The AI Report Live

Sign up to Orbit Flows here: orbitflows.com?via=theaireport [http://orbitflows.com/?via=theaireport] Summary In this conversation, Ethan Reeves shares his journey from a young programmer to co-founder of Orbit Marketing, discussing the evolution of AI and its impact on marketing. He emphasizes the importance of email marketing, trust, and authority in building successful businesses. Ethan also delves into the challenges of navigating the SaaS landscape, the significance of having a structured process in place, and the joy of creating and building products that provide value to users. Chapters 00:00 Introduction to Ethan Reeves and His Background 02:57 The Evolution of AI and Machine Learning 05:36 Founding Orbit Marketing and Its Journey 08:43 The Power of Email Marketing and Newsletters 11:31 Trust, Authority, and Credibility in Email Marketing 14:09 The Role of Personal Stories in Newsletters 17:23 Orbit Marketing's Approach to Client Engagement 20:13 Building Trust Through Value in Email Communication 23:05 The Challenges of Building AI SaaS Products 26:02 The Myth of Easy Software Development 28:58 The Reality of SaaS Valuations and Market Expectations 32:53 Navigating the Vaporware Landscape 35:41 Building a Sticky Software Product 37:31 The Evolution of OrbitFlows 39:22 The Power of Context in AI 42:02 Creating Value and Reducing Friction 44:28 The Importance of Stickiness in Software 46:00 Execution and Vision in Startups 49:56 The Pace of Development 56:56 Aiming for the Stars: The Future of OrbitFlows Sign up for the newsletter: https://newsletter.theaireport.ai/subscribe Join the community: https://www.skool.com/the-ai-report-community/about

🔗 Connect with Chris here [https://boulderseomarketing.com/ai-and-seo-guide-and-best-practices/?utm_source=newsletter&utm_medium=email&utm_campaign=ai_report&utm_id=Ai+Report] In this podcast episode, Chris Raulf shares his extensive journey in the SEO industry, starting from his early days in 1996 to the present, where he emphasizes the transformative impact of AI on search engine optimization. He introduces the concept of Generative Engine Optimization (GEO) and discusses the importance of E-E-A-T principles in creating valuable content. Chris also contrasts white hat and black hat SEO strategies, explains the shift from traditional SEO to content marketing, and highlights the evolving landscape of search engines and content distribution. He addresses the implications of AI on search traffic and shares insights on micro SEO strategies and the role of directories and featured profiles in enhancing online visibility. Finally, Chris reflects on the future of SEO and the importance of continuous learning in a rapidly changing environment, driven by his passion for the field. Takeaways Chris Raulf transitioned into SEO after years in marketing roles. Generative Engine Optimization (GEO) is a new term gaining traction. E-E-A-T principles are crucial for ranking high in search results. White hat SEO strategies comply with Google's guidelines, while black hat strategies do not. The shift from SEO to content marketing is significant in today's landscape. Search engines are evolving to index content from various platforms. AI is changing how search traffic is generated and managed. Micro SEO strategies involve creating superior content using AI insights. Directories can enhance visibility if they rank well in search results. Continuous learning is essential to stay ahead in the rapidly evolving SEO landscape. Titles The SEO Journey: From 1996 to Today Generative Engine Optimization Explained Sound bites "I just decided after reading a horoscope." "Search everywhere optimization is the new SEO." "Impressions go up, clicks stay the same." Chapters 00:00 Introduction to SEO and Chris Raulf's Journey 02:58 Understanding Generative Engine Optimization (GEO) 05:52 The Importance of E-E-A-T Principles in SEO 08:32 Navigating Domain Authority and Trustworthiness 11:18 Content Creation: Quality Over Quantity 14:14 Transitioning from SEO to Content Marketing 16:54 The Evolution of Search Engines and User Behavior 19:29 Search Everywhere Optimization: A New Approach 22:22 The Impact of AI on Search Volume and Traffic 25:14 Micro SEO Strategies and AI Integration 28:27 Creating a Hybrid Content Strategy 31:39 Maximizing Content Value Through AI Tools 33:02 Understanding Robots.txt and LLM.txt 35:42 Leveraging Featured.com for Personal Branding 38:58 The Role of Directories in SEO 43:12 International Perspectives on SEO Trends 47:03 The Future of AI in SEO 50:41 Continuous Learning in a Rapidly Evolving Field 55:37 Passion for SEO and Its Impact on Career

