The AI Report Live with Liam Lawson

AI Agents Fail at 95%—Here’s How Salesforce Fixes Trust | Ariel Kelman

Subscribe to the newsletter — https://newsletter.theaireport.ai/subscribeBook Enterprise Training — https://www.upscaile.com/Salesforce CMO Ariel Kelman reveals how customer-centric marketing, AI agents, and trust shape the future of enterprise technology. Learn leadership lessons from Amazon, MicroStrategy, and building marketing teams that embrace AI innovation at scale.In this exclusive interview recorded at Dreamforce, Ariel Kelman—President and Chief Marketing Officer at Salesforce—shares his journey from data warehouse consultant to leading marketing at one of the world's most influential enterprise software companies. Discover how the "have you talked to customers" philosophy from Amazon's Andy Jassy transformed his approach to B2B marketing, and why trust has become the cornerstone of successful AI agent deployment.Ariel breaks down the evolution of AgentForce, Salesforce's AI agent platform, and explains why enterprise AI requires more than impressive demos—it demands accuracy, security, and customer success at scale. You'll learn practical insights about hiring for intellectual curiosity over technical skills, building transparent resource allocation systems, and why failure is "the inseparable twin sister of innovation."⏱️ TIMESTAMPS:0:00 - Introduction1:03 - From Data Warehouse Consultant to CMO: Career Journey2:50 - Andy Jassy's Customer-First Philosophy at Amazon4:08 - The Foundation of Customer Success in Marketing5:46 - Trust, CRM, AI, and Data: The Four Pillars7:20 - Building Trust as a Marketing Leader8:56 - Introducing AI Agents to Enterprise Customers10:31 - What Trust Really Means in AI12:02 - President + CMO: The Dual Role Explained13:11 - Training Teams Through Inspiration, Not Just Education14:52 - Hiring for Intellectual Curiosity and Humility17:04 - Creating a Culture Where Failure Leads to Innovation18:45 - How Leaders Use AI Daily at Salesforce20:09 - The Joy of Product Marketing20:50 - Why Do You Do What You Do?💡 KEY TAKEAWAYS:Why customer obsession beats technology-first marketing every timeHow to build trust in AI agents for enterprise deploymentThe hiring questions that reveal intellectual curiosity and low egoWhy 95% accuracy isn't good enough for customer-facing AIHow Salesforce uses 17 customer success stories to market AgentForceThe difference between consumer AI and enterprise AI grounded in dataWhy transparency in resource allocation builds team trust🎤 ABOUT ARIEL KELMAN:Ariel Kelman is the President and Chief Marketing Officer at Salesforce, where he leads global marketing strategy for CRM, AI, and enterprise technology solutions. Previously, he held leadership roles at Amazon Web Services, Oracle, and MicroStrategy, bringing over 20 years of experience in B2B technology marketing and sales engineering.📢 RELATED VIDEOS:Mia Jordan, GTM AI Executive at Salesforce (https://youtu.be/pFOAlZNL_U0?si=2BMuatBIpC0biXZ0)Saket Srivastava, Asana CIO (https://www.youtube.com/watch?v=0TryfgNj3D4&t=1s)🏢 ABOUT THIS SERIES:This interview is part of our Dreamforce leadership series, featuring conversations with C-suite executives shaping the future of enterprise technology, AI innovation, and customer experience.#Salesforce #CMO #AIAgents #AgentForce #MarketingLeadership #EnterpriseAI #B2BMarketing #CustomerSuccess #TrustInAI #Dreamforce #TechLeadership #ProductMarketing #CRM #AIInnovation #MarketingStrategy

Government 2.0: How AI Agents Create Smarter Human Services | Salesforce’s Mia Jordan

