CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Chris and Caroline chew the fat six months in

Six episodes in, what have we learned? Chris Hewitt and producer Caroline James take a break from interviewing CMOs to reflect on the journey so far. They share what has surprised them, the feedback that's stood out, and how CMO Unplugged will evolve in the episodes ahead. It's an honest, behind-the-scenes conversation, complete with one rather embarrassing microphone mishap. Contact Chris or Caroline: https://www.linkedin.com/in/chrishewitt60/ https://www.linkedin.com/in/carolinejamesgingerbiscuits/Music: Timeless by Alex-Productions

Trust: The Secret Weapon in Modern Communications

Trust is the secret weapon that high-performing Chief Communications Officers swear by. In a world disrupted by AI and misinformation, this episode explores how top CCOs build credibility and drive impact. Discover the role of trust in modern comms and learn strategies to future-proof your skills. Contact Tabita:⁠https://www.linkedin.com/in/tabitaandersson/⁠ [https://www.linkedin.com/in/paultaylor1978/] Whitepaper:⁠⁠⁠ https://info.berkeleypr.com/tabita-andersson⁠ [https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flat] Music: Timeless by Alex-Productions

Redefining Marketing Metrics: Beyond Likes to Real Impact

Join fractional CMO Steven Manifold as he delves into the challenges facing today's marketing leaders.  With CMOs under pressure and content quality declining, Steven discusses how short-termism and vanity metrics are impacting growth.  He offers insights on leveraging AI strategically to maintain originality and aligning marketingwith business goals and specifically the importance of focusing on revenue. This episode is essential for those looking to future-proof their careers and lead with strategy in a rapidly changing landscape. He has also built an innovative platform that empowers B2B marketers to streamline strategic planning and execution,offering a seamless way to track plans, budgets, and results all in one place without the hassle of spreadsheets and presentations. Read more below. Contact; https://www.linkedin.com/in/stevenmanifold/ Whitepaper: https://info.berkeleypr.com/b?hs_preview=qcwmVzvP-212089666872 [https://info.berkeleypr.com/gatedagenticai] Music: Timeless by Alex-Productions

What every CMO needs to know about Agentic AI

Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge. A must-listen on closing knowledge gaps, managing risks and staying ahead. Contact Ravi: ⁠https://www.linkedin.com/in/ravishankardevaraj/ [https://www.linkedin.com/in/ravishankardevaraj/] Whitepaper: https://info.berkeleypr.com/gatedagenticai https://info.berkeleypr.com/gatedagenticai Music: Timeless by Alex-Productions

Data’s Hidden Power: Stories, A Journey with Roula Vsric

Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers. This works because it taps into human emotions, making information more memorable and engaging. Roula Vsric: https://www.linkedin.com/in/rvrsic/ roula.vrsic@gmail.com Whitepaper: https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flat Music: Timeless by Alex-Productions