🎯 Replace Influencers with AI? This Guy Already Did. This week on The AI Report, host Liam Lawson chats with Andrew DiLullo—performance marketer and founder of AdCrunch Digital—about how AI is transforming ad creative right now. Andrew walks us through his full stack: from pulling TikTok scripts to feeding ChatGPT, generating AI spokespeople with Arcads, and scaling UGC videos at $20 a pop. No fluff, just the full system. We also get into: • The fall of traditional influencers • Real vs fake UGC—can you tell anymore? • Why Meta’s push for AI-only ads might backfire • The ethics of “making up” testimonials with GPT • What AI still can’t do (yet) Whether you’re a founder, creative, or just AI-curious, this one’s a masterclass. 💡 Read The AI Report (it’s free): https://theaireport.beehiiv.com/subscribe 📩 Want to work with Andrew? Visit https://adcrunchdigital.com

This week on The AI Report, Liam Lawson is joined by Eric Sui—indie hacker, AI builder, and creator of Agents Playbook—to talk about designing with agents instead of apps. Eric breaks down how he moved from casual GPT-3 experimentation to building structured AI workflows that solve real problems. They dig into agent UX, why many AI tools fall short, and how indie builders can actually move faster by thinking in systems. Also in this episode: • Why agents are more than just automations • How no-code stacks can launch powerful workflows • Lessons from “building in public” on Twitter • How to find product ideas in your own frustration • The future of indie AI projects and agent-led design Whether you’re trying to build smarter tools or just want to understand how agents are reshaping what software can do, this episode is packed with insight. Subscribe to The AI Report: https://theaireport.beehiiv.com/subscribe Join the community: https://www.skool.com/the-ai-report-community/about Chapters: (00:00) Intro to Eric Sui (01:12) Hacking on GPT-3 Before It Was Popular (03:05) Where AI Products Go Wrong (04:56) User Experience for Agents (06:29) Thinking in Systems, Not Features (08:15) How LLMs Shift the Tool Paradigm (09:53) Launching With No-Code + GPT (11:27) Product Validation as Self-Therapy (13:10) Getting Better Feedback Faster (14:52) Public Building as a Strategy (16:47) Twitter Feedback Loops (19:01) Starting From Zero Audience (20:45) Workflow Design and Mental Models (22:39) How to Think With Agents (24:26) Indiehacking, Investment, and Staying Lean (26:11) Staying Close to Your Problem Space (27:53) Teaching Builders Through Agents Playbook (29:45) What’s Next for Eric (31:22) Where to Connect

This week on The AI Report, Liam Lawson is joined by Quinn Favret, co-founder and COO of Tavus, to explore how digital humans are reshaping communication across industries. Quinn shares how Tavus is building AI agents that can engage in real-time, emotionally intelligent conversations—complete with facial expressions, dynamic tone, and personalized responses. The goal isn’t just automation. Its presence. And Quinn believes AI might actually help humans connect more deeply, not less. They dig into how Tavus trains its models, where conversational AI is already creating real impact, and what it takes to design an experience that feels human, without trying to be one. Also in this episode: • Why the uncanny valley is a storytelling challenge • What it means to create “brand as soul” • How Tavus enables sales, HR, education, and therapy • Why cultural nuance and context matter more than realism • The role of AI in making communication more accessible This is a forward-looking episode for anyone building or using AI to solve problems that rely on trust, attention, and human connection. Subscribe to The AI Report: https://theaireport.beehiiv.com/subscribe Join the community: https://www.skool.com/the-ai-report-community/about Chapters: (00:00) Intro and Quinn’s Background (01:03) Engineering, Startups, and YC (03:20) From ML Forecasting to AI Video (05:08) How Tavus Got Started (06:21) Launching During COVID (07:28) What Tavus Actually Does Today (09:05) Real Use Cases in Sales, Healthcare, and Media (11:35) Developer Tools and Agentic Systems (12:31) Building Machines That Adjust to Us (14:39) What Makes a Conversation Feel Real (16:46) Cultural and Contextual Communication (17:52) How AI Understands People Over Time (20:45) Could AI Be Better at Talking Than We Are? (23:03) Why AI Therapy Isn’t as Crazy as It Sounds (24:40) The Art of Listening and Speaking (28:33) How Quinn Practices Communication in Life and Work (30:41) The Meaning Behind the Tavus Brand (33:29) Tech, Storytelling, and Soul (35:27) UX Gaps and Human Expectations (36:43) Tavus in Context: Not Just Avatars (38:23) What an AI-Powered Future Might Look Like (40:04) Balancing Tech and Humanity (41:19) Quinn’s “Why” (44:54) Where to Connect