Fresh Take with IDDBA

#49 (S5 E11) Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide

Inside IDDBA - Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide In this mini episode of Fresh Take with IDDBA, Kat Shanahan is joined by IDDBA Marketing Manager Cara Petrie for a practical, day-by-day guide to making the most of #IDDBA2026 in Orlando. With the show just days away, Kat and Cara walk through what attendees should know before they arrive, from picking up badges early and planning around general sessions to navigating the show floor, visiting What's in Store Live, exploring the New Product Showcase, and making time for networking opportunities like the Monday Night Party. They also share practical survival tips for the Orlando heat and a busy show floor to help you make the most of all three days of the show. Whether you're attending IDDBA for the first time like Kat or a returning veteran, this episode will still be sure to give you something to think about, help your planning, and arrive ready for IDDBA's annual event. We can't wait to see you in Orlando for #IDDBA2026, June 7-9! Check out the schedule to plan your show today! https://www.iddba.org/iddba-show [https://www.iddba.org/iddba-show] Want to check out the other episodes referenced in this one? Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer [https://sites.libsyn.com/450543/48-s5e10-excited-stressed-and-conflicted-anne-marie-roerink-on-the-2026-consumer] - https://sites.libsyn.com/450543/48-s5e10-excited-stressed-and-conflicted-anne-marie-roerink-on-the-2026-consumer Abby Despins on Education, Connection, and What's in Store Live [https://sites.libsyn.com/450543/47-s5e9-abby-despins-on-education-connection-and-whats-in-store-live] - https://sites.libsyn.com/450543/47-s5e9-abby-despins-on-education-connection-and-whats-in-store-live Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show [https://sites.libsyn.com/450543/46-s5e8-voni-woods-reflects-on-three-decades-of-community-discovery-and-the-iddba-show] - https://sites.libsyn.com/450543/46-s5e8-voni-woods-reflects-on-three-decades-of-community-discovery-and-the-iddba-show What to Expect at #IDDBA2026 [https://sites.libsyn.com/450543/44-s5e6-what-to-expect-at-iddba2026] - https://sites.libsyn.com/450543/44-s5e6-what-to-expect-at-iddba2026 Download the IDDBA App: https://www.iddba.org/iddba-show/about-the-show/mobile-app [https://www.iddba.org/iddba-show/about-the-show/mobile-app] Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. [education@iddba.org] To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership [https://www.iddba.org/membership/join-iddba/membership]

#48 (S5E10) Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer

Inside IDDBA - Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer In this Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan talks with Anne-Marie Roerink, president of 210 Analytics, about the consumer forces shaping 2026 and what they mean for the dairy, deli, bakery, and fresh food industries. Anne-Marie previews the major undercurrents behind today's marketplace shifts, including economic pressure, changing demographics, and evolving definitions of health and well-being. She explains why many shoppers are balancing budgets with selective splurges, how Gen Z and millennials are changing the demand for innovation, and why consumers might feel "excited, stressed, and conflicted" about the way they want to buy food. Anne-Marie goes into more than the "what?" but also the "why?" on specifics like deli prepared foods, protein, GLP-1, smaller portions, global flavors, and clean and simple ingredients. In addition she shares some practical advice for #IDDBA2026 attendees, especially retailers and other buyers as they walk the IDDBA exhibition floor. Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org [education@iddba.org]. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership [https://www.iddba.org/membership/join-iddba/membership] #IDDBA2026 is coming soon! We'll see you in Orlando, June 7-9. Register TODAY: iddba.org/register

