College Sports Communicators

When moments go viral: Preparing for the unexpected | On-demand webinar

"When moments go viral: Preparing for the unexpected" Presented by the Professional Development and Education Committee When something goes viral, every second counts. This session explores how communicators can plan for potential viral moments, respond when the unexpected hits, and use the tools and resources available to them to maximize impact. Panelists will share real examples, lessons learned, and strategies to turn sudden visibility into long-term value. Hear from: Jeffrey Bernstein (Moderator) - New York University, Assistant Athletic Director for Communications Rachel Gillam - Indiana University, Director of Social Media & Creative Strategy Stacey Massey - TVEyes, Vice President of Sales Jordan Sarnoff - University of Nebraska at Omaha, Assistant Athletic Director - Communications Referenced resources: 4:45 - Fernando Mendoza’s LinkedIn: https://x.com/i/web/status/1990469988881220089 [https://x.com/i/web/status/1990469988881220089] http://linkedin.com/in/heismendoza/ [http://linkedin.com/in/heismendoza/] 26:50 - Viral response from LeBron James: https://twitter.com/SportsCenter/status/1220200064896970752 [https://twitter.com/SportsCenter/status/1220200064896970752] 38:10 - TVEyes and Omaha case study: https://www.tveyes.com/college-basketball-viral-moment-media-coverage/ [https://www.tveyes.com/college-basketball-viral-moment-media-coverage/] 40:20 - Omaha March Madness story: https://collegesportscommunicators.com/documents/2026/2/27//OMAHA_ATHL_MARCH_MADNESS.pdf [https://collegesportscommunicators.com/documents/2026/2/27//OMAHA_ATHL_MARCH_MADNESS.pdf] This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.  Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

Raising the standard for hosting memorable championships | On-demand webinar

"Raising the standard for hosting memorable championships" Presented by the Professional Development and Education Committee Hosting a championship requires thoughtful preparation, strong communication, and a commitment to elevating the experience for everyone involved. This session brings together experienced communicators to break down the essential components of championship operations, including planning ahead, managing the media relations responsibilities that come with high-profile events, and creating an environment where student-athletes, coaches, officials, and staff can thrive.  Watch or listen on-demand to gain practical strategies you can apply to future championships, helping raise the standard for hosting events across campus. Hear from: Jared Kilgore (Moderator) - University of the Cumberlands, Assistant Sports Information Director Alisha Alexander - Lewis-Clark State College, Assistant Athletic Director-Sports Information/SWL Katie Gonzales - Illinois Wesleyan University,  Associate AD for Communications & Marketing Tim Heiduk - Point Loma Nazarene University, Associate Athletic Director for Communications This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.  Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

Evolving the role: navigating traditional sports information and digital media | On-demand webinar

"Evolving the role: navigating traditional sports information and digital media" Presented by the Young Professionals Committee The role of the college sports information director continues to evolve as new platforms, technologies, and audience expectations reshape the media landscape. This webinar explores how SIDs can stay rooted in the core values of the profession while embracing modern approaches to storytelling, coverage, and digital engagement. Viewers will learn tips to balance tradition responsibilities with emerging tools and strategies that support stronger communication in a fast-moving, digital world. Hear from: Cole Helman (Moderator) - Palm Beach Atlantic University, Assistant Athletic Director of Athletic Communications Brittany Iamele - Florida Southern College, Assistant Director of Athletic Communications and Creative Media Lynn Walsh - College of Charleston, Director of Athletics Communications and Creative Content This webinar is presented by the Young Professionals Committee and available to all CSC members. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

Leadership, Transparency, and Two Decades of March Madness | David Worlock | CSC Voices, Beyond the Scoreboard

CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guest: David Worlock, NCAA Director of Media Coordination and Statistics We’re joined by CSC Hall of Famer and NCAA Director of Media Coordination and Statistics Dave Worlock as he reflects on nearly 25 years with the national office and a career spent behind college basketball’s biggest moments. From growing up in a military family overseas to finding his calling in athletic communications, Dave shares how those early experiences shaped his passion for sports and storytelling. He takes listeners inside the preparation, communication, and collaboration that power March Madness and the Final Four, while offering candid insights on leadership, mentorship, transparency, and the evolving media landscape. In this episode, you’ll hear about: * What it takes to manage media operations for March Madness * Building trust through fairness, consistency, and communication * Navigating change in the digital media era * The value of mentorship and teamwork * Lessons learned from 25 years at the NCAA

Behind the mic: mastering sports broadcasting | On-demand webinar

"Behind the mic: mastering sports broadcasting" Presented by the Canadian College Sports Communicators Cabinet Step inside the world of sports broadcasting with a panel of experienced industry professionals. This professional development webinar will explore the fundamentals of on-air hosting, play-by-play broadcasting, and colour commentary, with practical tips you can apply immediately. Learn from broadcasters who have decades of experience broadcasting professional hockey, baseball, university sport, as well as major international sporting competitions, as they share insights on preparation, storytelling, and finding your voice behind the mic. Perfect for aspiring broadcasters, commentators, and anyone looking to break into the sports media industry. Hear from: Andy Campbell (Moderator) - University of New Brunswick, Manager of REDS Communications Jamie Campbell- Toronto Blue Jays and Rogers Sportsnet, Broadcaster Doug McLean - McLean Sport and Strategy Inc., President and University of Alberta, Broadcaster This webinar is presented by the Canadian College Sports Communicators Cabinet and available to all CSC members. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.