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Dental Referral Marketing

Podkast av Michelle

engelsk

Business

Deretter 99 kr / Måned. Avslutt når som helst.

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Les mer Dental Referral Marketing

Dental Referral Marketing Podcast™Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks and build predictable growth.Most dental practices are losing patients between the moment they refer them and the moment specialty treatment is completed. The referral process is fragmented, inconsistent, and often invisible — leaving general dentists without updates, specialists without complete information, and patients confused about next steps.The Dental Referral Marketing Podcast™ brings a new level of clarity to the referral journey. Designed primarily for general dentists, and equally valuable for specialists, DSOs, office managers, referral coordinators, and treatment teams, this podcast gives you the tools to finally take control of your referral workflow.Hosted by Michelle Hougland — an executive-level referral director and 35+ year dental industry veteran with deep experience in clinical dentistry, administrative operations, multisite specialty management, and national referral strategy — this podcast reveals what truly drives success in the GP ↔ specialist ecosystem. Michelle is also the creator of Referral Conduit, an innovative referral automation platform built to give dental teams a clean, centralized way to track and manage referrals across all specialties. (Provisional patent filed.)Each episode goes beyond theory, offering practical, real-world guidance on topics such as:How to stop losing patients in the referral handoffTracking every referral across every specialtyStrengthening GP–specialist communicationCreating complete, consistent referral packetsEliminating friction across different PMS and update systemsUsing automation to simplify patient follow-upIncreasing case acceptance through better communicationBuilding a predictable referral pipeline that grows with your practiceImproving patient experience by fixing the referral “black hole”Scaling referral workflows in multi-site or DSO environmentsYou’ll hear strategies pulled directly from Michelle’s decades of hands-on work supporting general dentists, specialists, regional managers, and executive teams — always delivered in a friendly, professional, actionable format you can implement immediately.Whether you’re a GP wanting better visibility into your patients’ specialty care… A specialist wanting more consistent referrals… A DSO leader needing standardized referral processes… Or a team member responsible for coordinating patient care…This podcast gives you the roadmap to transform your referral workflow and reduce the headaches, confusion, and lost production that come from outdated systems.Your referral system should not be a black box — it should be a growth engine.Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey for every patient you serve.

Alle episoder

2 Episoder

episode Mastering the power of AI for your Dental Practice that leads to more patients in your chair. cover

Mastering the power of AI for your Dental Practice that leads to more patients in your chair.

Send Us a Message - How can we help? [https://www.buzzsprout.com/2527902/fan_mail/new] Is your dental specialty practice falling behind in the AI revolution? The landscape of dentistry is changing forever. While some practices are still relying on outdated "keyword stuffing" and traditional SEO, 35% of dentists are already leveraging AI to dominate search rankings and streamline patient engagement. In this episode, we break down why AI-driven and voice search (like Siri, Alexa, and Google AI Overviews) are the new gatekeepers for your practice's visibility. In this episode, you’ll learn: * The "Brutal Truth" of Search: Why old-school SEO is leading to higher bounce rates and lost patients. * The AI Edge: How to position your practice to be cited by AI search results so potential patients see you first. * Future-Proofing Your Marketing: Moving beyond patient referrals to being the top choice for AI-driven voice searches. Don’t get left behind as the algorithms advance. Tune in to learn how to turn AI from a "fear of the unknown" into your practice's greatest growth tool. ✨ Ready to see how this applies to your specific practice? Book a Discovery Call with Me to review your existing traffic and set goals for new patient leads. https://referralconduit.as.me/DENTALREFERRALMARKETINGPODCAST

15. mars 2026 - 9 min
episode Unlocking the Power of Dental Referral Marketing cover

Unlocking the Power of Dental Referral Marketing

Send Us a Message - How can we help? [https://www.buzzsprout.com/2527902/fan_mail/new] Summary In this conversation, Michelle discusses the critical role of referrals in dental practices, emphasizing how they can lead to higher quality patient relationships and increased revenue. She explains the importance of tracking referrals accurately to avoid losses and shares practical strategies for nurturing these referrals effectively. Takeaways Shifting focus from cold leads to referrals enhances patient quality. Referrals have a higher lifetime value compared to cold leads. Personal recommendations build trust in dental referrals. Tracking systems are essential to prevent referral leaks. Over 40% of referrals are lost due to inadequate tracking. Practice management software often fails to track referrals accurately. A simple spreadsheet can help track and nurture referrals. Each referral should be recorded with detailed follow-up actions. Building strong relationships with referring dentists is crucial. Effective referral systems are foundational for sustainable practice growth. Titles Unlocking the Power of Dental Referrals Why Referrals Are Key to Dental Success Sound bites "Referrals are the lifeblood of specialty practices." "Over 40% of referrals are lost without tracking." "A simple way to track and nurture referrals." Chapters 00:00 Introduction to Dental Referral Marketing 00:27 The Importance of Referrals in Dental Practices 01:05 The Power of Referrals Over Paid Ads 06:48 Tracking and Nurturing Referrals Effectively 08:44 Outro Music Simple Referral Tracking Spreadsheet mentioned in episode: https://docs.google.com/spreadsheets/d/1mJ_TueLRkYZtbr18OX0jYeitVmokSfM3GS1GvsLlBWg/edit?usp=sharing [https://docs.google.com/spreadsheets/d/1mJ_TueLRkYZtbr18OX0jYeitVmokSfM3GS1GvsLlBWg/edit?usp=sharing] Thanks for Listening! Michelle Dental Referral Marketing Podcast Keywords dental referrals, practice management, patient relationships, referral systems, marketing strategies

20. nov. 2025 - 7 min
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