Built To Lead

The First AI System Every Founder Should Build with Specialist Luke Heka

What if using AI in your business gets to be easier than it looks online? Luke Heka has built over 4,000 automations across 250+ businesses through his agency Sellr, and in this episode, he’s breaking down what actually works when it comes to implementing AI inside a real company.  And the best part is that Luke is a huge advocate for keeping it simple so that you can get AI off the ground and running in just a couple of weeks.  There is so much AI content online that it’s getting harder each day to figure out what works, what’s achievable and what is just marketing for the algorithm. So today, we’re getting into where most founders go wrong when they start with AI, how to identify the part of your business that will being in more money when you learn to automate it, and what an AI specialist role would look like day to day if you’re looking at hiring one. Key moments: 0:00 - The step most founders skip before touching AI (and why everything breaks without it) 5:15 - The fastest way to figure out what’s worth automating in your business 7:56 -  One AI feature that every founder can use that will save them time and money today 10:33 - Most founders are making AI harder than it needs to be 13:42- The build that’s outperforming complex AI systems and is way more simple 14:25 - Luke’s current tech stack 20:00 - How to get AI to do the work for you instead of answering questions 29:40 - Why Luke’s cut his team in half (and what replaced them) 31:54 - When you should hire someone specialising in AI for your business 36:51 - Should you move to Claude? 41:16 - The one role inside every business that AI should be built around 48:42 - The security measures you should have in place when playing with AI 54:03 - What the ‘AI person’ in your team actually does day to day 1:00:00 - How to find the one automation that will move your business forward 1:04:02 - The first three hires Luke would make if he had to start again today 1:08:06 - The mindset shift leaders need before bringing AI into their team If you want to work with Luke or join his next workshop, follow him on IG @mr_heka [https://www.instagram.com/mr_heka/] or Sellr on @selr__ai [https://www.instagram.com/selr__ai/] If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ [https://www.instagram.com/jesswhatman_agentsync/] Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy [https://agentsync.com.au/meet-andy] Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ [https://www.instagram.com/agentsync_/] and ⁠https://agentsync.com.au/ [https://agentsync.com.au/]⁠ [https://agentsync.com.au/%E2%81%A0] And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ [https://www.instagram.com/built.to.lead.podcast/] AgentSync

Build a Team That Tests, Fails and Grows Faster Than Your Competition with Grace Miller

Making decisions on gut feel and hoping something sticks? There's a word for that…. It's called guessing. And it could be costing you more than you think. Grace Miller is the Head of Experimentation and Failure at Diary of a CEO and Flight Story, the team behind one of the fastest growing podcasts in the world, scaling from 100,000 to over 16 million subscribers. And none of that happened by accident. In this episode Grace breaks down why experimentation is the most underrated growth strategy in any scaling business, how to hire for culture before skill, and what to do when someone on your team isn't performing. If you're building a team, scaling a business and tired of making decisions in the dark, this one's for you. Key moments: 2:50: You need to start experimenting in your business today 5:02: Stop hiring for just skills. The culture test DOAC uses to find A-Players 8:30: Why employee generated content is outperforming founder content 21:58: How to build psychological safety so problems surface before they become expensive 24:29: How to build a testing culture across different countries and cultural norms 26:48: They tested for a year with zero results…then one experiment changed everything overnight 33:22: How to use AI to help your team work faster without losing what actually matters 41:25: Tall Poppy Syndrome, is costing Aussie founders and what to do about it 49:29: The one thing founders need to hear before they post their first piece of content If you want to learn more from Grace, you can follow her on  Linkedin: https://www.linkedin.com/in/grace-miller-linked-in/ [https://www.linkedin.com/in/grace-miller-linked-in/]  Instagram: @graceexperiments  [https://www.instagram.com/graceexperiments/] If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ [https://www.instagram.com/jesswhatman_agentsync/] Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy [https://agentsync.com.au/meet-andy] Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ [https://www.instagram.com/agentsync_/] and ⁠https://agentsync.com.au/ [https://agentsync.com.au/]⁠ [https://agentsync.com.au/%E2%81%A0] And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ [https://www.instagram.com/built.to.lead.podcast/] AgentSync

Should You Hire Offshore… or Replace It All With AI? What You Need to Know Before You Do ANYTHING with Marissa Kos

Are you saving AI posts and prompts on IG? Are you using Chat GPT here and there but have no idea what it could look like to actually incorporate it into your business? Or even wondering if you should ditch the team and buy a Mac Mini to build your business with Open Claw? Take a deep breath and listen to this episode. The AI landscape is moving FAST and it can feel very hard to keep up with (and that’s because it is hard to keep up with).  I wanted to chat to someone who has been in the industry from the start. So today I’m sitting down with Marissa Kos (aka The Blonde Bot and founder of MXM), who is helping founders build AI systems, train their teams and actually make it work inside businesses. Key moments: 0:00 - How many human vs AI team members does Marissa actually have  04:17 - The AI struggle - should you use it and do you still need an offshore team? 13:26 - Chat GPT versus Claude 17:29 - The prompt to move everything over to Claude from Chat GPT 20:08 - Is OpenClaw worth the hype? 22:35 - What “AI agents” actually are  25:19 - How agents work together inside a business  28:48 - What an AI workflow looks like inside an existing team  30:08 - What to do when your team resists AI  35:47 - Where to actually start with AI in your business  39:11 - How Marissa uses AI in real life (not just business)  52:48 - Do you need to understand everything as a founder?  58:21 - Using AI as a business knowledge base  1:01:05 - If Marissa had to start from scratch, who would her first 3 hires be? 1:04:48 - The skill that matters most in the AI era  If you want more from Marissa, you can find her here: Instagram @marissa_kos [https://www.instagram.com/marissa_kos/] YouTube @marissa_kos [https://www.youtube.com/@marissa_kos] TikTok @marissa_kos [https://www.tiktok.com/@marissa_kos?_t=ZS-8vxY3DBrSh6&_r=1] Substack www.marissakos.substack.com [http://www.marissakos.substack.com] If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ [https://www.instagram.com/jesswhatman_agentsync/] Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy [https://agentsync.com.au/meet-andy] Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ [https://www.instagram.com/agentsync_/] and ⁠https://agentsync.com.au/ [https://agentsync.com.au/]⁠ [https://agentsync.com.au/%E2%81%A0] And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ [https://www.instagram.com/built.to.lead.podcast/] AgentSync