⚡️ Enterprise Training — upscaile.com🤝 Join the Newsletter — newsletter.theaireport.ai/subscribeIn this episode, we delve into AI in government transformation, digital innovation in the public sector, and the future of work in an AI-driven world. Our guest, Mia Jordan — a former Chief Information Officer (CIO) turned AI GTM Executive at Salesforce — reveals how artificial intelligence, automation, and data-driven decision-making are powering the next wave of digital transformation in government. She shares insights on how public-sector innovation, customer experience (CX), and platform thinking are redefining how agencies operate. You’ll learn how AI strategy, leadership, organizational culture, and AI skills training enable smarter, more connected systems — shaping the next generation of digital government, enterprise AI adoption, and citizen-centric service delivery.We dive into:1. How government can use AI to deliver citizen-first services and customer-like experiences2. Why CIOs are central to blending IT, business, and AI strategy across large organizations3. The “platform mindset” — building once and scaling across multiple departments4. How AI can shorten onboarding time and make training radically more efficient5. Practical steps for employees and leaders to upskill with free AI training (Trailhead)6. Building a learning culture where AI adoption starts from the top down7. Career advice for recent grads entering the AI-driven workforceChapters00:00:00 Intro – The art of authentic conversation00:01:00 How to design government systems that treat citizens like customers00:03:00 CIO insights: blending business, IT, and AI00:05:00 The future of work and how AI is changing employee roles00:06:30 How to learn AI fast – Trailhead and free upskilling00:07:40 The value of grunt work in the age of automation00:09:30 AI onboarding: training employees faster and smarter00:10:40 Culture and leadership in successful AI adoption00:12:10 AI learning cohorts: building confidence and curiosity00:14:30 Measuring AI success: education, engagement, and feedback loops00:15:30 Lessons from government and innovation inside Salesforce00:17:40 What new grads should learn from sales and relationship building00:19:10 Why she does what she does – being a catalyst for change📬 Get in TouchLinkedIn: https://www.linkedin.com/in/not-the-f1-driver-liam-lawson/Mia Jordan — https://www.linkedin.com/in/mia-jordan-07192852/

Asana CIO | The Playbook for Human x AI Collaboration

Connect with Saket Srivastava: https://www.linkedin.com/in/saket-srivastava-84069711/ 👉 Asana CIO Saket Srivastava joins Liam Lawson to unpack why the future is about **collaboration over autonomy** in AI. He shares how Asana’s Work Graph underpins AI features like Smart Chat, AI Studio, and the new **AI Teammates** (with human-in-the-loop checkpoints and enterprise controls), and explains the evolving role of the CIO from back-office technologist to strategy co-creator. Saket gets specific on IT–HR partnership for AI transformation, surveying employee readiness, building an internal AI council, balancing experimentation with measurable impact, and coaching teams through change. They also tackle job displacement realistically, discuss building an AI-first culture, and end with Saket’s personal motivations, strengths, and where he’d improve. 📚 Chapters 00:00 Welcome & setup 01:31 What Asana is & the CIO role 04:39 How the CIO role changed from 2024 → 2025 06:11 What makes a great CIO (three-level framework) 09:15 What are Asana AI Teammates? 12:42 Why autonomy isn’t the goal; context, checkpoints, control 14:48 Asana’s AI suite (Smart Chat, AI Studio, Teammates) 15:04 The Work Graph model & “pyramid of clarity” 18:31 Human-in-the-loop in practice (IT ticketing, campaign strategist) 20:50 Natural-language collaboration & explainability 22:01 Where AI Teammates underperform & the data hurdle 25:30 Change management & the IT–HR partnership 29:08 Baseline survey: excited-but-stuck employees 32:14 Bottom-up innovation + top-down direction 33:39 AI council, show-and-tells, and grassroots adoption 36:12 Balancing innovation with impact (don’t kill experiments with ROI) 37:24 Addressing fear vs. optimism; why leaning in matters 40:08 Generational readiness & learning paths 43:03 The future of work: augmentation over dystopia 44:31 Saket beyond tech; problem-solving DNA 46:45 Strengths & what he’d improve as a leader 48:59 Why Saket does what he does 📰 Join the Newsletter: [https://newsletter.theaireport.ai/subscribe] ⭐️ Get Enterprise Training: [https://www.upscaile.com/corporate-training]

