁠⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] Andrea De La Cerda [https://andreadelacerda.com/] Business Audit⁠⁠⁠⁠ [https://andreadelacerda.com/masterclass/work-with-me/business-audit/] TAG ANDREA ON INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠ [https://www.instagram.com/andreadlc_coach/] CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/resources/] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠⁠] . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://kandulacommunications.com/] . . . . . . . . . Relate to Today's Topic: financial independence for women, women and wealth, women entrepreneurs, financial abuse, women and money, healing and entrepreneurship, women in business, economic independence for women, women and leadership, female empowerment, nervous system healing, women and purpose, entrepreneurship and healing, women and finances, financial literacy for women, domestic violence survivor, mindset and money, women building wealth, self-worth and success, women overcoming adversity