98. How Cassie Built a $45K Launch While Holding Fear and Belief at the Same Time
If you've ever felt like you need to have everything figured out before you can grow your business, this conversation is your reminder that fear and belief can exist together and that expansion is available long before certainty arrives.
This week, I'm joined by bestselling author, kinesiologist, business alignment coach and founder of Love What You Create Podcast, Cassie Mendoza-Jones.
Cassie has been my coach, mentor and trusted guide through some of the most important seasons of my business journey, including helping me create and launch my very first group coaching program.
In this conversation, we explore what it really looks like to grow a business from self-trust rather than pressure, how to create from expansion rather than contraction, and why you don't need to feel confident, high vibe or completely certain in order to move forward.
We also dive into the realities of navigating major life transitions while running a business, including motherhood, divorce, visibility, privacy, launching offers and building sustainable success when life isn't going according to plan.
Towards the end of the episode, Cassie guides us through a powerful EFT tapping exercise designed to help you reconnect with possibility, trust your decisions and move forward with greater calm and clarity.
IN THIS EPISODE WE DISCUSS
* How Cassie transitioned from makeup artist to kinesiologist, author and business mentor
* What kinesiology actually is and how it can support entrepreneurs
* Why creating from expansion often works better than creating from pain
* The mindset behind launching and selling group programs successfully
* Building a $45K launch while raising young children
* Why fear doesn't mean you're on the wrong path
* How to hold fear and self-belief at the same time
* The difference between acting from fear and acting despite fear
* Scaling your business without working more hours
* How to navigate major personal challenges while remaining visible in business
* Privacy, boundaries and sharing personal experiences online
* The signs you're ready to share a personal story publicly
* How to process emotions before turning them into content
* EFT tapping, self-trust and possibility energy
* Creating a business that supports your life rather than consumes it
MEMORABLE QUOTES
> "You can be grateful and ask for more."
> "I don't need to be high vibe to take aligned action."
> "The presence of fear doesn't mean I'm on the wrong path."
> "You can feel fear and still act from belief."
> "Possibility exists whether you're ready for it or not. The work is becoming available to receive it."
Work with Cassie
Cassie Mendoza-Jones is the bestselling author of You Are Enough and It’s All Good, and Aligned and Unstoppable (Hay House), and a kinesiologist, NLP practitioner, business alignment coach, writer and speaker. Working with Cass releases the pressure you're placing on yourself, reconnects you with self-trust, and builds out what’s next for you, steeped in deep belief and big possibility energy.
Website: www.cassiemendozajones.com [www.cassiemendozajones.com]
Instagram: https://www.instagram.com/cassiemendozajones/ [https://www.instagram.com/cassiemendozajones/]
Work with Pamella
✨ One-to-One Coaching HERE [https://www.coachingwithpamella.com/1-1-coaching-with-pamella1]
Private coaching for life coaches who are serious about building a coaching business that actually creates clients, income, freedom, and long-term sustainability.
This work is for coaches who are done puzzling over the same problems and are ready to strengthen their messaging, visibility, sales process, self-concept, and leadership at a much deeper level.
Limited private coaching spaces available.
⚡ Messaging Mastery HERE [https://www.coachingwithpamella.com/messaging-mastery]
The comprehensive messaging program designed to help life coaches communicate their value clearly, define their offer once and for all, create content that converts, and stop sounding like every other coach online.
Inside, we focus on understanding your buyer deeply, articulating your value powerfully, and creating messaging that naturally leads people toward wanting to work with you.
🛫 The Exit Plan HERE [https://www.coachingwithpamella.com/the-exit-plan]
A practical and strategic resource for life coaches who want to transition out of their 9-to-5 with more clarity, intention, and financial stability.
FREE RESOURCES
🎥 Why Your One-to-One Coaching Isn’t Converting Into Clients Webinar HERE [https://www.coachingwithpamella.com/visibility-series-2026]
A free training breaking down the biggest messaging and positioning mistakes keeping talented coaches stuck at low sales, inconsistent clients, and content that isn’t converting.
💻 Visibility Series HERE [https://www.coachingwithpamella.com/visibility-series-2026]
A free visibility training series for life coaches who want to feel more confident showing up online, clearer in their message, and more natural on camera without feeling performative or forced.
📚 The Free Coach Resource Bundle HERE [https://www.coachingwithpamella.com/build-your-business-around-the-9to5-free-resources-sign-up]
A collection of trainings and resources designed to help life coaches strengthen their messaging, visibility, confidence, and client creation skills.
💡 10 Alternatives to Leaving Your 9-to-5 So You Can Get Paid Whilst You Build Your Coaching Business HERE [https://www.coachingwithpamella.com/10alternatives]
A resource designed to help life coaches expand beyond the belief that quitting your job is the only path to building a successful coaching business.
Are we connected on Socials?
Connect on INSTAGRAM [https://www.instagram.com/coachingwithpamella/]
Connect on FACEBOOK [https://www.facebook.com/pamella.pritchard/]
www.coachingwithpamella.com [http://www.coachingwithpamella.com]
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