Why the Real Robotics Revolution Starts in the Midwest — Not Silicon Valley | Josh Furstoss

Connect with Josh Furstoss: https://www.linkedin.com/in/josh-furstoss/ Follow Josh on X: https://x.com/josh_furstoss 👉 In this episode, Liam Lawson sits down with Josh Furstoss — founder of Spinout Studios and former CEO of Incued — to unpack his journey from cleaning blood off walls in a grocery store meat department to building and exiting a data intelligence startup. Josh shares his wild early job stories, how curiosity and enthusiasm launched his tech career, and the lessons learned working with government agencies on large-scale security projects. They dive deep into the creation and mission behind Incued, the moral drive for financial transparency, and Josh’s new focus with Spinout Studios — helping corporations turn dormant IP and data into profitable spinouts. The conversation also explores wealth, purpose, robotics, the future of work, and what truly brings peace and meaning after an exit. 📚 Chapters 00:00 Early Jobs and Wild Grocery Store Stories 04:40 Learning Sales at Best Buy and Samsung 08:10 Breaking Into Tech Through Cold Outreach 12:00 Corporate Life, Security Projects, and the FBI 17:10 Learning Value and Realizing Undervaluation 21:00 First Startup Failures and Founding Incued 25:20 Building Truth and Transparency Into Fintech 27:40 Anger, Pain, and Finding Purpose Post-Exit 33:30 Wealth, Status, and the Myth of Success 38:05 Building Spinout Studios — Founders vs Consultants 43:00 The Art of Spinouts and Niche Innovation 47:30 Midwest Private Equity Culture vs SF Startups 51:45 The Future of Robotics and Specialized Automation 53:40 Loneliness, AI Companionship, and Human Connection 56:27 The Future of Work and Economic Displacement 01:02:20 Why Josh Does What He Does 📰 Join the Newsletter: https://newsletter.theaireport.ai/subscribe ⭐️ Get Enterprise Training: https://www.upscaile.com/corporate-training

How Cory Scaled to 36 VAs in 11 Months (With AI & Systems)

Connect with Cory: bluemoso.com [http://bluemoso.com/] linked-agency.com [http://linked-agency.com/] 👉 In this conversation, Cory B shares his journey from early entrepreneurial ventures to founding BluMOSA, a LinkedIn agency dedicated to inspiring everyday individuals to find their voice and start their businesses. He reflects on the lessons learned from his early ventures, the importance of building strong team culture, and his approach to risk management. Cory also dives into the role of personal branding, the impact of outsourcing and AI on the future of work, and why being self-focused—not selfish—leads to more meaningful leadership and success. 📚 Chapters 00:00 Inspiring Everyday Entrepreneurs 01:53 Lessons from Early Business Ventures 07:01 Navigating Risk and Confidence in Entrepreneurship 13:27 The Accidental Birth of BluMOSA 17:07 Finding Your Voice and Brand Identity 21:28 The Comprehensive Offerings of BluMOSA 24:47 Team Culture and Motivation at BluMOSA 26:09 Leading by Example: The Importance of Hard Work 26:59 Hiring for Trust and Coachability 28:24 The Future of Work: Outsourcing and AI 30:45 Building a Supportive Team Culture 33:23 Vision for Growth: Supporting Families and Communities 35:41 Self-Focused Leadership: Balancing Personal and Team Needs 37:33 Finding Joy in Work: The Role of Passion 40:56 Optimism in the Face of Change: The Future of Work 43:08 Purpose-Driven Work: Why I Do What I Do 📰 Join the Newsletter: https://newsletter.theaireport.ai/subscribe ⭐️ Get Enterprise Training: https://www.upscaile.com/corporate-training