What the Futures!

Why $4000 Calves Could Crash Faster Than Anyone Expects

This episode features a special audio-only presentation from Brian Perillat of Bullseye Marketing, recorded live at the Cows in Control grower event in Madden, Alberta. Brian takes a deep dive into the cattle markets, covering herd expansion, beef demand, feedlot economics, imports, and the key risks and opportunities producers should be watching as the cattle cycle evolves. If you're a cow-calf producer or involved in the beef industry, this episode offers practical insights to help you make better marketing decisions in today's market.

Why 150 Farmers Keep Coming Back to This Crop Marketing Conference

What makes Crop Marketing Made Cool different from every other farm conference? Ryan Denis takes you behind the scenes of the 2026 Crop Marketing Made Cool Conference in Brandon, Manitoba, explaining why the event intentionally breaks traditional conference rules, eliminates sales pitches, and focuses on helping farmers build their 2027 crop marketing plans. In this episode, Ryan discusses: * Why the conference is called “Unhinged” * Why speakers are paid instead of paying to present * Why only farmers are allowed at most tables * Building your 2027 crop marketing strategy * Networking that actually creates long-term value * New keynote speakers * Breakout sessions * AI in agriculture * Farm business strategy * Crop marketing education Guests / Speakers Mentioned * Ryan Denis * Vance Crowe * Farmer Nathan * Tyler Durst (RBC) * Trent Clarenbach * Brian Como * Dwayne Sador * Darren (337) * Ryan Bonnett * Allison Thompson * Gavin Becker * John DePape Conference Crop Marketing Made Cool December 1–2 Brandon, Manitoba

Cattle Prices: Is This the Peak? Brenna Grant’s 2026 Market Forecast

Canadian cattle markets continue making history but is this the top? Ryan Denis sits down with Brenna Grant of Canfax to break down everything producers need to know heading into fall, including: * Canadian and U.S. herd expansion * Beef demand and consumer trends * Feed costs • China and Brazil’s impact on exports * Drought outlook * Heifer retention * Fall run expectations * Risk factors that could derail cattle prices Whether you’re a cow-calf producer, feedlot operator, grain farmer, or ag investor, this episode delivers one of the most comprehensive cattle market outlooks available. Guest: Brenna Grant – Canfax Hosted by Ryan Denis Website: https://www.whatthefuturespodcast.ca

StatsCan Shock: Canola Acres Came in Big

StatsCan dropped new acreage numbers, and the canola market had to digest a bigger-than-expected number fast. In this Cuppa Coffee livestream, Ryan Denis is joined by Brian Comeault to break down what the StatsCan report means for canola, spring wheat, barley, peas, oats, lentils, and Prairie crop marketing decisions. They also touch on urea summer fill, wet crop conditions, canola crush demand, USDA acreage risk, and why buying out grain contracts can backfire when emotions are running high. If you’re trying to make better grain marketing decisions through a volatile summer, this episode is worth watching before your next move. Guest: Brian Comeault Host: Ryan Denis, What the Futures Podcast Sponsored by Land for Rent: https://www.landforrent.com/ [https://landforrent.com/] Ryan Denis / Strategy Session: https://www.ryandenis.ca/ [https://www.ryandenis.ca/]

Farmers Are Locking In 2027 Diesel at 64¢/L (Here’s How)

In this episode of What The Futures, Ryan Denis sits down with Lorelei Gress from Fuel Nexus to discuss diesel markets, fuel planning, pre-purchasing fuel, locking in fuel budgets, and why some farmers are already planning their 2027 fuel strategy. They break down real-world examples that show fuel savings, discuss whether diesel prices are likely to decline, and explain how producers can protect themselves against volatile energy markets. * Diesel price outlook * WTI crude oil trends * Fuel budgeting for harvest • Pre-buying fuel * Cost of borrowing money for fuel purchases * Fuel Nexus fuel plans • Diesel market volatility * Farm financial planning * Fuel savings examples * Ag in Motion Guest: Lorelei Gress Fuel Nexus https://www.linkedin.com/in/lorelei-gress-yeboah-37776073/ [https://www.linkedin.com/in/lorelei-gress-yeboah-37776073/]