As You Should

10. What I'm learning & where I'm going

Omg!! We have reached the end of Season 1 already, like what?!! 10 episodes in, and I’m so beyond grateful for everyone whose tuned in each week to listen to me yap. I wanted this last episode to really tie it all together, and so I thought what better way to close this first chapter than to go back to how it all started. I talked about all the reasons I pushed off starting the podcast, and all my fears going into it in Episode 1. After 10 episodes, I’m deep diving into what I learned, what I loved, what I didn’t love, and what’s coming next for you in Season 2. Season 2 will launch sometime this summer, and so if you’re not already subscribed, now is the time to do so!! As You Should subscribers will be the first to know when Season 2 is coming, and also have a chance to give their input for the episodes! Sign up to be notified of Season 2, AND get inside access to the making of the next season! If you loved the first Season, it would mean the world to me if you could also leave a review & share your favorite episode with a friend who needs it right now. Although Season 1 is coming to a close, be on the lookout for emails from me over the next few months! This podcast has truly been created with you and mind, and so your input about what you loved and what you want more of is greatly appreciated! Why am I getting emotional rn… okay keeping this short and sweet Thanks for listening to another episode of As You Should! And I’ll see you back here soon for Season 2!! xo, Maddy 👉 If this landed, subscribe below so the next one shows up in your inbox. Already subscribed? Keep the vibes going and browse past episodes. [https://madisonbethune.substack.com/s/as-you-shouldhttps://madisonbethune.substack.com/s/as-you-should] 👉 Let’s be friends on Instagram! [https://www.instagram.com/asyoushouldpodcast_/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com [https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

09. How to get over yourself & level up your brand

We have SUCH a fun guest for today’s episode, Sara at BTL Copy [https://substack.com/profile/73066000-sara-at-btl-copy]. Sara Joelle is a copywriter and marketing mentor specializing in website copywriting, marketing consulting, cheeky humor, and bad hair days. Using her sales-focused storytelling method and her unwavering obsession with writing copy that consistently gets results, Sara helps brands and businesses of all shapes and sizes connect with their ideal clients, increase their revenue, and gain the confidence they need to lead their brand to their next success story. As an extrovert by nature and personal-client-cheerleader by choice, Sara’s someone you’d really benefit from having in your corner. In today’s episode, Sara is here to give us all the tough love we know we need on how to get over ourselves and start showing up authentically online. Some topics covered in this episode: * What does professionalism even mean when you’re your own boss? * How to use Instagram stories effectively to drive business & get clients * The trends Sara see’s in photographer’s marketing after writing countless photographers website copy. * How to stop feeling cringe when creating content * The mindset shift needed to grow a successful business How to connect with Sara: Website: www.betweenthelinescopy.com [http://www.betweenthelinescopy.com/] Podcast: www.betweenthelinescopy.com/podcast Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe [http://www.betweenthelinescopy.com/subscribe] Website copy course: www.betweenthelinescopy.com/site-series [http://www.betweenthelinescopy.com/site-series] Freebies: www.betweenthelinescopy.com/free-stuff [http://www.betweenthelinescopy.com/free-stuff] Newsletter subscription: www.betweenthelinescopy.com/swipe-file [http://www.betweenthelinescopy.com/swipe-file] Instagram: www.instagram.com/btlcopy [http://www.instagram.com/btlcopy] Substack: www.btlcopy.substack.com [http://www.btlcopy.substack.com/] Oh, and fun fact! Sara wrote my website which we talk about a lot too. Click here [https://maddybethunephoto.com] to see for yourself. If you loved this episode, you’re gonna want to check out: Thank you for listening to another episode of As You Should, and I’ll see you next week in the last episode for Season 1!! xo, Maddy Resources: Let’s be friends: https://www.instagram.com/asyoushouldpodcast_/ [https://www.instagram.com/asyoushouldpodcast_/] Subscribe to get future episodes straight to your inbox: https://madisonbethune.substack.com/?utm_campaign=profile_chips [https://madisonbethune.substack.com/?utm_campaign=profile_chips] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com [https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

