The Performance Prescription - A Healthcare Marketing Podcast

Carleigh Gabryel on Why Now is a Critical Moment for Research Communications

Carleigh Gabryel shares her unique career journey from television news reporter to leading research communications at the University of North Carolina. Along the way, she discovered a passion for helping researchers tell stories that connect scientific discoveries to real people, real communities, and real-world impact. Carleigh discusses how her team works across UNC's research enterprise to communicate everything from public health breakthroughs to cutting-edge medical discoveries. She explains why the most effective research communications humanize the researchers behind it and show how their work improves lives. The conversation also explores the growing role of short-form video, the importance of curiosity in effective communication, and the challenges universities face in demonstrating the value and impact of research.

Dispelling Myths & Changing Lives: An Inside Look at a Federally Qualified Health Center

What does it really take to improve healthcare access in underserved communities? In this episode, Paola Rios, Nicole Kuzmicic and Dr. Kathy Cornelius from Central North Alabama Health Services, Inc. (CNAHSI) share how one of Alabama's leading Federally Qualified Health Centers is helping patients overcome barriers to care through community partnerships, coordinated services, and a commitment to treating the whole person. The conversation explores common misconceptions about community health centers, the challenges many patients face in accessing care, and the innovative programs that make healthcare more affordable and accessible, from transportation assistance and low-cost medications to cancer screenings and food security initiatives. The team also discusses what it means to be a Patient-Centered Medical Home and an Age-Friendly Health System, demonstrating how coordinated, compassionate care can improve health outcomes across every stage of life.

Kate Stier on the Value of Building Trust Through Consistent Community Outreach

Kate Stier shares how Capital Health has built trust across central New Jersey through a long-term commitment to community outreach, preventive screenings, educational publications, and boots-on-the-ground engagement. As Director of Public Relations and Community Outreach, she leads a team that works directly in the community to help patients access care before health issues become crises. Kate discusses the importance of leadership support, why consistency matters more than one-time campaigns, and how Capital Health has dramatically expanded its outreach efforts by empowering nurses, physicians, and executives to participate in community events. She also reflects on the career lessons she's learned over three decades in healthcare marketing, including the value of volunteering, mentorship, and showing up when the work needs to be done.

Dana Lampert on How AI Visibility is Reshaping Healthcare Marketing

Dana Lampert, Founder and CEO of TrueSignal, explores how AI-powered search tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way patients research, compare, and choose healthcare organizations. Dana explains why many hospitals and provider groups are struggling to appear accurately in AI-generated recommendations, even when they have strong reputations and exceptional clinical expertise. He also introduces the concept of Trust Records: structured, AI-readable organizational data designed to help healthcare providers improve discoverability, transparency, and trust in AI-driven search experiences. The conversation dives into the future of SEO, the rise of AI-assisted patient decision-making, and why healthcare organizations that act early may gain a significant competitive advantage as AI becomes part of the new front door to care.

Genevieve Moorhead on Humanizing Mental Health Marketing in an AI World

Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families. Genevieve explains how Sheppard Pratt launched a social media ambassador program that empowers employees to become advocates for the organization online while maintaining authenticity and brand consistency. She also discusses how the team uses real staff, real patient stories, and human-centered content to reduce stigma around mental health and create deeper connections with the community. The conversation also explores the evolving role of AI in healthcare marketing, balancing innovation with HIPAA compliance, and why healthcare brands must move beyond polished corporate messaging to truly connect with people on a human level.