Chat CPG | Food + Wellness

Shelby Boolay of Noco Cookie Cakes — Losing a Job While Pregnant & Redefining What’s Possible through Social Media, Community & Cake Decorating

Nico AKA Shelby Boolay, the creator behind Noco Cookie Cakes, never planned to become a viral baking sensation. A mom of two, she quietly decorated cookie cakes while her kids napped — until the internet took notice. With over half a million followers and millions of likes across Instagram and TikTok, Nico’s detailed cookie cakes have captured the attention of the internet and major brands alike. But behind the frosting is a deeper story. Nico lost her high-paying tech job while three months pregnant — a moment that could have derailed everything. Instead, she followed a small instinct to decorate and sell a cookie cake. Less than a year later, she’s built a thriving business, a devoted community, and a life that looks very different than the one she lost. In this episode: * Losing a job while pregnant — and why it doesn’t have to define what comes next * Turning a creative passion into a profitable business * Motherhood, identity, and redefining career success * Why seeing what’s possible can change everything This episode is for anyone who has been laid off, underestimated, or questioning what’s next — and needs proof that meaningful change is possible at any stage of life. ------------------------------------------------------- To connect with Shelby Boolay click HERE [https://www.instagram.com/shelbyboolay/] To learn more Noco Cookie Cakes click HERE [https://linktr.ee/shelbyboolay?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnkr7a5vsVsJQvEOTIievLphWnCN03i_b0fI9uhXkQBs-vDxjLu71ppj2j_Xk_aem_oe02pZ7s2sJp26fd2flbgQ] To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/chatcpg_food/] To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/elizabethwmelton/] To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/meghan-sumser-279525135/] ********** This episode is brought to you by ⁠⁠⁠Shelf Love⁠⁠⁠ [https://www.shelflovecpg.com/about]: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

August Vega, Malk Founder, On Redefining Authentic Living & Female Empowerment in Wellness

August Vega founded Malk Organics after realizing even the “healthy” nut milks on shelf were filled with gums and oils. What started as a kitchen project with sprouted nuts, water, and salt became a movement that’s changing how people eat. In this episode: Building a new identity through business + motherhood Loving yourself enough to know what’s good for you Why wellness isn’t free — especially in CPG (Consumer Packaged Goods) Mothers are a valuable asset to any company — and deserve recognition for working, leading, and experiencing life differently than men Tune in to hear how August is redefining transparency, authenticity, and nourishment. ------------------------------------------------------- To connect with August click HERE [https://www.linkedin.com/in/august-vega/] ⁠ [https://www.instagram.com/offline.wine/] To learn more about Functional Medicine & AMMD click HERE [https://www.linkedin.com/company/amymyersmd/] To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/chatcpg_food/] To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/elizabethwmelton/] To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/meghan-sumser-279525135/] ********** This episode is brought to you by ⁠⁠Shelf Love⁠⁠ [https://www.shelflovecpg.com/about]: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

Offline Wine: Sarah and Emily Mack on Creating a Wine Brand for Women Minus the Snobbery & Toxic Ingredients

Cheers to a new episode featuring sisters Emily and Sarah Mack — founders of Offline Wine (formerly Vinat). In this episode: 👩‍👩‍👧‍👧 Breaking into a male-dominated industry & bringing more representation to wine 🎨 Branding that works — how to market ... social media or field marketing in 2025? 🌍 Behind the bottle — EU-sourced, family-run vineyards, no additives or dyes 😵 Hangovers, tariffs & the real challenges of building a modern wine brand 💫 Bonus: Use code CPG15 for 15% off at Offline Wine (linked in show notes + IG). ------------------------------------------------------- To connect with Offline Wine click HERE [https://www.instagram.com/offline.wine/] ⁠ [https://www.instagram.com/thetipsykale_dietitian/] To buy Offline Wine click HERE [https://www.offline.wine/] To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/chatcpg_food/] To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/elizabethwmelton/] To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/meghan-sumser-279525135/] ********** This episode is brought to you by ⁠Shelf Love⁠ [https://www.shelflovecpg.com/about]: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions. Thank you for listening!

Hailey Gorski: Wellness Meets Happy Hour - Nutrition, Branding, Content Creation & The Tipsy Kale

We’re back with a fresh, fun, and insightful episode featuring Hailey Gorski, RD — LA-based dietitian and founder of The Tipsy Kale! In this episode: 🥬The origin story of The Tipsy Kale — and how Hailey blends fun with evidence-based nutrition to inspire lasting change in people’s health 📲 The real truth behind content creation — from hours of free work to staying grounded in your purpose & passion 🥛 Hot takes on today’s nutrition trends — the protein craze, Erewhon Smoothies, sustainable living, and the nutrient we’re actually missing out on ✨ Branding lessons from Gorgie and The Tipsy Kale on how to stand out in even the most crowded categories 💫 Bonus: Hailey drops the recipe for what we’re calling the IT GIRL breakfast — the ultimate start to a day full of satisfaction, strength, and energy 🤤 ------------------------------------------------------- To connect with Hailey Gorski click HERE [https://www.instagram.com/thetipsykale_dietitian/] To subscribe to Hailey's Substack click HERE [https://haileygorski.substack.com/about] To connect with The Tipsy Kale click HERE [https://thetipsykale.com/] To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/chatcpg_food/] To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/elizabethwmelton/] To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/meghan-sumser-279525135/] ********** This episode is brought to you by Shelf Love [https://www.shelflovecpg.com/about]: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions. Thank you for listening!

Female Biz Series - Shark Tank's Orleatha Smith: Rethinking Your Morning Routine, Shark Tank Lessons & Building Brands with Confidence with Co-Founder of Sip Herbals

We’re back with a bold and energizing episode featuring Orleatha Smith, co-founder of Sip Herbals — a former biology teacher turned wellness founder on a mission to reimagine your morning ritual. We chat: ☕ The surprising symptoms that made Orleatha quit coffee — and why your daily brew might be hurting more than helping 🌿 How Sip Herbals was born from her journey with autoimmune disease 🦈 The real behind-the-scenes of being on Shark Tank (the lessons, the wild parts & show surprises) 📦 What it takes to build a wellness CPG brand that actually supports your health ***Bonus***: Sip Herbals is offering 10% off online with code CHATCPG —from the website [https://sipherbals.com/?srsltid=AfmBOopFOS-9_g0FrNaBX6TgS8Cocg8Naxbw4cL8NJ8uqb3zmSfmokwd] To connect with Orleatha Smith click HERE [https://www.linkedin.com/in/orleatha/] ⁠ [https://www.linkedin.com/in/kristin-o-connell-ofarm/] To connect with Sip Herbals click HERE [https://www.instagram.com/drinksipherbals/?hl=en] To purchase Sip Herbals Coffee Alternatives click HERE [https://sipherbals.com/collections/all] To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/chatcpg_food/] To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/elizabethwmelton/] To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/meghan-sumser-279525135/] ********** This episode is brought to you by ⁠⁠⁠⁠Accountfully⁠⁠⁠⁠ [https://www.accountfully.com/]: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/shelf-love/about/] Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups. Thank you for listening!