AHDB Food & Farming

Is there much demand for pork in Dubai? Plus, why farmers need to tell their story

The AG Show hit the ground running at the Pig & Poultry Fair, catching up with some of the UK’s pig meat exporters and hearing how producer Fergus Howie got his start trading overseas in Dubai. AHDB trade butcher Martin Eccles also breaks down why offal is such a big deal in certain global markets – and how its value can really stack up. Plus, Irish pig producer Shane McAuliffe shares some top tips on owning your farm’s story, whether that’s making the most of social media or getting stuck into your local community. SOME USEFUL BITS (FROM AHDB & BEYOND) Exports | AHDB [https://ahdb.org.uk/exports] The British Pig & Poultry Fair [https://pigandpoultry.org.uk/] Pig Farming in Ireland - McAuliffe Pig Farms [https://mcauliffefarms.ie/pig-farming-in-ireland/] GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk [agshow@ahdb.org.uk]. Sign up to the AHDB Preference Centre [https://preferencecentre.ahdb.org.uk/en-gb/Home/Index] so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alerts

Milk championed by student athletes, Let's Eat Balanced continues and the 200-acre gamble

The AG Show is hitting its half-year mark, and we’re kicking things off with the BUCS Super Rugby Milk Championships - where student athletes are getting a proper look at why dairy still earns its place on the team sheet. Turns out, milk’s doing a lot more than just filling your tea mug. We also break down what an Advertising Standards Authority ruling means for AHDB’s Let’s Eat Balanced campaign - and why it’s sticking around. And we’re back with part two of our chat with Cornish beef and sheep farmer Will Whiting, as he shares what it’s really been like taking on the 200-acre farm next door. Missed the first half? Go and catch up in the revious episode - trust us, it’s worth it. SOME USEFUL BITS (FROM AHDB & BEYOND) Milk Every Moment | AHDB [https://ahdb.org.uk/milk-every-moment] BUCS British Universities & Colleges Sport (BUCS) [https://www.bucs.org.uk/] Home - Let's Eat Balanced [https://letseatbalanced.com/] Fursdon Farming - YouTube [https://www.youtube.com/@FursdonFarming] GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk [agshow@ahdb.org.uk]. Sign up to the AHDB Preference Centre [https://preferencecentre.ahdb.org.uk/en-gb/Home/Index] so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alerts

Would you buy the farm next door? Plus, African swine fever contingency and sweet potato imports

It’s a 200‑acre leap of faith for one of our guests on this episode of The AG Show, after they took the plunge and snapped up the neighbouring land and buildings. Cornish sheep and beef farmer Will Whiting joins us to talk about what tipped him over the edge - and how a friendly wager with fellow YouTuber Cammy Wilson is spurring him on. We also dig into how pig producers, vets, processors and everyone in between can get the most out of AHDB’s Workshop in a Box – a handy digital toolkit designed to help build a solid African swine fever contingency plan. Plus, why does the UK look so tempting to sweet potato growers over in North Carolina, USA? And is there anything British exporters could nick from their playbook? SOME USEFUL BITS (FROM AHDB & BEYOND) Fursdon Farming - YouTube [https://www.youtube.com/@FursdonFarming] ASF contingency planning: Workshop in a box for pig farms and vets | AHDB [https://ahdb.org.uk/asf-contingency-planning-workshop-in-a-box] North Carolina Sweetpotato Commission | Home [https://ncsweetpotatoes.com/] GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk [agshow@ahdb.org.uk]. Sign up to the AHDB Preference Centre [https://preferencecentre.ahdb.org.uk/en-gb/Home/Index] so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alerts

Farming and rewilding - a tale of two ecosystems! Plus, the Pork Environmental Roadmap

The AG Show team catch up with filmmaker James Dawson and one of the two farmers at the heart of his new film, Derek vs Derek. The documentary looks at what happens when two very different approaches to managing land meet - quite literally - on opposite sides of a Devon lane. James asks a simple but provocative question: What’s it like living next door to Britain’s most notorious rewilder? We hear from Derek Banbury, a dairy and beef farmer who’s had a front‑row seat to watching his neighbour, former sheep farmer Derek Gow, drastically change how his land is used by reintroducing endangered species as part of a major conservation project. The team also get into the Pork Environmental Roadmap, breaking down what it means and how it sets out a shared, evidence‑based plan to help drive environmental progress across the pork industry. SOME USEFUL BITS (FROM AHDB & BEYOND) Derek vs Derek | What's it like to live nextdoor to Britain's most notorious rewilder? [https://www.derekvsderek.com/] The Pork Environmental Roadmap | AHDB [https://ahdb.org.uk/the-pork-environmental-roadmap] GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk [agshow@ahdb.org.uk]. Sign up to the AHDB Preference Centre [https://preferencecentre.ahdb.org.uk/en-gb/Home/Index] so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alerts

Great British Beef Week at The Farmer's Dog pub and a farm data time saver

The AG Show links up with Jeremy Clarkson’s pub, The Farmer’s Dog, for a chat about Great British Beef Week. We catch up with head butcher Charlotte Kingham, who shares her top tips for picking the perfect steak – plus a bit of behind-the-scenes gossip about what life’s really like at the pub when the cameras aren’t on. Elsewhere in the episode, AHDB might just be tackling one of farming’s biggest headaches: entering the same data over and over again. Input once, use many times is the aim of the Farm Data Exchange, and project lead Adam Short joins us to explain how the proof-of-concept pilot has been going. And with spring marathon season in full swing, we’ve also got a bit of running chat. SOME USEFUL BITS (FROM AHDB & BEYOND) Great British Beef Week | AHDB [https://ahdb.org.uk/great-british-beef-week] The Farmer's Dog - Jeremy Clarkson’s proper British pub [https://thefarmersdogpub.com/] – KNGM Sportswear [https://kngmsportswear.com/password] Proof of concept pilot demonstrates AHDB’s Farm Data Exchange is viable and supported by industry | AHDB [https://ahdb.org.uk/news/proof-of-concept-pilot-demonstrates-ahdb-s-farm-data-exchange-is-viable-and-supported-by-industry] GET IN TOUCH Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk [agshow@ahdb.org.uk]. Sign up to the AHDB Preference Centre [https://preferencecentre.ahdb.org.uk/en-gb/Home/Index] so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alerts