The Signal

Episode 8: It's Never Too Late

📣 Episode 8 of The Signal: It's Never Too LateThe Journey of Rich Cormier — From Athletic Director to Solar Leader + Life-Changing Nicaragua Trek.In this episode, Riley and Mark sit down with Rich Cormier, a top performer at Boundless whose path into the solar industry is anything but ordinary. Born and raised in Massachusetts, Rich spent over a decade as a teacher and athletic director before realizing the traditional career path wasn’t giving him the life he wanted for his family.He shares how he made the bold jump into solar at age 40, what it was like giving up a stable six-figure job, and why betting on himself changed everything. Rich breaks down how he built his solar business from scratch, the mindset that helped him generate consistent referrals, and what it really takes to succeed in this industry.The episode also dives deep into Rich’s recent GivePower humanitarian trip to Nicaragua, where he helped bring electricity to a remote village school. He talks about the living conditions, the emotional connection with the kids and host families, and how the experience completely reshaped his perspective on gratitude, purpose, and what matters most.Whether you're considering a career in solar, looking for inspiration, or want a firsthand look at the impact Boundless is making around the world, this is a story you don’t want to miss.⏱ Timestamps00:00 – Intro & setting the scene01:00 – Meet Rich Cormier02:00 – Growing up, sports, and entering education04:00 – Becoming an athletic director06:00 – Burnout, family life, and looking for change08:00 – Discovering solar & taking the leap11:00 – First deals, learning curves, and early wins13:00 – How Rich built a referral-driven business17:00 – Assertive vs. pushy: the sales mindset23:00 – Becoming “the solar guy” in his community27:00 – Quality of life in solar: flexibility + tradeoffs30:00 – GivePower Nicaragua trip: expectations vs. reality33:00 – Living conditions, culture, and the kids41:00 – Lasting impact & what gratitude really means48:00 – Running Boundless training + advice for new reps

Episode 7: Building Florida's Solar Future

🔥 Episode 7 of The Signal — Featuring Will Lombardi | Building Florida’s Solar Future In this episode of The Signal, Riley and Mark sit down with Will Lombardi, Regional Manager of Field Marketing in Florida, to unpack one of the most honest and insightful conversations yet about leadership, culture, and the solar industry. Will shares his full journey—from humble beginnings in Massachusetts, to stumbling into solar during the pandemic, to leading one of the fastest-growing and most resilient teams in Florida. His story is packed with transparency, grit, and the kind of mindset shifts that create top performers. The episode dives deep into: 🌱 How Will grew from a new setter to a high-performing leader 🌞 Why Florida is one of the most exciting (and challenging) solar markets in the U.S. 💡 What makes Boundless different—and why Will chose to build here 🚪 How to create business out of thin air (Will breaks down the door-to-door fundamentals that actually work) ⚡ The real reasons reps fall off—and how to avoid the common traps 🏆 Why culture, autonomy, and ownership matter more than ever 🔥 What kind of people thrive in Florida? The conversation also covers market trends—including Florida’s population boom, rising utility rates, and why solar adoption in the state is about to explode over the next few years. If you're in solar, considering solar, or looking to grow as a leader or a salesperson, this episode is a masterclass in mindset, execution, and opportunity.

Episode 6: Generate Your Own Business

In this episode of The Signal, Riley and Cory sit down with Bobby Braun, one of the founding leaders of Boundless’ DMV region. From delivering food on a bike to building one of the top solar teams in the country, Bobby shares his story of grit, leadership, and the art of creating value in any market. Highlights: 04:30 – Who is Bobby Braun? Cory describes Bobby’s leadership, intelligence, and background in finance. 06:50 – Bobby’s Origin Story Growing up in rural Maryland → Department of Defense accountant → realizing he hated cubicle life. 09:15 – The Leap to Sales From home remodeling kiosks to SolarCity → breaking records → the Tesla acquisition and layoffs. 13:50 – Losing it all & rebuilding Bobby shares how COVID cost him everything, how he delivered food to survive, and how he found Boundless. 18:30 – Starting over in solar The struggles of rebuilding a sales team from scratch—and why hard times are the best teachers. 21:00 – The Turning Point The team loses corporate leads and must learn to create their own. 25:50 – Controlling the controllables How Bobby and Cory built a self-sustaining business that doesn’t rely on paid leads. 27:50 – The Power of Events Bobby explains how local expos, fairs, and farmers markets became their best marketing channel. 33:00 – Sales booth setup & engagement tips Why “less is more” and how to connect with people genuinely (no gimmicks needed). 37:45 – Creating real value Building a culture that thrives on self-generated success instead of handouts. 40:20 – Market resilience From 140 solar companies in Maryland down to 7—and why Boundless is still growing. 45:00 – Lessons from the “tide going out” How failure built stronger leaders and systems. 46:00 – Sales Masterclass: Storytelling & Questions Bobby breaks down how great reps sell solar through narrative, emotion, and the right questions. 54:00 – Roleplay: The Utility Bill Question A live demonstration of how to make customers realize why they need solar. 58:00 – The Dummy Curve Why knowing too much can actually hurt your sales—and how to simplify your message. 1:01:00 – Objection handling & intent statements Scripts for handling “We need to think about it” and setting expectations upfront. 1:10:00 – Open Mic: Bobby’s Message to Salespeople Bobby reflects on the once-in-a-lifetime opportunity in solar and why the time to go all-in is now. 1:13:30 – Closing Thoughts Riley wraps up with gratitude for Bobby, Cory, and everyone creating their own signal in the industry. 🔑 Key Takeaways Control what you can—leads, training, effort. The market rewards creators, not complainers. Great salespeople tell stories, not specs. Solar is one of the best opportunities of our lifetime.

Episode 5 - Shelter in the Storm

From homelessness to leading one of the top solar teams in Baltimore — Cory Macklin’s story is nothing short of Boundless. 💪 In this powerful episode of The Signal, Cory unpacks his raw journey through poverty, addiction, recovery, and redemption — and how he found purpose and success in the solar industry.🔥 In This Episode:Growing up poor in a wealthy town — lessons in resilience and humilityOvercoming addiction, homelessness, and finding faith againFrom living in the woods to finding stability through mentorshipThe turning point that led Cory into solar energyHow he became one of Baltimore’s best-performing leaders at Balance SolarLife lessons on grit, leadership, and second chances🎧 Why You Should Watch:If you’re chasing growth, battling setbacks, or seeking inspiration to rebuild your life — this episode will hit home. Cory’s story proves it’s never too late to start over.

Episode 4 - Dive in, Fully.

Riley and Mark sit down with the legend himself, Jeremy Goddard aka J-God. Jeremy's story is one ownership and accountability, especially as a leader. "You gotta be the horse."