08. What I Do Before I Ever Pick Up My Camera

How you interact with your couples behind the scenes matters just as much (if not more) as your creative eye & experience using a camera. If you’re not creating a comfortable environment for your clients, how will you ever get photos where they look & feel comfortable?!! It just doesn’t add up. As photographers, our job is so much more than taking photos. It’s a balancing act between being a director, a guide, a friend and a creative allll at the same time, and that’s what we’re talking about here today. Resources from today’s episode: * Grab the Boston Engagement Location Guide [https://maddybethunephoto.com/boston-engagement-location-guide] for yourself! * Read more about how I help couples feel comfortable in front of the camera in this blog post [https://maddybethunephoto.com/how-i-help-couples-feel-comfortable-in-their-wedding-engagement-photos/]. * Submit a question for future episodes [https://madisonbethune.substack.com/p/submit-a-question-for-the-podcast] * See my engagement session work on Instagram [https://www.instagram.com/maddybethunephoto/] 👉 Want 1:1 support for your photography business?! Book a 1-hour mentorship call where you’ll get my eyes on your business, and leave with actionable steps to move forward with clarity. Book your call here! [https://hello.dubsado.com/public/appointment-scheduler/68b9c4fb4268f3fd0266fa8f/schedule] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com [https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

07. So you want to start a creative business...

If you’ve ever thought about starting a creative business but immediately felt overwhelmed by where to begin… you’re not alone! I get messages about this all the time. People have an idea — photography, baking, vintage reselling, design, handmade products — but the question is always the same: “Okay… but where do I actually start?” When I started my photography business, I didn’t have a perfect plan, a big audience, or unlimited time. But within six months, I had built a fully booked wedding photography business. Not because I did everything right — but because I focused on a few things that actually matter when you’re starting out. In this week’s episode of As You Should, I’m breaking down the first five steps I recommend taking if you want to start a creative business. Resources from today’s episode: Use my Dubsado code: maddybethunephoto for 20% off your first month or year, or click here to learn more. [http://dubsado.com/?c=maddybethunephoto] Not knowing WTF I'm doing but doing it anyway // Episode 1: https://madisonbethune.substack.com/p/01-not-knowing-wtf-im-doing-but-doing [https://madisonbethune.substack.com/p/01-not-knowing-wtf-im-doing-but-doing] You could be getting 400+ inquiries/year by showing up online // Episode 2: https://madisonbethune.substack.com/p/02-how-showing-up-online-could-bring [https://madisonbethune.substack.com/p/02-how-showing-up-online-could-bring] What your client experience is saying about your brand // Episode 4: https://madisonbethune.substack.com/p/04-what-your-client-experience-is [https://madisonbethune.substack.com/p/04-what-your-client-experience-is] Let's be friends: https://www.instagram.com/asyoushouldpodcast_/ [https://www.instagram.com/asyoushouldpodcast_/] Subscribe to get future episodes straight to your inbox: https://madisonbethune.substack.com/?utm_campaign=profile_chips [https://madisonbethune.substack.com/?utm_campaign=profile_chips] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com [https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

06. Answering All of Your Social Media Questions

You asked & I’m answering! In this week’s episode of As You Should, we’re having a candid conversation about how and why to use social media to marketing your business In this episode we’re diving into: * How you can use social media to market your small business and grow an engaged community * What showing up consistently can look like * How to come up with content ideas people actually want to see And sooo much more :) Why this matters I’ve used social media to market my photography business since day 1, and it’s the sole reason I was able to grow, quit my corporate job in 6 months, and work with aligned clients on repeat. Saying “you’re bad at social media” is like saying you’re bad at painting, or singing, or any other skill — you can get better with practice! Now more than ever it’s so important to understand how to use social media to market your business since it’s where your dream customers are every single day, and this episode will give you the tools to view your social media presence with a fresh perspective. RESOURCES: Speaking of social media, if we’re not friends already what are we doing!?! Click here [https://www.instagram.com/maddybethunephoto/tagged/] to be friends on Instagram. Submit a question for future episodes: https://madisonbethune.substack.com/p/submit-a-question-for-the-podcast [https://madisonbethune.substack.com/p/submit-a-question-for-the-podcast] Subscribe to get future episodes right to your inbox: https://madisonbethune.substack.com [https://madisonbethune.substack.com] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com [https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1]