Built To Be Seen Podcast

S4 E1 Teaser Intro: For People Ready to Show Up

After three seasons as The Brand You Podcast, Caz and Toby are back - and this time, everything has a new name. In this teaser episode, they get honest about why the rebrand happened. The conversations, the audience, and the mission has all evolved beyond what the old name could hold, and Built To Be Seen finally says what the podcast has always been about. Personal branding isn't really about branding anymore. It's about visibility, courage, identity, and showing up in a way that actually means something. Built speaks to the intentional, strategic work that goes into being known. To Be Seen speaks to the confidence, presence, and willingness to stop hiding that makes it all possible. Together, it's a philosophy, and in this episode, Caz and Toby unpack exactly what it means to them. Season 4 is an upgrade. Expect more honest takes, deeper conversations, and a whole lot less waiting until you feel ready. Whether you want to be known for what you're brilliant at, show up without the cringe, or build a visibility that actually leads somewhere, you're in the right place. Welcome to Built To Be Seen.

S3E10: The Energetics of Personal Branding & The Law of Attraction

In this episode, Caz and Toby dive into the real Law of Attraction, not the “light a candle and hope for the best” version, but the grounded, practical kind where your thoughts, emotions, and energy shape your behaviour, and your behaviour shapes your opportunities. They unpack how the energy you project online becomes a magnet for the people and possibilities that show up in your world. If your brand is feeling flat, forced, or invisible, this episode hands you the mindset shift that makes everything click. Together, they explore why you can do everything “right” slick content, polished visuals, clear niche, and still feel like no one’s biting. Spoiler: it’s usually an energetic misalignment. They walk through the subtle signs that something’s off, like overthinking every post, attracting people who drain you, or feeling totally out of sync with your message. This is where they break down what “energy” actually means in branding (no incense required) and why alignment is just as crucial as strategy. Finally, Caz and Toby walk listeners through how to realign without blowing everything up. Think: reconnecting with your mission, tweaking your message so it feels like you again, and shifting into a mindset that naturally attracts the right people. When your energy is congruent with your brand, you don’t have to chase opportunities, they start finding you. It’s branding, but with a heartbeat. Follow the podcast on Instagram [https://www.instagram.com/brandyoupodcast/], where you can share all your personal branding questions and queries. Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/caz-grant84/] &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/tobyleeheadshots/] for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Check out Sparkhouse [https://www.sparkhouselincoln.co.uk/] if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces. Welcome to Brand You, the Ultimate Personal Branding Podcast.

S3 E9: New Year Special - A Year in Personal Branding: What 2025 Taught Us (and What to Expect in 2026)

As we come to the end of the year, we wanted to take a moment to say a huge thank you to everyone who’s listened, shared, messaged us, and grown alongside us throughout 2025. Your support, questions, and curiosity have shaped this podcast more than you know 💛 In this New Year special episode, we’re reflecting on how personal branding showed up in 2025 - what evolved, what really resonated, and what mattered most when it came to visibility, confidence, and building trust online. We dive into: * The most popular episodes of the year and why they landed * The topics you wanted to learn more about - straight from your listens, feedback, and DMs * Our biggest takeaways from the conversations we’ve had across Season 3 * The patterns we’re seeing in personal branding right now, and what people are craving more of We also look ahead to 2026, sharing what’s coming next for the podcast, what we’re excited about, and how personal branding is continuing to shift in a more human, values-led direction. If you’ve been building your personal brand this year, or you’re thinking about how you want to show up going forward, this episode is a thoughtful, honest pause before we step into what’s next. Thank you for being part of the Brand You community. Let’s take everything we’ve learned into the year ahead. Follow the podcast on ⁠Instagram⁠ [https://www.instagram.com/brandyoupodcast/], where you can share all your personal branding questions and queries. Follow your hosts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/caz-grant84/] &⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/tobyleeheadshots/] for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Check out ⁠Sparkhouse⁠ [https://www.sparkhouselincoln.co.uk/] if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces. Welcome to Brand You, the Ultimate Personal Branding Podcast - Happy New Year!

Special Guest Episode: From Mop to Media: How Vicki Built a Cleaning Empire With Help From Her Personal Brand

In this special guest episode, we sit down with the incredible Victoria Gordan (Vicki), founder of Pocket Rockets Cleaning, the woman who’s proved that even the most “ordinary” industries can build extraordinary personal brands. With 143K+ TikTok followers, 1.7M likes, and a recent feature on This Morning, Vicki has taken the humble world of cleaning and turned it into a magnetic online presence. We dig into how she did it, why it worked, and what her journey teaches all of us about showing up boldly in our own businesses. Vicki takes us back to the very beginning of Pocket Rocket, the messy, scrappy, “I can’t believe I actually did that” early days, and shares how she slowly realised that she was her brand’s biggest asset. From awkward first videos to building real trust with her audience, she opens up about navigating fear, judgment, and the pressure of being the face of a growing company. We talk visibility, confidence, and the surprising way TikTok turned into a powerful engine for both connection and growth. And then… the scale. From a local cleaning service to a national franchise, Vicki walks us through the “holy sh*t” milestones that changed everything, including that surreal TV moment. She also leaves listeners with her best advice for anyone scared to show up online: how to stay authentic, have fun with your content, and build a brand that not only attracts people but genuinely lifts your business. If you’ve ever thought, “My industry isn’t interesting enough,” this episode will change your mind. Follow Vicki on TikTok [https://www.tiktok.com/@pocketrocketscleaning?lang=en] or LinkedIn [https://www.linkedin.com/in/victoria-gordon-4bb069b7/] to follow her personal branding journey, and check out her website if you need any specialist cleans: https://pocketrockets.org.uk/ [https://pocketrockets.org.uk/] Follow the podcast on Instagram [https://www.instagram.com/brandyoupodcast/], where you can share all your personal branding questions and queries. Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/caz-grant84/] &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/tobyleeheadshots/] for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Check out Sparkhouse [https://www.sparkhouselincoln.co.uk/] if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces. Welcome to Brand You, the Ultimate Personal Branding Podcast.

S3 E8: Build Your Personal Brand in 1 Hour a Day, The 1-Hour Formula That Actually Works

In this episode, Caz and Toby tackle the all-too-common excuse: “I don’t have time to build a personal brand.” Spoiler alert: you do — you just need a simple, intentional framework. They introduce their easy, repeatable personal brand power hour, built around three 20-minute blocks: Connect, Converse, and Create. It’s not about becoming a content monk; it’s about redirecting the time you already spend scrolling into something that actually moves your brand forward. They dig into the first two blocks — connecting with new people and engaging in genuine conversations — and explain why these steps matter more than most people realise. The “20 minutes to new eyeballs” rule helps listeners grow their audience on purpose, instead of posting into the same tiny bubble. Then they break down how authentic, café-style engagement (not cringe, not spammy, not robotic) gets you seen faster than even the most perfectly crafted post. To wrap it all together, they show how the final 20 minutes can effortlessly turn daily interactions into tomorrow’s content without the pressure of perfection. One thought, one takeaway, one call-to-action — boom, done. They close the episode with the mindset shift that changes everything: create before you consume. Because if you’ve got time to scroll, you’ve got time to build a brand that people remember. Follow the podcast on Instagram [https://www.instagram.com/brandyoupodcast/], where you can share all your personal branding questions and queries. Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/caz-grant84/] &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/tobyleeheadshots/] for lots of extra tips and wisdom on personal branding, social media strategy and brand photography. Check out Sparkhouse [https://www.sparkhouselincoln.co.uk/] if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces. Welcome to Brand You, the Ultimate Personal Branding Podcast.