WinsDay

AI PR and Buyer-Focused Growth for B2B Brands

A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time.This week on WinsDay, we’re talking about what actually makes people pay attention and trust brands in 2026.Joining Jessie Lizak live:Rafe GomezCo-Owner of VC Inc. MarketingRafe will be discussing why founders and CEOs need to stay relentlessly buyer-focused while building and scaling their companies instead of getting distracted by vanity metrics and internal noise.Jonathon NarveyFounder & CEO of Mind Meld PRJonathon will break down why PR is no longer optional in the AI era, plus the real difference between paid media and earned media and how businesses should think about both moving forward.Topics include:• Buyer-Focused Leadership for Business Growth• Building Customer-Centric Brand Strategy• AI’s Impact on Modern PR• Paid Media vs Earned MediaIf you’re trying to grow a business, build authority, or stay relevant in a world where attention is getting harder to earn, this is the conversation to be in.Register now and join us live.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0VQbW0tc0UtdWp4NGdtbHI5bmpkS1NQNlQ0UXxBQ3Jtc0tsdk5zYlBFV1BESlZDc3pIM2EzdncwemlwUmc0S1o4TXRxdEFTVkx4QVpEajhoT2gxcXJZWlJXcWhoME1TektOb0pYblZkalZBUkM3LXdKanhQeHp6RkFXbkMxNTVfRXBFSVlrSm1keFBpTEFXdWU4TQ&q=https%3A%2F%2Fstreamyard.com%2Fpal%2Fd%2F6364611272769536&v=kskKmgBmQng]

AI Sales and Search: What’s Changing in B2B Buyer Behavior

Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist.On this episode of WinsDay, Jessie Lizak will sit down with operators who are working in this environment every day to talk through what’s actually happening across sales, search, and buyer behavior.Topics:1. How Better Humans Will Lead AI Sales2. How AI Search Is Changing Buyer Evaluation3. AI Helps You Sell With the Right Tools4. What Makes Businesses Visible in AI SearchJoining the conversation:Christopher Carter, CEO of Approyo, Inc. & MugatuAIChris has worked across more than 55 industries, helping companies navigate SAP, AI, and cloud environments while scaling performance and reducing complexity.Ryan Bailes, Founder & Director of Marketing at Bailes + ZindlerRyan works directly with businesses to improve how they show up online, from website strategy to SEO and AI search optimization, with a focus on what actually drives results.At the center of this discussion is a simple idea:If buyers can’t find you, understand you, or trust what they see, they’re not moving forward.If you’re responsible for growth, pipeline, or visibility, this is a conversation worth being in.Join the conversation:Reveting.com

AI Won’t Save Your Marketing Strategy

AI is being added to marketing teams everywhere. New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly. But the connection to real results isn’t always clear. The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level. This WinsDay, the focus is on what actually drives growth when AI becomes part of the system. Jessie is joined by Michelle Hamilton, who leads AI adoption and change management at AnswerRocket, and Tom Langan, founder of Talex Media and creator of the Legendeering approach. Michelle works with enterprise teams where AI is already in place, and the real work comes down to adoption, alignment, and execution. Tom brings a value-led approach to content, focused on building trust, consistency, and stronger connections with the right audience. Together, this conversation connects AI, marketing, and strategy in a way that reflects how teams actually operate. We’ll cover: 1. The Gap Between AI and ROI 2. Why Reciprocity Drives Better Marketing 3. High Performers Don’t Rely on AI 4. Why Value-Led Brands Stand Out If you’re working with AI and still trying to understand how it ties back to meaningful results, this is a conversation worth tuning into. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

From First Deals to $50M+ and Beyond

Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last. On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow. Kris shares his journey from sales rep to building Sendoso into a category leader, offering a firsthand look at how sales strategy evolves as companies scale. The conversation explores how AI-powered direct mail and gifting help sales teams cut through noise, create meaningful engagement, and move deals forward in competitive markets. Mariam brings deep experience in scaling B2B SaaS companies from $50M to $100M+ ARR. She focuses on building AI-driven demand generation systems, aligning product-led growth with enterprise GTM strategy, and creating marketing engines that produce a predictable pipeline. She also addresses a common issue in growth teams, over-reliance on CRM data, which often leads to missed demand signals and weaker pipeline performance. Together, the discussion explores: 1. AI-Powered Direct Mail for Sales Teams 2. Over-Reliance on CRM Data Hurts Pipeline Growth 3. From Sales Rep to $100M CEO 4. Why Growth Stalls After $50M This episode focuses on what changes between early traction and scalable growth, from pipeline strategy and demand generation to marketing systems and execution discipline. For founders, revenue leaders, and B2B operators, the conversation offers a clear look at what it takes to move beyond founder-led momentum and build systems that support long-term growth.

AI, Content, and Modern B2B Growth

B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process. Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise, structured, and consistent approaches to marketing and go-to-market strategy. On this episode of WinsDay, Jessie Lizak sits down with Alexander Shartsis, Co-founder and CEO of Skyp.ai, and George Couris, President and CEO of The Pepper Group, to unpack how modern B2B growth actually works right now. Alex brings a builder and operator perspective. From bootstrapping to working with top VCs, raising capital, exiting, and even shutting companies down, he has seen the full lifecycle. Through Skyp.ai, he focuses on helping founders and sales teams run targeted microcampaigns that drive engagement. The conversation dives into how go-to-market strategy with AI is changing execution, how outreach needs to adapt to today’s buyer, and why precision matters more than volume. George brings nearly three decades of experience leading a full-service B2B marketing agency. At Pepper Group, he has worked with companies across industries on branding, lead generation, market expansion, and marketing strategy. He shares how content strategy continues to evolve as buyers become more self-directed, why consistency and clarity outperform scattered campaigns, and how disciplined marketing systems influence investor confidence during due diligence. Together, the discussion explores: 1. Go-to-Market Strategy with AI 2. Evolving B2B Content Strategy for Modern Buyers 3. Effective Outreach for Today’s Market 4. Disciplined Marketing Systems Signal Investor Readiness This episode connects AI-driven execution, content strategy, outreach performance, and marketing maturity into one clear theme: growth comes from structure, relevance, and consistency. For founders, CEOs, CMOs, and B2B marketing leaders, this conversation delivers practical insight on building go-to-market systems, improving outreach, aligning content with buyer behavior, and creating marketing engines that support long-term growth and investor readiness.