Doers Stories

Les mer Doers Stories

EXPLORE • REFLECT • DO Doers Stories uncovers the essence of those who shape our world with courage and innovation. It's a journey through the lives of trailblazers in various fields, revealing the hard work behind their success. From industry pioneers, athletes, to artists challenging norms, each episode offers insights and inspiration. Dive into the stories of dreamers and doers, and be inspired to embark on your own path of discovery and achievement. Follow Me: www.linkedin.com/in/dzagoyan Contact Me: www.lorisdzagoyan.com

The TV Host Who Made the Best Sparkling Water in Canada | Doers Stories Ep.003 - Leila Kairns

Ever wondered how a TV host turned CEO creates the #1 sparkling water in Canada? Join me as I chat with the incredible Leila Kairns, CEO & co-founder of Healtea. From scaling operations and securing profits to offering a healthy alternative to coffee and soda, Leila spills the tea on her recipe for success. ✨ Highlights include: * The origin story of Healtea 🍃 * Navigating cash flow like a pro 💸 * Leveraging social media & influencers 📲 * Balancing values and costs 💼 4:00 - Episode Starts * 18:15 - The Beginnings Discover the origin story of the company and the inspiration behind its creation. * 23:15 - Finding a Production Site Learn about the challenges and strategies involved in selecting the ideal production location. * 33:01 - Scaling the Business Insights into the methods and strategies used to scale the business effectively. * 41:50 - Negotiating for Profit How to negotiate with retailers and suppliers to maximize profitability. * 47:05 - Networking, Partners, and Problem Solving The importance of networking, building partnerships, and tackling business challenges. * 50:15 - Cash Flow Management Strategies and tips for managing cash flow to ensure business stability and growth. * 55:10 - The Power of Storytelling Using storytelling to build a brand and connect with consumers. * 59:21 - Coffee & Diversification Exploring product diversification, including the introduction of a coffee line. * 1:12:15 - Data & Operations Utilizing data to optimize operations and improve business efficiency. * 1:15:15 - Marketing Strategies Effective marketing tactics to promote the brand and reach a wider audience. * 1:20:15 - Online vs. In-Store Experience Comparing the consumer experience between online and physical store environments. * 1:25:15 - How to Start Advice and steps for aspiring entrepreneurs looking to start their own business. * 1:35:15 - Team Composition The importance of building a strong, cohesive team and the roles involved. * 1:38:15 - Social Media & Marketing Leveraging social media and influencer marketing to grow the brand. * 1:50:15 - OKRs, Operations, and Team Building Setting objectives and key results, operational efficiency, and team development. * 2:02:15 - Learning & Coaching Continuous learning and coaching for personal and professional growth. * 2:08:15 - Challenges, Risks, and Competition Addressing the challenges, risks, and competitive landscape of the industry. * 2:20:15 - Acquisition Strategies Approaches to acquiring new customers and expanding market reach. * 2:25:15 - The Cost of Values Balancing business values with cost implications and maintaining ethical standards. Follow Leila: LinkedIn: www.linkedin.com/in/leila-kairns [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWYzd1l4RllXRUo4Wnh2WExIQTc1S09YN0dnQXxBQ3Jtc0ttZldxSmhPaHdpLWFaWG9UMmd4ajVSVUg4SFBtMWdkdzBXMzByRllXQlNHaUpiZXJmM09EUXc5V093dnJ4X2dSeEVyMElyU0c5a055T0podlQ5YmM0eklaUG05N1gtRVJPTkEwbmZ0MlBBeGdIVkZtSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjohnstokes&v=uDHlkcJXmrs] Website : thehealtea.com Join this channel to get access to perks: ‪@LorisDzagoyan‬ [https://www.youtube.com/@LorisDzagoyan] Follow me: www.linkedin.com/in/dzagoyan www.lorisdzagoyan.com

17. juni 2024 - 2 h 35 min