#47 (S5E9) Abby Despins on Education, Connection, and What's in Store Live

What's in Store - Abby Despins on Education, Connection, and What's in Store Live In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, IDDBA's new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead. Abby shares how years in dairy, including leadership roles at Emmi Roth and Dairy Farmers of Wisconsin (formerly the Wisconsin Milk Marketing Board), shaped her perspective on what manufacturers, retailers, and attendees need most from IDDBA. She discusses the value of stronger connections across dairy, deli, and bakery, why practical and relevant education matters more than ever, and how What's in Store Live is helping bring those categories together around trends at #IDDBA2026. The conversation also explores the attendee experience itself, from Monday Night Party advice and show-floor survival tips to simple habits that help people capture ideas, make meaningful connections, and turn inspiration into action after the show. Looking ahead, Abby shares her goals for strengthening education beyond the show, opening more direct channels for member feedback, and building deeper connections across the full breadth of the IDDBA community. We think you'll come away with a strong introduction to Abby's perspective, her priorities for the Education team, and practical ideas for getting the most from the #IDDBA2026 experience. Registration is open now for #IDDBA2026 in Orlando, June 7–9. To learn more about the show, book your hotel, and register, visit IDDBA's website: iddba.org/register Learn more about What's in Store Live: https://www.iddba.org/iddba-show/programs/whats-in-store-live Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Check out IDDBA's trends publication, What's in Store: https://www.iddba.org/education/trainings/whats-in-store

#46 (S5E8) Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show

Inside IDDBA - Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show In the latest Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan speaks with Voni Woods, retired Giant Eagle executive, IDDBA Chair Emeritus, and a longtime industry leader with an incredibly storied career, discussing the lessons of a lifetime and what she's learned after nearly 30 IDDBA shows. Voni reflects on what kept her coming back, shares why the show stood apart from other events, and offers practical advice for first-time attendees. Along the way, she talks about supporting women in leadership, building vendor relationships over time, and the moment she first saw that IDDBA was truly a community. If you are deciding whether to attend the show, bring your team, or get more value from your time onsite, this episode offers a warm and practical perspective from someone who has lived it for decades. Registration is open now for #IDDBA2026 in Orlando, June 7–9. To learn more about the show, book your hotel, and register, visit IDDBA's website: iddba.org/register [https://iddba.org/register] Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org [education@iddba.org]. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership [https://www.iddba.org/membership/join-iddba/membership]

#45 (S5E7) How to Spot the Signals Behind Viral Trends

What's In Store - How to Spot the Signals Behind Viral Trends with Kevin Ryan (CEO, Malachite Strategy and Research, LLC) This month on Fresh Take with IDDBA (What's in Store), Kat Shanahan, Vice President of Marketing and Membership at IDDBA, sits down with Kevin Ryan, Founder and CEO of Malachite Strategy and Research, for a smart, timely conversation about what product innovation looks like in a world shaped by viral trends, fast-moving consumer behavior, and constant digital feedback. As brands face pressure to react more quickly than ever, Kevin explains why the answer is not to chase every trend, but to build a better system for listening, learning, and identifying the signals that actually matter. Together, they explore how companies can separate fleeting online moments from meaningful consumer needs, why the traditional product development cycle is under pressure, and how social listening can help innovation teams stress-test ideas before they invest too far down the wrong path. Kevin also shares practical thinking around microclusters, early-stage concept validation, and the balance between AI-powered tools and human insight, arguing that while technology can help surface patterns, empathy and interpretation still matter most. Along the way, the conversation dives into the difference between watching and truly listening, why consumers rarely hand you the answer directly, and how the best innovators learn to focus on the tension behind behavior instead of the trend itself. If your team is trying to move faster without losing focus, this episode offers a thoughtful framework for building products that are both relevant and resilient. To hear more from Kevin, check out his article, Innovation at the Speed of TikTok, in the 2026 edition of What's in Store. Head here to read your copy: https://www.iddba.org/education/trainings/whats-in-store [https://www.iddba.org/education/trainings/whats-in-store] Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership [https://www.iddba.org/membership/join-iddba/membership] Registration is open now for #IDDBA2026. We'll see you in Orlando, June 7–9. To learn more about the show, book your hotel, sign up for updates, and register, visit IDDBA's website: https://iddba.org/register [https://iddba.org/register]