COVID-19 Retail Pulse Live

In episode 17 of the Marketing Pulse: Live, Ryan and Joe were joined by Ovadia Labaton, co-founder of The Perfect Jean, a Brooklyn-based performance denim brand. The main focus of our conversation was around content creation and engagement. Ovadia came prepared with tons of ideas around content and how to approach your contribution margin, how to deal with people trolling your comment threads, and how to get content featuring customers with your products for free. Aligning your marketing team on key business metrics to get the most out of your budget How to open up and direct dialogue with your customers through engaging comment feeds and an active social media presence How to engage and incentivize your audience to create world-class UGC Using low inventory as an opportunity to capture emails How to approach product pages as content to further engage buyers during a purchase To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/ For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/ https://within.co/ https://www.bouncex.com/ https://theperfectjean.nyc/

In episode 16 of the Marketing Pulse: Live, Ryan and Joe were joined by Matt Gehring, SVP of Growth at Rothy's, the San Francisco-based direct-to-consumer fashion company focused on creating sustainable, fashionable products from recycled material. Our discussion with Matt covered a wide range of topics, including: Maintaining your content cadence with user-generated content Testing content types — channels, messaging, visuals — to find what grabs your audience’s attention How taking small steps when experimenting with new marketing initiatives or optimizing existing ones will ensure the greatest insights and long-term growth Focusing on authentic product imagery to capture attention in the infinite scroll of social channels Building up-sell opportunities into the checkout experience without seeming sleazy Segmenting and testing against audiences to learn how your audience has changed since early March — and rest assured, we’ve all changed.

In episode 17 of the Marketing Pulse: Live, Ryan and Joe were joined by Jarrad Berman, Vice President, TZP Group, a private equity firm focused on investments in lower-middle market business services and consumer companies in the United States and Canada. We spoke with Jarrad on Blackout Tuesday, not long after the murder of George Floyd, and our conversation focused mainly on what brands and individuals can do to put an end to systemic racism and its ripple effects.  How to support your employees who join in the protests and social media takeover in one of the most critical political moments of our time. Why you should pause all media spend even if you’re tempted by the low CPMs (which are a result of brands and advertisers the world over pausing their media spend).  Why you should postpone all product launches — because not only will your product launches go largely unnoticed, those who do notice will find it insensitive to the moment. What you could do versus what you should do — be more than a BLM advocate, be a BLM example.  To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/ For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/ https://within.co/ https://www.bouncex.com/ https://www.tzpgroup.com/

In episode 15 of the Marketing Pulse: Live, Ryan and Joe were joined by Laura Joukovski, President of Global Fashion Brands at TechStyle Fashion Group. Our discussion with her today covered a wide range of topics, including: Behaving opportunistically in the media landscape Approaching LTV in a way different way Leaning into the channels that your customers spend time on Leaning into current events, but doing so respectfully To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/ For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/ https://within.co/ https://www.bouncex.com/ https://techstylefashiongroup.com/ https://www.savagex.com/ https://www.justfab.com/ https://www.shoedazzle.com/ https://www.fabkids.com/ https://www.fabletics.com/

In episode 13 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Rob Schutz, Co-founder and Chief Growth Officer of Ro, the family of health companies that include Roman, Rory, and most recently Zero, a smoking-cessation health company that combines medicine and telehealth to support people in their effort to quit smoking.  The three discussed how to support the mental health and overall functioning of teams and individual employees during this crisis, touching on topics like: Alter your communication based on the channel Address areas of conflict  Equally focus on internal teams Create empathizing branding for your company  Don't stop your marketing efforts To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/ For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/ https://within.co/ https://www.bouncex.com/ https://ro.co/ https://www.getroman.com/ https://www.hellorory.com/ https://quitwithzero.com/ https://ro.co/pharmacy/ https://www.getroman.com/plenity/ https://www.getroman.com/health-guide/