The Personal Brand Playbook for Time-Poor Founders with Dain Walker

If you’re running a business and you don’t have a personal brand, you’re already behind.  But for most founders they’re already time-poor as it is … creating content and starting a personal brand feels difficult, exhausting and like just another thing to add to their to-do list. Today I sit down with Dain Walker who is the founder and CEO of Rivyl, Host of Agency Podcast and Author of The 90 Day Brand. He’s worked with brands like Culture Kings, Nutrition Warehouse, spoken on stages with Gary Vee and Steven Bartlett, has over 600,000 followers and grown his podcast to over 1 million subscribers. We talk about why most founders don’t get the results they want from their content, why building a brand is no longer optional and the exact steps to make sure you stand out.  You’ll hear:  1:31: Why you need to have founder led content as part of your strategy in 2026.   11:25: The key to building a high performance offshore team regardless of their roles 13:01: How to know when it’s time to hire an EA and what that role should actually do 43:25: The 5 things that block most founders from building a personal brand and how to remove each one 51:44: Why your content isn’t getting traction and how to fix it   58:25: How to build a ‘crowd’ that actually want to engage with your content  1:07:10: The 3 circle exercise that will help you determine your audience, niche and content 1:16:52 How to create a product or service your audience actually want to buy  1:22:54: The leadership mindset shift that will put you back in control of everything Follow Dain over at https://www.instagram.com/dainwalker/ [https://www.instagram.com/dainwalker/] and @agencypodcast_ or over at https://www.rivyl.com/ [https://www.rivyl.com/] Not sure how to start using AI in your business? Want to know what to delegate (and how)?Get your Founders AI Playbook to see exactly which parts of your workflow to automate, keep human, or cut entirely. Download your copy here [http://agentsync.com.au/ai-delegation]. Find out more about building your off-shore team over at ⁠https://www.instagram.com/agentsync_/⁠ [https://www.instagram.com/agentsync_/] and ⁠https://agentsync.com.au/ [https://agentsync.com.au/]⁠ [https://agentsync.com.au/%E2%81%A0] And see behind the scenes of the podcast over at https://www.instagram.com/built.to.lead.podcast/ [https://www.instagram.com/built.to.lead.podcast/] And ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ [https://www.instagram.com/jesswhatman_agentsync/]

How to Find A-Players (and keep them) with Taylor Fielding

Usually you have to choose between scaling and building an epic culture, but TFM Digital is the exception to this.  They were named as one of the best places to work in Australia and landed on the AFR 100 two years in a row.  Today I speak with Taylor Fielding about how he attracts a-players, the biggest mistakes he’s made scaling so quickly and how he’s built a business that allows him to travel more and more every single year (in fact it’s actually an intentional strategy!)  We talk about the hire that nearly blew up the business, why they invest 46% of profits back into their team and the organisational chart you need to implement if you want to scale your own business.  If you've ever hired someone and regretted it, tried to hand off leadership too fast, or told yourself you'll take a real break once things settle down, this one's for you. Key moments: 00:00: The biggest mistakes growing from 1-29 staff  03:58: Where to start if you want to invest in your team  7:52 Attracting, retaining and developing a-players  11:56: How to use your culture to attract the right hires and repel the wrong ones 14:16: The organisational chart every founder who wants to scale needs  17:39 How to use AI to maximise your teams out put (and what not to do)  23:10: The key to setting any senior hire up for success  37:31 Stepping back from the day to day operations AND scaling your business  You can connect with Taylor on LinkedIn [https://au.linkedin.com/in/tfielding92] | Instagram: @taylorfielding | TikTok/Instagram: @tfmdigital Not sure how to start using AI in your business? Want to know what to delegate (and how)? Get your Founders AI Playbook to see exactly which parts of your workflow to automate, keep human, or cut entirely. Download your copy here [http://agentsync.com.au/ai-delegation]. Find out more about building your off-shore team over at ⁠https://www.instagram.com/agentsync_/⁠ [https://www.instagram.com/agentsync_/] and ⁠https://agentsync.com.au/ [https://agentsync.com.au/]⁠ [https://agentsync.com.au/%E2%81%A0] And see behind the scenes of the podcast over at https://www.instagram.com/built.to.lead.podcast/ [https://www.instagram.com/built.to.lead.podcast/] And ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ [https://www.instagram.com/jesswhatman_agentsync/]