Corner Your Market

E093 - Six Digital Marketing Myths Killing Your ROI

In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content.  Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance.  We also challenge the belief that a good-looking website automatically performs well, emphasizing the importance of conversions and usability.  From there, we revisit the myth that email marketing is “dead” and reveal why it still delivers some of the highest ROI in the industry.  We also address the idea that more traffic always means more sales, underscoring the need for qualified visitors. Finally, we confront the fear that AI will replace digital marketers and explain why it’s a tool, not a substitute for strategy and creativity. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com [https://corneryourmarketpodcast.com] and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com

E092 - Building Authority: Books as Marketing Gold

In this episode I sit down with Jen Foster, a Wall Street Journal and USA Today bestselling author, to explore the transformative power of publishing a book as a marketing strategy. Foster, founder of Elite Online Publishing, reveals how professionals can leverage existing content like blog posts and presentations to create impactful books that establish thought leadership and drive business growth. The conversation delves into the practical aspects of book creation, highlighting innovative techniques such as using transcription tools like Otter.ai to convert spoken content into manuscripts. Foster emphasizes the importance of having a clear purpose for the book, whether it's generating leads, promoting additional services, or positioning oneself as an industry expert. She shares strategies for achieving bestseller status on platforms like Amazon, including creating a targeted launch team and coordinating concentrated book sales within a 24-48 hour window. Key takeaways include the potential of books to open media opportunities, enhance professional credibility, and create additional revenue streams. Foster advises professionals to focus on their unique expertise, develop compelling narratives around frequently asked questions, and view the book as a strategic marketing tool rather than just a publication. The episode concludes with practical advice for entrepreneurs and business owners looking to use book publishing as a powerful method of professional branding and marketing. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com [https://corneryourmarketpodcast.com] and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com

E091 - Behold the Power of AI Augmented Videos

Video has always been a powerful storytelling tool. It connects emotionally, captures attention, and communicates complex messages with clarity. But now, imagine amplifying that power by combining it with AI. When AI meets video, it becomes a scalable, personalized, and highly engaging media vehicle that can elevate your marketing in ways we’ve never seen before. That’s the topic of today’s conversation: AI-augmented video production—how it works, what it enables, and why it’s a game-changer for business owners and marketers alike. To explore this innovative space, I’ve invited Brian Randall, co-founder of VidVictory, a Salt Lake City-based video production company that’s pushing the boundaries of what’s possible with AI and video. Brian and his team have been pioneering the use of AI tools to create high-quality, branded video content at scale—from personalized video snippets to dynamic storytelling that brings your business to life across platforms. So let’s dive in. Today, Brian will walk us through how AI-augmented video works, what it can do, and how you—whether you’re a small business owner or a marketing leader—can start putting it to use. You can learn more about Brian and his company here: https://vidvictory.com/ [https://vidvictory.com/]  If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com [https://corneryourmarketpodcast.com] and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com

E090 - Surviving AIO: Can Organic Traffic Compete?

Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic. Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic. As AIO increases the frequency of “zero-click searches,” many websites are losing valuable traffic that once supported brand awareness and top-of-funnel engagement. Prospects who might have visited your site to learn more now get what they need from the AIO snippet and move on—never reaching your content or discovering your value proposition. This shift, along with the rise of AI-driven tools like Perplexity and ChatGPT, means SEO strategies must evolve to remain visible across multiple platforms. To adapt, website owners need to focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), build strong author profiles, and optimize content for credibility. Publishing under real names with detailed bios, certifications, and social proof helps establish authority with both users and Google. Additionally, with Google’s latest algorithm prioritizing fast load speeds and mobile UX, site performance has become more critical than ever. Streamline code, compress images, and deliver a seamless mobile experience to stay competitive in this new AI-powered search era. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com [https://corneryourmarketpodcast.com] and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com

E089 - Leveraging Programmatic Advertising with Jessica Chase

Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank.  Lower entry costs and smarter targeting tools have leveled the playing field—and in this episode, I’m chatting with Jessica Chase, Co-Founder and CEO of Above the Fold, a digital ad agency that lives and breathes programmatic. Jessica unpacks the nuts and bolts of programmatic advertising—what it is, how it functions, and why it matters for small business growth. We dive into the pros, the cons, and the kind of performance you can realistically expect, while also discussing how this tactic can be integrated into a larger digital marketing game plan.  If you’re a small business owner ready to move beyond boosted posts and basic ads, this is a must-listen. You can find Jessica at getabovethefold.com [https://getabovethefold.com], on TikTok @programmaticads, Instagram and Facebook @getabovethefold, and LinkedIn at linkedin.com/in/programmaticmarketing [https://linkedin.com/in/programmaticmarketing].  If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com [https://corneryourmarketpodcast.com] and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com